ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. “But why,” she asked, “do I need to master deep digital analytics?

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

ViewPoint

FEBRUARY 12, 2013

With and without stats. Review stats, theirs and yours. Also, industry stats. We all dissect and come up with 100 excuses as to why this occurs and we each complain to one another and to our bosses. So what’s to be done? My K.I.S.S. method: Talk. Talk with the sales folks. Both the reps and the leadership folk.

Stats 120

Stats Trade Show Webinar Metrics Demand Generation 120

ViewPoint

MAY 8, 2013

Should we simply, for example, measure the accounts closed, the sales that result pre vs. post, the incremental revenue achieved, the ROI for each sales stat? All the other cost measures are great, but wouldn’t simple sales stats justify our seat at the table?

Cost per Lead 120

Cost per Lead Budget Programs Paid Search Agency Stats 120

ViewPoint

FEBRUARY 2, 2011

True baseball nuts love to pore over the stats of their favorite franchises and players. They love to compare stats like stolen bases, strikeouts, ERAs, RBIs, sacrifice hits, and so on; meanwhile, all the League really counts is two things: wins and losses.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

SEPTEMBER 29, 2015

For instance, let’s look at this chart about hospitals in the US (2014 Stats from the American Hospital Assn ). As technology continues to be simplified and automated, 1-1 selling through ABM will become commonplace. Total Number of all U.S. Registered * Hospitals. Number of U.S. Community ** Hospitals.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

ViewPoint

FEBRUARY 23, 2018

Do you report on stats such as touches per conversation, touches per lead, best conversion touches? Does it automatically tee up the next touch with the best prospect at the right time? Can you segment, re-segment or retire lists or list segments in seconds? Our tool, the PinPoint platform, does. It was designed for lead management.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Peer-to-peer 120

ViewPoint

AUGUST 23, 2012

Click to start video at this point — Asked for his suggestions given recent research that shows only 40% of sales leads end in a decision to go with a new solution or provider, he comments, “I think the most painful part of that stat is that it’s not 40% of all sales leads—it’s actually 40% of qualified pipeline.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120