The Effective Marketer

APRIL 19, 2012

On one hand you have page views, click paths, bounce rates, and all the nice stats Google Analytics gives you for free. A recent post on the Marketing Automation Software Guide Blog titled “ Marketing Analytics vs. Website Analytics ” does a good job at separating two commonly mistaken data sets.

Effectiveness 100

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The Effective Marketer

AUGUST 5, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Best Companies Don’t Need Marketing Interesting set of articles on Inc’s Magazine June Edition “Inside America’s Best Run Companies&# , showing how the best small business companies run and the perks and (..)

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Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “

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Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 28, 2015

It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Don’t believe the 67% stat quoted everywhere.

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