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10 Interesting Digital Marketing Stats to Ring in 2018

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Take a look at these stats: October 6, 2010 – Instagram Launch. Instagram has more than doubled its users to more than 700 million monthly actives in just two years, and its growth rate is skyrocketing. From December 2016 to April 2017, in just four months, its user base grew another 100 million followers.

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Try These Tips for Selecting the Right Social Influencer

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Serious social influencers regularly review their stats to focus their efforts on top demographics. Try these tips: Ask for Analytics All major social media sites have robust analytics programs that social influencers can access. Before you commit to an influencer based on their subscriber count, have a conversation about their audience.

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5 Tips for Smart Marketing on Smartphones

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Consider these stats from Statista , Semrush, Tech Jury and Google: 49 billion is the projected number of mobile users worldwide by 2025. These stats, although they’re not B2B specific, show an important trend: People use mobile devices to look for products, services and business information. Well, the trend continues.

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What is Guerrilla Marketing? 6 Examples to Inspire Your Brand

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Red Bull saturated fans with free merch and even stat landing pages to engage the core group to generate more fans. Get on NextDoor. NextDoor is a neighborhood-based social media site where only people who live in nearby neighborhoods can see your posts.

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10 Reasons Why Every Architecture Firm Needs to Use Pinterest

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According to published stats , Pinterest has 459 million monthly users. For example, someone looking for information on how to handle a certain remodeling situation might look on Pinterest for ideas, see your pin, and go to your website for further information. Reach a High-Income Audience.

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The New Market for B2B Social Influencers

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Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way. Livestream recently reported that 81% of Internet users watched more content in 2016 than in 2015. Convince and Convert reports a 14% increase in the number of podcast viewers year over year.

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The Building Blocks for a Killer Marketing Plan in 2018

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The best of them also keep their own demographic and psychographic stats. You can also rely on this content to remain up for indeterminate amounts of time, reducing the amount of remarketing that you have to invest in. Social influencers also cost less than traditional forms of advertising. Thought Leadership.