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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Someone who reads 10 blogs on your website is not a lead. What Are The Best Lead Stage Definitions?

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Interview with Mari Smith

Onalytica B2B

Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies. I’ve also thoroughly enjoyed seeing the founders flourish over the years from a simple idea and startup. Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events.

Webcast 146
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Five9 shares Sales Development best practices in this Q&A

Conversica

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina is a real expert in this field, leading the sales development team at Five9 and previously having helped top tier venture-backed startups ramp and optimize their sales development efforts while she worked for at SalesRamp.

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10 Gifts for Marketers That Will Boost Productivity

KoMarketing Associates

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. ” a book that breaks down the business-startup blueprint into six key steps. Where to buy: MarketingProfs.

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10 Gifts for Marketers That Will Boost Productivity

KoMarketing Associates

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. ” a book that breaks down the business-startup blueprint into six key steps. Where to buy: MarketingProfs.

Product 120
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Time to abandon spray-and-pray lead generation

Biznology

The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Social channels are a promising new source of this type of lead, and startups are sprouting to provide this capability as a service. A couple of years ago, a client told me he was having some lead quality problems.

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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

I had lunch with two leaders in the marketing technology and software startup space last week. Someone who downloads a white paper or registers for your webcast is not a lead. Almost a decade ago, I was directed to implement a common Demand Generation Waterfall from the board of a startup where I ran marketing.