Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. In a study conducted by Zoom and Qualtrics Research , 80% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100

Stats Content Marketing Content Curation 100

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The right email vendor can make the difference between success and frustration. – Event 360.

Stats 79

Stats Email Marketing Trends Work Management 79

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

AUGUST 6, 2019

Since (obviously) no business wants to be hacked, you might be surprised to learn that very few SaaS vendors take all the necessary steps to protect their users. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies?

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

AUGUST 27, 2019

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. Another 4.1% million, yet has a modest 5.6 social ratio.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Martech

NOVEMBER 1, 2022

Assembling dozens of martech point solutions and platforms from disparate vendors to create a practical, effective and efficient marketing technology ecosystem has been a massive challenge for marketers. . Put the checkbook or credit card away and cancel those martech vendor demos. Marketers are not product managers.

Work Management 113

Work Management Marketing Management Marketing Budget Budget Programs 113

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. 3 Email Marketing Stats.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. But what lies ahead?

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. How will they spend in the future?

Work Management 98

Work Management Marketing Management Research Allocation 98

DiscoverOrg

APRIL 17, 2019

I’m just trying to understand who the vendors are. Step 3: Vendor selection and elimination. Vendor selection is an important next step – and even more important is vendor elimination. Here I have to pause and point out that 57% of the buyer’s journey happens LONG before they engage with vendors.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. The best use cases or case studies rely on objective facts, data, and analysis. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old? Clients often ask: “What’s the maximum shelf life for demand generation content?”

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

EveryoneSocial

JUNE 23, 2020

Choosing the right vendor and partner is critical to the overall success of employee advocacy. If you are researching employee advocacy vendors, you’ll find most are unique in their own right when it comes to design, product features, support, integrations, and costs. Factors In Employee Advocacy Costs. Proving ROI.

Budget Programs 103

Budget Programs Enterprise Management Work Management Marketing Management 103

LeanData

NOVEMBER 9, 2022

Over time, various conversion stats have become many of the key performance indicators (KPIs) on which performance — both group and individual — is judged. . Repeated studies show that buyers are deep into the consideration phase of their buying journeys before directly engaging a solution provider’s representative.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Ranking 98

Walker Sands

FEBRUARY 14, 2024

I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. And that stat caught your attention, didn’t it? It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. Data strengthens 100% of PR efforts.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Get Lift

JULY 25, 2019

As a B2B Channel Marketing Agency, we’re very interested in the latest stats and trends that reflect the vendor and channel partner dynamic. Our clients often ask us about best practices and stats as they can be helpful when building a business case or when trying to create change within their company.

Advertising Agencies 40

Advertising Agencies Statistics Advertising Channels B2B Marketing 40

chiefmartech

DECEMBER 4, 2017

Many fascinating findings — including the stat that I shared at MarTech in Boston , that over 75% of enterprises now have an executive explicitly responsible for leading adoption of marketing technology. So the conclusion is that Amazon and Google are now also in the same environments as the traditional vendors.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Put Stats Back in Context. Research Ardath Albee lying with statistics Stats'

Statistics 100

Statistics Banner Ads Stats Sample 100

Porch Group Media

DECEMBER 20, 2021

V12 recently conducted a new mover research study with The Harris Poll and uncovered some insightful stats on today’s new movers and their financial habits. And, with more than 30 million people on average in the U.S. New Movers’ Financial Trends. New movers switch financial services and banks providers prior to moving.

Statistics 52

Statistics First-Mover Advantage Service Budget Programs 52

Engagio

JULY 16, 2019

Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.) The answers are here in the 2019 ABM Market Research Report.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but."

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Seismic

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? A Few Key Stats. If you can improve sales productivity, then why wouldn’t you?

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

SnapApp

OCTOBER 31, 2017

We still incorporate key stats in our promo. . We incorporated the stats into our presentations, and also created collateral to give to attendees, driving them to the research resources page. . . Our research and related content was a key theme on social not just at launch, but over the course of the weeks and months after. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Rev

MAY 16, 2019

Case studies, track sessions, daily keynotes, networking events, lunch and learns, vendor booths, an early morning 5K – there’s not enough of you to go around. Some people are vendors, looking for quality leads for their software or consulting services. You might be surprised. Inspiration is everywhere. See what you can.

Conference 122

Conference Account Based Marketing B2B ABM 122

EveryoneSocial

MARCH 13, 2018

Yet, nothing backs up this knowledge more than data and stats. Yet, one major aspect you are able to share with executives is any good vendor will not just be providing a platform, but offer continuous training and support to ensure success. Do your vendor research and be prepared.

Budget Programs 69

Budget Programs Paid Social Agency Paid Search Agency Vendors 69

NetLine

OCTOBER 8, 2020

In the olden times, circa February 2020, your buyer could have attended a conference and sauntered across Vendor Halls stuffed with sponsors eager to share their swag and strike up a conversation with a rep who’s signage struck a chord. As David shared, the 2020 Report reveals that 86% of consumption occurs below the C-Suite. DF: “Exactly.”.

Optimization 52

Optimization Marketing & Strategy Lead Ranking Content 52

EveryoneSocial

OCTOBER 31, 2017

If you’re in the B2B world, you’ve probably heard (been bombarded with) the stat: “57% of the buyer’s journey is over before they connect with your sales team.” That’s a CEB stat. Unless you don’t have any competitors, that means that 17% needs to be divided by the number of other vendors you’re competing with for that deal.

Stats 66

Stats B2B Sales Gartner Case Studies 66

EveryoneSocial

APRIL 8, 2020

This could be case studies, interviews, pictures or videos, or third-party content where customers were interviewed or received accolades. . Download your Dell case study. . Download your Electronic Arts case study. . Plus, employees love sharing about how their company is helping many awesome brands. .

Social Media 108

Social Media Media Paid Search Agency Case Study 108

chiefmartech

MAY 27, 2019

I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) A research study in 2015 showed that, even years later, the majority of marketers felt they didn’t fully utilize the tools they had in their expanding martech stack. Insert “DAM tools” joke here.).

Marketing Automation Services 80

Marketing Automation Services Marketing Management Blast Campaigns Stats 80

Hubspot

DECEMBER 13, 2022

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. In fact, a recent PYMNTS study found that 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Varicent

JULY 28, 2020

How to Calculate Lead Response Time in Salesforce A study in the Harvard Business Review showed that only 37% of businesses responded within an hour and that the average time was 42 hours, almost 2-days! To improve lead response time, you need to measure and manage it. What is a good response time?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52