Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. The latest stats on their usage in B2B and B2C organizations. Want proof?

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

ClearVoice

JANUARY 26, 2024

Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” Product Development This stat blew our minds: 89% of new products fail in the market within their first five years due to a lack of customer understanding. from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

FEBRUARY 10, 2021

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It’s what makes a TED Talk go viral. For others, storytelling might feel as abstract as it did in middle school English class. Your prospects Are Wired for Storytelling.

Storytelling 246

Storytelling Examples Tips Enterprise Management 246

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. It will power the future of storytelling. How can we make something go viral? I can make this go viral for you.” Going viral became a thing back in the 2000s. Among the benefits – shorter sales cycle (no.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

LeadSquared

DECEMBER 26, 2016

A picture goes viral in seconds, while even the most well-written article might need time to attract readers. In a visual storytelling medium, infographics act as hooks that reveal the pre-climactic conflict and intrigue the audience enough for them to want to check out the rest of the story – characters, plots, resolutions et al.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. Doubt the appetite? Video marketing is a long game.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Zoominfo

FEBRUARY 10, 2021

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It’s what makes a TED Talk go viral. For others, storytelling might feel as abstract as it did in middle school English class. Want to crush your quarterly sales quota?

Storytelling 100

Storytelling Examples Tips Enterprise Management 100

Hubspot

SEPTEMBER 12, 2019

While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness. Check out this ultimate list of stats and advice. These are tactics any brand, big or small, can take advantage of.

Video Marketing 72

Video Marketing Paid Search Agency Marketing & Strategy Amazon 72

Hubspot

AUGUST 21, 2013

As far as the presentation itself goes, we love the color palette and how Desk visualized its stats -- these two elements help make Desk''s message much more accessible than just a SlideShare of Excel graph after Excel graph. so it''s kind of perfect that it has a SlideShare about how to go viral. What Would Steve Do?

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. After all, great storytelling makes for much more engaging copy. Only 32 percent of people trust the news. Diverse Voices.

Brand Identity 45

Brand Identity Branding Ethics Trust Marketing 45

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Valasys

OCTOBER 3, 2023

Photos can bring your product or service to life, and videos are perfect for storytelling. Pinterest excels at infographics and step-by-step guides, while TikTok has revolutionized the short video format, making it ideal for virality and storytelling.

Startups 52

Startups Effectiveness Planning Business 52

ClearVoice

FEBRUARY 26, 2024

Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. Scriptwriter: The storytellers behind the scenes of your videos, chatbots, and podcasts. It’s data storytelling. Don’t forget about them, after all!)

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Leadspace

JANUARY 27, 2021

While your tweets might never go viral, and you’ll probably never be as funny as Wendy’s, the “Clap Back King” , your social media efforts can still have a massive impact on your brand. This may be an ebook that shows them how to overcome a common issue or an infographic with unknown but eye-opening stats. .

Social Media 71

Social Media Ideal Customer Profiles B2B Marketing Social Marketing 71

Buffer

MAY 13, 2019

We’ll get into some distribution methods in a moment, but first let me share another fascinating stat with you: One-third of all listening time on Spotify is spent on user-generated playlists. The other way to go about distribution is with Viral promotion. And there’s these stats about how Tech Early Adopters stream on Spotify.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

Content Standard

APRIL 18, 2017

As he looks over the stats, he realizes that performance is good—but it isn’t great. Even worse, the growth of certain stats have plateaued. What better way to tell a story of innovation than through innovative storytelling? B2B tech storytellers have to work with designers and developers to create the graphic.

Brand Identity 58

Brand Identity Branding B2B Storytelling 58

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. Listen Now. The RSS feed is: [link]. It requires both.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. Listen Now. The RSS feed is: [link]. It requires both.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

KEO Marketing

NOVEMBER 13, 2015

We believe a successful video strategy is all about storytelling. Using video as part of your social media strategy is a smart move, as stats have shown that video-based posts generate higher engagement and interaction rates. That gets them invested, and makes them want to learn more or get involved.

Advertising Agencies 48

Advertising Agencies Interactive Marketing Paid Search Agency Ad Agencies 48

Single Grain

MAY 9, 2023

1) Easily Shareable There are reasons you hear stories about ordinary people going viral on TikTok – videos are easily shareable. The ad has great storytelling, addressing a pain point many women face – razors marketed to men are better quality than those marketed to women. This leads us to our next point.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Vidyard

JULY 7, 2015

All you had to do was turn a bucket of “boring data” into an attractive image with flat icons and digestible stats, and people will share it out to viral status. “Going viral” isn’t a KPI Let’s be honest: We all hope that our next piece of content is The One that goes viral.

Top of Funnel 51

Top of Funnel Video Marketing Viral Marketing Webinar Metrics 51

Adobe Experience Cloud Blog

OCTOBER 27, 2016

The rules for traditional content have changed when it comes to millennials—high production does not equal virality; it’s a much more scrappy environment where authenticity is valued. Create quality content: Because a millennial performs most activities on a mobile device, you need to make sure all of your content is mobile-optimized.

Mobile Advertising 48

Mobile Advertising Thought Leadership Mobile Marketing Barriers 48

Magisto

DECEMBER 18, 2019

With a list article, there is no need for a complex storytelling structure, all you need to do is gather information and resources, make them into a list, and write a little bit about each point. Another bonus thing with lists, it’s that they’re usually viral, entertaining, and people love to share them on social media. Frustrated?

Work Management 52

Work Management Marketing Management Content Blogger 52

Single Grain

FEBRUARY 17, 2020

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. Take a look at some of these branded content stats : Branded content is 22x more engaging than display ads. 6) Microsoft Embraces Brand Journalism and Storytelling. of internet users have an ad blocker.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Single Grain

JULY 22, 2022

Consider these stats: 81% of consumers agree that Web3 is a technology focused on making their lives happier and improving overall well-being. Web3 viral referral marketing. Storytelling. Web3 technologies help people have more control over their data, creating a decentralized version of the world wide web. Community building.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Hubspot

APRIL 2, 2024

It’s not about creating posts in hopes they go viral. Here are a few stats that illustrate the power of video in social selling: Video generates 66% more qualified leads. ( With that in mind, let’s dive in. What is social selling? First, let’s talk about what it’s not. Social selling is not social media marketing.

Video Marketing 65

Video Marketing Marketing & Strategy Ad Frequency Custom Publishing 65

Single Grain

OCTOBER 25, 2022

This customer’s post of their favorite Starbucks drink is a perfect example: Consider these stats : 85% of consumers find UGC more influential than content from brands. Dive Deeper: 9 Examples of Storytelling Marketing to Inspire Your Next Campaign. People buy from people first, and UGC bridges people to products. The Case Study.

User-Generated Content 94

User-Generated Content Paid Content Generation Marketing & Strategy 94

KoMarketing Associates

FEBRUARY 16, 2016

Storytelling. “57 57 percent of marketing professionals say engaging and compelling storytelling is a main priority when creating effective content.” – LinkedIn Technology Marketing Community. As you can see from the stat above, B2B buyers do not rely on a single form of content to gather information. Be prepared to fail.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

ClearVoice

FEBRUARY 24, 2022

Remember the stats shared earlier? The podcast episode sparked a viral conversation that was heartbreaking and enlightening. She helps writers, regardless of their level of expertise , tap into their gift and power of genuine storytelling. Did you notice that we have a few Black men noted in the article so far? Follower her.

Communities 52

Communities Viral Marketing Storytelling Stats 52

seo.co

JANUARY 15, 2021

If you want to get involved, paneled, illustrated storytelling can be a deep and immersive way to present a complex idea or present a sophisticated idea of humor. Storytelling has become a buzzword in the content marketing community, but that doesn’t mean it’s any less effective as a device to appeal to customers.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Optinmonster

FEBRUARY 19, 2024

All these stats suggest that X offers amazing potential to help you find leads for your business. This use of visual storytelling ensures that the post grabs people’s attention even if they are skimming through their feed. X ads can reach over 544 million users globally. Let’s get started.

Paid Content 98

Paid Content Lead Generation Lead Scoring Lead Ranking 98

Outgrow

APRIL 8, 2021

Giveaways and contests have intrinsic tendencies to go viral. Use Storytelling in Your Posts. In fact, according to Instagram stats for 2021, at least 80% of Instagram users rely on Instagram to decide whether or not to buy a product or service. You’ll soon have some wonderful followers in your kitty. . Source: LinkedIn.

Social Media 59

Social Media Paid Content Media Outgrow 59

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Controversy is one of the ways to publish viral content. Facts and Stats. Comparisons and “Versus” Content. Company News. Your company is ever-changing.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Controversy is one of the ways to publish viral content. Facts and Stats. Comparisons and “Versus” Content. Company News. Your company is ever-changing.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168