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What Is the Difference Between Upselling and Cross Selling?

Optinmonster

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

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80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

KoMarketing Associates

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. The data and analytics associated with AI have been pain points for marketers.

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Report: Content Marketers Anticipate Utilizing AI Solutions

KoMarketing Associates

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

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Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

About 40% would like to be able to use AI to determine customer lifetime value, and the same percentage want to identify upsell and cross-sell likelihood. At the moment, the majority of marketers (51%) are using predictive analytics for customer-level predictions of future behavior.

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Common Types of Misleading Statistics in Advertising – And How to Spot Them

Single Grain

In recent years, misleading statistics in advertising have become increasingly prevalent. Companies and advertisers have realized that statistics can be manipulated to present their products in the best light possible and, as a result, consumers are often presented with a distorted view of the truth.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

You can form accurate predictions by studying historical and current data and statistics. To form predictions about your customers and marketing results, predictive analytics mines data and uses a combination of statistics, predictive modeling, artificial intelligence (AI), and machine learning.

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30 B2B Marketing & Revenue Intelligence Statistics 2021

Ledger Bennett

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. Gartner ).