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The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide. That’s why SaaS companies win with content marketing.

Startups 334
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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment.

Lead Gen 130
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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account.

Startups 333
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Writing emails that convert by Digital Marketing Depot

Martech

The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

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Why Lead Magnets are the Best Lead Generators

NuSpark Consulting

These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. This makes them an attractive option for small businesses or startups that may not have a large marketing budget. Lead magnets provide measurable results Finally, lead magnets provide measurable results.

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Interview with ?Nikhil Jain

Onalytica B2B

Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. I have also been career mentor for 1000s of students and have had mentored few startups too, being a community developer and manager at PushTalent and PushStart respectively. Location: Mumbai, India.

Startups 231
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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Hiring an agency can also benefit your company’s bottom line by cutting costs and reducing risks.