Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right.

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Storytelling Top of Funnel Disintermediation Product 52

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 103

Oktopost

MARCH 8, 2023

Passionate about the mix of travel and tech and how the combination of the two transforms experiences, Lauren has 10+ years of experience in launching high-growth startups to global audiences. With a data-driven approach to storytelling, Lauren has reached international markets and driven startup growth exponentially.

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PR Media Transparency Startups 117

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social.

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. But instead, the B2B tech company seeks out impactful stories from humanitarian orgs, green startups and community-based programs to showcase its stated purpose: “Help the world run better and improve people’s lives.”. The customer testimonial. The employee culture video.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. Sounds like alchemy, or perhaps a fairy tale?

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Research Startups Comparison Storytelling 68

Martech

OCTOBER 14, 2022

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. Are your brand’s storyteller. Brand storyteller. You need a storyteller. Interested in learning more about storytelling for your brand?

CMO 112

CMO Demand Generation Agencies Advertising Agencies Work Management 112

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Salon functions very much like a startup – we run a very lean operation.

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Storytelling Mobile Advertising Advertising Agencies Startups 51

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer?

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Walker Sands

NOVEMBER 19, 2018

When you’re the new startup on the block, the right marketing efforts can quickly grab the attention of the right people. Using storytelling as a marketing tool allows tech companies to start a conversation, build rapport and establish trust with intended audiences. Storytelling, when done right, can transform the scope of a company.

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Storytelling Brand Identity Branding Startups 40

Marketing Insider Group

JULY 6, 2020

Likewise, as an enterprise, your strategy will need to be different than that of a startup or small business. Storytelling. As LinkedIn users typically use the platform at work, content posted on a weekday is much more likely to get seen. The type of content that does well on LinkedIn includes: Thought leadership articles.

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Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Biznology

JANUARY 20, 2020

Before you start looking into angel investors and other funding options that might want to obtain a key stake in your business, consider funding your startup through public donations. The post Effective Ways to Overcome Funding Challenges for Your Startup appeared first on Biznology. Look for angel investors and venture capitalists.

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Startups Effectiveness Allocation Forecasting 129

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I started out as a producer working for brands like ABC Sports, Microsoft, and Disney. Yes and no.

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Onalytica B2B

DECEMBER 11, 2017

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. I’ve been focused on influencer marketing for the past 6 years working at brands and agencies. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?

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Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Contently

FEBRUARY 19, 2020

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations.

Work Management 142

Work Management Marketing Management Advertising Agencies Storytelling 142

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? Should we change anything about our storytelling because of the COVID-19 situation? Our work and personal lives have changed in very real ways.

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Content B2B Thought Leadership Storytelling Newsletter 185

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. I work on a small team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Oktopost

OCTOBER 29, 2020

Born a consummate storyteller, Sivan has spent her career working in the video industry, and now serves as the co-founder and CMO of TwoHeads , a video marketing firm. Her work has won awards and been viewed by thousands of people all over the world.

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Social Media Video Marketing B2B Thought Leadership Media 104

B2B Digital Marketer

JANUARY 18, 2024

Practical advice for effective early-stage salesmanship Discover the essential strategies for startup success In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Hiring the Right Sales Team: Be cautious when hiring your first salesperson.

Startups 52

Startups Validation B2B Sales Optimization 52

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Supply Chain influencers! 8 DV Abhang,C.P.M.,CPSM

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. Ready to work with thousands of the world’s top (vetted) freelance writers? Christopher Morin.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Educate your content producers on storytelling basics. Create a storytelling culture.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

ClickZ

AUGUST 10, 2020

Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling. With that boom, JIGGY had to find a way to scale their brand storytelling and maximize sales — which, at that time, was a one-woman show. The welcome series: Automating revenue with the brand story.

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Marketing Automation Services Jigsaw Marketing Automation Automation 109

Convince & Convert

SEPTEMBER 17, 2015

(highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference. How to apply the Lean Startup methodology to content marketing.

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Content Marketing Top of Funnel Paid Search Agency Startups 152

Marketing Insider Group

MAY 10, 2021

She works in a content marketing agency in a nearby city, but she can’t talk these local businesses into giving content marketing a go. One such business leader was a real estate agent who worked for a longtime local agency. Small Businesses and Startups. All you have to do is create a hero’s journey around your brand.

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Paid Search Agency Content Marketing Planning Advertising Agencies 324

Oktopost

OCTOBER 7, 2021

She also has experience working in large B2B hi-tech enterprises. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Her corporate work has won numerous industry marketing awards and she is a frequent blogger about cybersecurity topics impacting our daily lives. Stay in the Loop.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Litmus

FEBRUARY 8, 2024

Concern that AI would replace human jobs rather than assist and enhance the work humans did. Hesitation about committing a large portion of their budget to AI startup costs. You’ll never remove the human element from AI marketing because humans are the storytellers who provide empathy and emotion that AI-powered tools lack.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Convince & Convert

OCTOBER 16, 2015

Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. What good content marketers—and storytellers—do well starts with an overriding theme. It’s a great example of storytelling in its simplest form. So, how do you become more like Coca-Cola ?

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Effectiveness Storytelling Content Cross-Selling 164

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. We invest value-add checks in startups with “go-to-market viability” across industries. We’ve invested in 14 startups over the last year including Anrok , Pocus , Plain , and Vori.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

Walker Sands

JULY 29, 2021

We’re honored to have that work recognized at this year’s PRSA Puget Sound Awards , where we took home two wins for our work with Fuse Venture Partners and Limeade. Here’s a recap of the work recognized by the PRSA Puget Sound Awards: Launching New Seattle VC Fund: Fuse Venture Partners.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Kabbage

NOVEMBER 9, 2016

They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. Saksham Sharda: Key factor for maintaining a work-life balance. Because We’re all storytellers at the end of the day to those audiences in a compelling and relevant way. Ensuring stakeholder alignment and cybersecurity in AI integration. Don McGuire: Any beach.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

nDash

APRIL 27, 2022

This passion for writing and recipe development has led me to be mentioned in Louisiana Cookin’ magazine and gain freelance work for a famous food brand in New Orleans, LA. When I’m not working on, thinking about, or eating food, I enjoy reading and spending time with my wife and four children in the suburbs of Detroit, MI.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Anyword

NOVEMBER 27, 2018

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Distribution is now the key for effective storytelling. The upshot?

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Storytelling Distribution Startups Template 75