Martech

MAY 9, 2022

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. Startups are very different from established companies from a marketing perspective. As a startup, get what you need for the immediate future. Invest in training.

Startups 76

Startups Paid Search Agency Work Management Marketing Management 76

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. This is particularly important, given that just 10% of startups actually succeed. Lead Generation Ideas for Startups. Free startup listing. Host a webinar to get new leads.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Contently

MARCH 19, 2018

Whether you’re one of the most successful companies in the world or a startup just finding your way, your content has to impact the bottom line. In our latest webinar, you will learn how to: Set up a core mission that speaks to multiple audiences. Watch the webinar below and click here to access the slides.

Webinar Metrics 126

Webinar Metrics Content Marketing Paid Search Agency Startups 126

Hubspot

APRIL 9, 2020

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. So, in the next section, let's go over some startup marketing ideas.

Startups 69

Startups CMS Development Paid Search Agency Budget Programs 69

Thinkers360

MARCH 31, 2024

Prashant Mali [MSc, LLB, LLM, Ph.D.] Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) Prashant Mali [MSc, LLB, LLM, Ph.D.] Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sage Marketing

SEPTEMBER 2, 2020

Webinars, virtual trade shows, and zoom meetings became the new norm, however, we did not know if they would generate the same numbers in attendance. The saturation of the number of webinars occurring only showed us a fraction of the attendance we expected, and our marketing team needed to adjust. It’s not what it looks like.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

LeanData

DECEMBER 16, 2021

A key to spurring revenue team growth is a sales tech stack that scales and supports the transition from scrappy startup to hyper-growth enterprise. It took almost 10 years and a lot of difficult work for this quickly growing startup to rise to unicorn-level status. . However, Alation is not an overnight success story.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

Thinkers360

MARCH 22, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Porch Group Media

SEPTEMBER 29, 2021

You might also be interested in our On-Demand Webinar: How to Use Precision Targeting to Drive New Service Customers. The post [FIRESIDE CHAT] How a Corporate Data and Analytics Startup is Shaking up the Auto Aftermarket first appeared on V12. You’ll be the first to know when we post more great marketing content!

Startups 52

Startups Analytics First-Mover Advantage Class 52

Thinkers360

MARCH 8, 2024

Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M. Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M.

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

PureB2B

JUNE 5, 2016

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Here are some lead generation ideas that can help make life a little easier for your startup: 1.

Lead Generation 62

Lead Generation Startups Lead Scoring Lead Ranking 62

LeadSquared

NOVEMBER 7, 2016

Media coverage can be hard to come by even for long-established companies, but it’s significantly harder for startups. Hacking the Media: How to Get Media Coverage for Your Travel Startup. When travel startups should do media outreach. The Minimalist Guide to Hospitality Marketing (Webinar Recording and FAQ).

Startups 52

Startups Media Webinar Metrics FAQ 52

Sage Marketing

MARCH 24, 2019

This sounds like a no brainer, but it’s actually one of the most difficult questions for B2B startups to answer. PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. The typical answer I get is “MORE”. More customers. More users.

Startups 52

Startups Lead Ranking Marketing Qualified Leads Spending 52

PureB2B

JUNE 5, 2016

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Here are some lead generation ideas that can help make life a little easier for your startup: 1.

Startups 48

Startups Lead Generation Lead Scoring Lead Ranking 48

PureB2B

JUNE 5, 2016

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Here are some lead generation ideas that can help make life a little easier for your startup: 1.

Startups 48

Startups Lead Generation Lead Scoring Lead Ranking 48

Thinkers360

MARCH 15, 2024

Contact Romulo Cholewa GovTech, Mental Health, Health & Wellness Cristian Cortés CEO and Founder at Exponential Healthtech Contact Cristian Cortés HealthTech, Startups, Innovation Anh T. Dang Contact Anh T. International Keynote Speaker Quiñones & Partners Group S.A. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Lead Liaison

AUGUST 30, 2016

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Hot topics.

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

Contently

NOVEMBER 2, 2016

I used to work in education technology, selling startup software to public school systems. In this webinar, I explain how using content as a talking point will help you build strong relationships and, ultimately, close business. To watch this free webinar, please fill out the form at the top of the page.

Webinar Metrics 60

Webinar Metrics Content Marketing Content Startups 60

NuSpark Consulting

FEBRUARY 26, 2023

These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. This makes them an attractive option for small businesses or startups that may not have a large marketing budget. Lead magnets provide measurable results Finally, lead magnets provide measurable results.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

Thinkers360

MARCH 1, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements.

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Albacross

MAY 21, 2019

With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate. Limited resources. No reputation.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Contently

AUGUST 25, 2020

In the process, these innovative healthcare startups are spurring the rest of the industry to catch up. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

Content 169

Content Startups Paid Search Agency Webinar Metrics 169

Thinkers360

MARCH 8, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Pinter Score: 32.79

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Allocadia

APRIL 4, 2019

GE Digital is a newly-formed, well-capitalized “startup” within one of America’s oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment. Under her leadership, GE Digital’s marketing operations functions has undergone a complete transformation.

Startups 52

Startups Digital Transformation Planning Thought Leadership 52

InsightSquared

MARCH 8, 2021

I’ve worked in the tech and startup space for over 15 years. I was eager to apply my experience to a new industry, specifically in technology and startups. . I worked at a few early-stage startups in Boston, MA, before joining InsightSquared in July 2019. . and take physical measures to reduce gender inequality. .

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Unbounce

OCTOBER 18, 2021

In just three years since opening its doors, the small startup has grown to 11 employees, 20 instructors, 280 graduates (with that number growing as we speak), and thousands of community members who join in their webinar series and networking events—with a global expansion currently in the works. It All Starts with Community.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Thinkers360

APRIL 7, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” Guest post by Laura Patterson. ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Thinkers360

MARCH 22, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Professor Jason Lau Score: 30.79

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Webbiquity

APRIL 21, 2020

This is my second startup. TD: We totally bootstrapped our venture and partnered with Coplex , a high-growth tech start-up accelerator company, to create an app and followed the Lean Startup methodology to rapidly de-risk our business model, drive revenue, and turn concepts into an investable enterprise.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Walker Sands

JUNE 13, 2022

Our work with Sendbird, a chat API startup, spanned essential components of demand generation — encompassing strategy, infrastructure and execution. Like many rapidly growing startups, Sendbird needed strategic marketing expertise to help them connect with their audience and increase revenue.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

Pam Didner

SEPTEMBER 8, 2021

She uses these two slides as a checklist to evaluate startups’ GTM (go-to-market) effectiveness. This assessment is one of the tools they utilize to help them decide which startups to invest in and how they can help startups create a solid marketing group. Hone in on your positioning (check out my messaging template ).

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Thinkers360

APRIL 14, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. McKenna Score: 31.33

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Thinkers360

MARCH 16, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Score: 30.36

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Nudge.ai

NOVEMBER 14, 2017

From my experience, I see partnership programs as a great way to scale a startup. An example of this was us being part of the AWS Activate platform , where early-stage startups can get free AWS credits. Get involved with any of their promotions or incentive programs that align with your objectives as a startup. Be visible.

Startups 54

Startups Enterprise Management Demand Generation Agencies Advertising Agencies 54

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Webinar KPIs Webinars are a great source of warm inbound leads. Fifty percent and above is a good mark to aim for.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Thinkers360

FEBRUARY 16, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Contact Kevin Giblin Score: 32.40

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98