Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Optinmonster

AUGUST 2, 2023

Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers. Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. Video marketing is ever-evolving, with statistics highlighting its growing significance.

Statistics 88

Statistics Video Marketing Planning Allocation 88

KoMarketing Associates

JANUARY 15, 2020

IBM recently conducted a global study titled, “Build Your Trust Advantage: Leadership in the era of data and AI everywhere,” and statistics showed that 79% of torchbearers – leaders in utilizing data and analytics – say that their company is collecting the types of information necessary to make decisions.

Studies 157

Studies Class Statistics Analytics 157

ClearVoice

JULY 9, 2021

Here, we have rounded up the most completing influencer marketing statistics for 2021. While 67% of respondents of a recent influencer study said they use Instagram for influencer marketing, TikTok is exploding. Influencer marketing statistics about income and industry. Influencer marketing statistics about hiring and budgets.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Porch Group Media

JULY 6, 2021

Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success: 1. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. existing and incoming data. Ascend2 , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test. In statistical power parlance, the Greek letter ?

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

MAY 14, 2018

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Forty-three percent of customers would pay for a greater convenience, and 42 percent would pay for a friendlier, welcoming experience, according to the survey. B2B Marketing and the Customer Experience.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

EveryoneSocial

SEPTEMBER 28, 2021

We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. 30+ Powerful Word-of-Mouth Statistics. Since there are plenty of statistics around word-of-mouth, we wanted to break this up into more digestible sections. on the 5 point scale.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Ledgeview Partners

OCTOBER 7, 2020

Online privacy and security are top considerations for professionals and businesses within every industry today, so it’s no wonder that more online privacy and security statistics and data emerge to help guide us in 2020 and beyond. In a Cisco Data Privacy Benchmark Study from 2019, “22.9% In an IAPP survey, “46% of U.S.

Privacy 62

Privacy Statistics Privacy Policies Customer Surveys 62

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. Top AI Statistics 2024 1. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam. From a $207.9 trillion by 2030.

Statistics 52

Statistics Outgrow Resource Management Stats 52

KoMarketing Associates

JANUARY 17, 2017

A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this. If you’ve done thought leadership well, you’ve set your sales team up for success.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Genroe

JULY 2, 2018

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. The post [Case Study] Iron Mountain Doubles NPS? Survey Response Rates appeared first on Genroe. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall.

Response Rate 66

Response Rate Case Study Case Studies Customer Surveys 66

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Marketing Insider Group

MARCH 25, 2024

According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. This statistic highlights the immense value of a well-maintained marketing database in driving sales and enhancing marketing efforts. This statistic highlights just how crucial trust is in maintaining customer loyalty.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

KoMarketing Associates

OCTOBER 16, 2018

This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek. SurveyMonkey conducted a survey that looked at marketing messages and found that capturing the attention and trust of buyers is the largest obstacle for about one-third (36 percent) of marketers.

Planning 120

Planning Customer Surveys Marketing Plans Case Study 120

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. 57% are neutral about trust in NGOs.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Based on these statistics, providing exceptional social media customer service with automated tools is now more important than ever.

Work Management 143

Work Management Marketing Management Social Media Stats 143

EveryoneSocial

DECEMBER 10, 2019

Looking for valuable internal communications statistics? In this article, we’ll explore some interesting internal communications statistics, some of which is related to how valued communications are, the current challenges, and more. Internal Communications Statistics – The Struggles. Salesforce ) Only 5.9% Recruiter ).

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. Gartner ).

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . The best way to do so would be to send out surveys and polls to your audience and provide them with incentives upon filling your forms. .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. The latest email users statistics for the US show that 90% of people older than 15 use email. Take a look at these statistics showing just how effective email is. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

EveryoneSocial

FEBRUARY 18, 2019

Below is a collection of some of the best social recruiting statistics. Below are 17 social media recruiting statistics and stats on how employees outside your HR and recruiting teams can amplify results. The Social Recruiting Statistics That Matter. Close to half the world’s population (3.03 Statusbrew ). At least 58% of U.S.

Statistics 103

Statistics Paid Search Agency Word of Mouth Stats 103

Sword and the Script | B2B

JUNE 8, 2021

ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. It also augmented the findings with a survey of 100 of its customers. The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Let’s play a little game. Can you guess what year this lede is from?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. The survey isolates answers from bloggers who report “strong results.”

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. With that, there are also a TON of statistics out there. Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Genroe

JULY 2, 2018

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. The post [Case Study] Iron Mountain Doubles NPS? Survey Response Rates appeared first on Genroe. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall.

Response Rate 40

Response Rate Case Study Case Studies Customer Surveys 40

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? But continue on, we will look at this same statistic again.

Statistics 100

Statistics Banner Ads Stats Sample 100

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? Employer Branding Statistics. Employer Branding Statistics. Get your case study. Grab your case study. Social Media Stats Related to Employer Brand. CareerArc ). Talent Adore ). CareerArc ).

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90