All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing at Fictiv, and Tony Yang, Keynote Speaker, Startup Marketer, & Mentor
Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing at Fictiv, and Tony Yang — Keynote Speaker, Startup Marketer & Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!