ANNUITAS

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Is ABM a One-Hit Wonder?

ANNUITAS

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds.

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What’s Sales Enablement Got to Do with Demand Generation?

ANNUITAS

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. Modern B2B marketers like numbers. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot.

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BMA 2014 Recap Day 1. Most of It Anyway

ANNUITAS

A few stats show that CEOs have large expectations -. - 81% of CEOs say the importance of marketing has risen. - 71% of CEOs have increased involvement in marketing. Stein also asked the room of about 900 B2B Marketers - How many of you would say you are delivering extreme satisfaction to your CEOs?

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Why Organizations Should Stop Focusing on Lead Nurturing Campaigns

ANNUITAS

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa.

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Are You Known for Your Hustle?

ANNUITAS

I check scores and stats on a daily basis. I’m a baseball fanatic! I love watching it, reading about it, and talking about it. I love going to games – major league, minor league and my kids’ games. I read blogs, follow tweets and watch the MLB Network. And I LOVE cheering on my beloved New York Yankees. Simply put, I love the game.

Education 100
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Are You Known for Your Hustle?

ANNUITAS

I check scores and stats on a daily basis. I’m a baseball fanatic! I love watching it, reading about it, and talking about it. I love going to games – major league, minor league and my kids’ games. I read blogs, follow tweets and watch the MLB Network. And I LOVE cheering on my beloved New York Yankees. Simply put, I love the game.

Education 100
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Missing the Mark

ANNUITAS

Stats like this will make marketing relevant. In short, set your sights on revenue. Marketers who focused on ROI delivered 24% incremental customer demand in 2010 and generated business growth for their organizations.