Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In a 2018 study based in the U.K.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

ClearVoice

DECEMBER 13, 2018

The following survey breaks down Instagram user experience in nine simple questions. Of the individuals in my survey, more than 50% stated that they utilize Instagram for less than 1 hour. The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice.

Focus Group 79

Focus Group Stats Studies Profiling 79

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 143

Research Loyalty Case Studies Communities 143

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. Virtually all companies surveyed in 2018 were already active in internet marketing partnerships and affiliate programs. More than half of respondents in a 2018 partnership survey said partnerships were driving more customers and sales in that year than in 2017. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. Your visitors don’t like waiting—and their frustration has only grown since the 2015 survey linked above—so always consider load time (regardless of device) just as much as traditional design elements. during a 30-day span.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. That’s a pretty impressive stat!” A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. ” How about this one?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Martech Advisor

FEBRUARY 18, 2020

Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Let's look at the survey findings and insights. More marketers are investing in quality digital content, which includes videos, blog posts, and case studies.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Webbiquity

MAY 3, 2022

In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Across countries in the survey, more than three-quarters of respondents “agreed that video calling gives everyone an opportunity to participate.” That’s the high-level conclusion from a recent study by Deloitte. ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. The survey isolates answers from bloggers who report “strong results.”

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Another study noted that adding video on the webpage increased the average time spent. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. In 2019, a survey found that three in five U.S.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Hubspot

DECEMBER 3, 2019

Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. The Sitejet study didn’t just quiz web designers about their daily work. Biggest Challenges & Pain Points. Image Source. How do consumers browse the web?

Stats 99

Stats Design Research Word of Mouth 99

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Close more deals.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Content4Demand

APRIL 25, 2023

New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. According to its recent 2023 Content Preferences Study , B2B buyers are starting to tune out boring and non-specific content.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . A Social Media Today survey interviewed 400 marketers to see how companies are currently using employee advocacy. An untapped source for your business.

Activities 222

Activities Marketing Agencies 2 Paid Search Agency Case Studies 222

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. Panelists shared many insights around how to create research with a survey that could help amplify existing opinions or content assets. about how data changes their perceptions of what they read.

Relevance 194

Relevance Research Opinions Content 194

Marketing Insider Group

JULY 10, 2023

A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. Studies show companies that cut decisions from nine months to one month and saved millions.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without, and revenue is 5.7 Studies show that triggered emails received 70.5% times higher in emails that employ personalization. Campaign Monitor ). more opens than other types of emails.

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

BenchmarkONE

OCTOBER 22, 2018

Take these stats and print them out – or turn them into a PowerPoint – or back them up with extra research – or transform them into models for a hypothetically triumphant version of your future company. percent , according to a Nucleus Research study from 2012. That’s where we come in. Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Martech

DECEMBER 17, 2021

Two-thirds of marketers surveyed had activated a new DOOH campaign in the previous 18 months. The association shared some initial stats from the study ahead of the DPAA Summit in October. It would be one thing if this was a study of longtime billboard advertisers. What they found. Why we care.

Advertisements 108

Advertisements Advertising Marketing Attribution Digital Transformation 108

Convince & Convert

OCTOBER 29, 2015

Leads are so important to B2B marketing that research firms study them all the time. And this battle between quality and quantity unwittingly shows up in these studies. According to a recent study by Ascend2 , 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy.

Lead Ranking 167

Lead Ranking Lead Scoring B2B Marketing Planning 167

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Take the 2022 MarTech Replacement Survey today!

Social Media 94

Social Media Peer-to-peer Media Work Management 94

Contently

AUGUST 16, 2016

According to a new survey of 140 magazine media executives in 39 countries, publishers are increasingly investing in native advertising—and they’re increasingly creating it themselves. If we take these stats as representative of the entire media landscape, this means that a majority of journalists are part-time copywriters.

Studies 60

Studies Paid Search Agency Ads Copywriting 60

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). This was another common theme for all three of the demand generation surveys cited here.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

chiefmartech

MARCH 14, 2018

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Participants in our survey were pretty evenly distributed across the entire range: 43% in firms over 1,000 employees; 57% in firms under 1,000.

Customer Surveys 61

Customer Surveys Correlation Distribution Work Management 61

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. You have to present new information, which could include: Examples and case studies specific to your company that support your angle. See my 199 digital marketing stats as an example.).

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

Salesforce Marketing Cloud

FEBRUARY 26, 2019

For the last five years, Evergage has conducted an annual study in conjunction with Researchscape International to examine organizations’ perceptions, usage levels and future plans around personalization.

Organization 60

Organization Stats Personalization Trends 60

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Industry statistics and studies are also available to help you better understand the market. According to the study, 56% of search results have nine or more paid ads.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. Here are some stats on the risks associated with AI.

Statistics 52

Statistics Outgrow Resource Management Stats 52

SocialPilot

JANUARY 14, 2024

A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Discover more of such LinkedIn stats below. In fact, 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. The number of LinkedIn users is projected to reach over 1 billion by 2025.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77