Chris Koch

FEBRUARY 11, 2014

For example, the Uphoria app from Major League Soccer’s Sporting KC gives fans access to live video streaming during the game, with a variety of camera angles and replay options along with real-time stats. Improving the in-game experience extends beyond apps. Some teams have set up “war rooms” that monitor social media to engage with fans.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

JANUARY 21, 2011

Stats show that just 23% of the Fortune 1000 has corporate blogs —not exactly overwhelming. Won’t they just use our hard-won brand image to make themselves rich and famous and then just leave us? You have no choice but to market individuals. Yes, but you have no choice but to market individuals as well as brands.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

JULY 10, 2009

Meanwhile, Blake Hinckley cites a stat from Marketing Sherpa that says that the data we’re capturing is garbage anyway because 71% of people lie on the forms. I’m a little skeptical about taking that stat at face value.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

MAY 15, 2009

I present the usual stats showing web 2.0 Most of my web 2.0 sessions are with marketers from big B2B technology companies and I often experience deep cynicism, even anger, from people who question whether web 2.0 has any value for marketing. taking off generally, and ITSMA research showing increased uptake by their peers in B2B.

Web 2.0 100

Web 2.0 Peer-to-peer Paid Search Agency Stats 100