Startup Marketing Challenges (and How to Solve Them) - An Interview with Rafi Chowdhury

Spiralytics

Startups. Startup MarketingIt seems like everyone’s trying to break into the market on their own these days.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups, The Odds Are Against You. Beginnings are hard.

Trending Sources

8 Lead Generation Ideas for Startups

B2B Marketing Insider

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have […]. The post 8 Lead Generation Ideas for Startups appeared first on Marketing Insider Group.

The 50 Best Startup Tools For 2016

B2B Marketing Insider

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

Lessons Learned From a Startup

ANNUITAS

As he gets ready to launch the new business next month and I reflect over the past two years of his work I realize that there really aren’t huge differences between enterprise, B2B marketing efforts and startup B2C efforts. The post Lessons Learned From a Startup appeared first on ANNUITAS.

Lessons Learned From a Startup

B2B Marketing Insider

The post Lessons Learned From a Startup appeared first on Marketing Insider Group. Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC.

5 Ways Startups and SMBs Can Chart Success with Content Marketing

B2B Marketing Insider

The post 5 Ways Startups and SMBs Can Chart Success with Content Marketing appeared first on Marketing Insider Group. The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now, […].

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

Startup Marketing: The Trick to Maximizing Growth with Minimum Effort

Vidyard

As a startup marketer, you’re probably keen on one major thing: maximizing growth with minimum effort. It’s simple math really: startups, more than any other type of company seem to have the biggest dichotomy between growth goals and resources available.

Research shows we may be at the end of the startup era

grow - Practical Marketing Solutions

We are watching this amazing startup become copied piece-by-piece (largely because they refused to be swallowed up by Facebook in 2015). End of the startup era? The most dominant mega-companies are now on a continuous hunting mission to either destroy or acquire meaningful startups.

The Fast-Growth Startup’s Guide to Content

Contently

But over the last few years, great content has started to come from an unexpected place: startups. Startups face an elephantine challenge: They need to distinguish themselves in a crowded space while dealing with smaller budgets than industry incumbents. These startups that invest in publishing can squeeze out the most from their marketing spend. Download your free copy of “ The Fast-Growth Startup’s Guide to Content ” by filling out the form below.

The Ultimate Guide to Marketing Your Startup In Year One

B2B Marketing Insider

90% of startups fail – many of them in the first year. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group. This means that knowing how to market yourself effectively, and cost-effectively, is critical.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

B2B Marketing Insider

Brand awareness is essential for the success of small businesses and startups. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.

7 Steps to Aligning Your B2B Startup Brand

bizible

While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. A company’s imagery ought to communicate a startup’s personality.

Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?

Hubspot

This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. Specifically, we're looking for startups that: Are between 1-3 years old.

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

B2B Marketing Insider

The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group. CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works.

5 Essential Websites for New B2B and Technology Startups

emedia

In a startup, you don’t have to do everything yourself. Blog Marketing Best Of Marketing/Sales Management Blog Post Audiences Startups Homepage ResourcesFree or inexpensive options can help you establish a brand and find clients. These five websites can make starting your business easier.

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Hubspot

Free Tools & Resources for Startups. Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. However, even though venture capital financing is fashionable, it’s rarely available to startups.

Lean StartUp Movement turning some heads

grow - Practical Marketing Solutions

Ries is a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement, a new-business strategy which directs start-up companies to allocate their resources as efficiently as possible. Ries coined the term “Lean Startup” in 2008.

Essential Marketing Strategies for SaaS Startups

Hubspot

Software startups are also much more capital-efficient today than ever before, causing startups to require less capital for growth. This is great news for SaaS startups. As you work toward this milestone, force yourself to have a low-cost marketing model as a startup.

Going Small: A Marketers Journey from Large Companies to the Startup World

Biznology

That’s when a unique opportunity came my way – a local startup called QASymphony. It was right up my alley with the exception of one thing: I had never worked for a startup before. But would a guy who has spent his career in big companies be able to adapt to a small startup?

Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. Startup Videos Don’t Have to be Perfect. Scrappy Startup Videos Succeed.

Four apps to boost the speed and strength of your startup

Biznology

However, creating an HR department or even dedicating a single person to the task adds to the overhead and that’s like Kryptonite to a small business or startup, if I can return to my Superman analogy for a moment. Justworks takes care of this for startups and smaller businesses.

Startups Speak Up: The Importance of Finding Your Voice

B2B Marketing Insider

Startups are no different. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group. When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. You’ve got your product or you’ve got your service, but […].

5 Exciting Healthcare Startups To Watch (and How They Could Benefit from Marketing)

Fathom

I couldn’t be more excited about the impact of technology on the business of healthcare, and the explosion of startups that are just now hitting the market. Healthcare Industry startups

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. In June 2016, high-end furniture startup One Kings Lane—valued around $1 billion just two years ago—sold to Bed Bath & Beyond for a paltry $11.8

12 Tactics to Launch & Market Your Startup (with Little to No Money)

B2B Marketing Insider

The post 12 Tactics to Launch & Market Your Startup (with Little to No Money) appeared first on Marketing Insider Group. Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […].

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts.

PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. Thinking of using PPC in your startup marketing?

PPC 31

My Year in Startup Hell

Opentopic

Opentopic blog >> fortune.com Hear the one about the unemployed middle-aged guy who tripped and fell into the new economy? An exclusive sneak peek at the book “Disrupted.” If you made a movie about a laid-off, sad-sack, fiftysomething guy who is given one big chance to start his career over, the opening scene might begin like this: a Monday morning. Marketing Technology Cmo undefined

The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]

Hubspot

Trying to get found as a startup is no easy task. But interruptive marketing techniques have been losing effectiveness for years now, so many startups end up wasting a lot of time and money on noise people have learned to ignore. Startups need to find marketing that gives you leverage."

My Year in Startup Hell

Opentopic

Opentopic blog >> fortune.com By Dan Lyons Hear the one about the unemployed middle-aged guy who tripped and fell into the new economy? An exclusive sneak peek at the book “Disrupted.” If you made a movie about a laid-off, sad-sack, fiftysomething guy who is given one big chance to start his career over, the opening scene might begin like this: Marketing Technology Cmo undefined

Lean Marketing: How to Run Your Marketing Team Like a Startup

Hubspot

The Lean Startup Applied to Marketing. Enter The Lean Startup movement. Now, the Lean Startup movement isn't actually a marketing industry movement. Rather, it's a methodology pioneered by entrepreneur and author Eric Ries as it relates to product development at startups.

This AI Startup Wants To Automate Your Tedious Document Searches

Opentopic

The post This AI Startup Wants To Automate Your Tedious Document Searches appeared first on Opentopic. – For the casual internet user, a quick Google search is often all it takes to find plenty of information on any particular topic.

A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges

Modern Marketing

Second, whether you’re working as the lone marketer inside a startup, or as a member of a fast-paced team in a larger company, it’s easy to hit a professional development wall. All three of the startups you mention have a common thread — helping people improve their quality of life. I’ve also never been good at focusing on one thing at a time; inside a startup you wear whatever hat is most needed on any given day.

The Sales Leadership Guide to a Successful Startup Sales Kickoff

Captora

The post The Sales Leadership Guide to a Successful Startup Sales Kickoff appeared first on Captora Blog. 5 Must-Have Ingredients to Avoid a Boondoggle.

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

Company Culture Tech Startup Business Intelligence company culture HG Data Innovation martech Startup startups technographics

How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]

Hubspot

If you were starting a business today, would you decide to go after one of the most monstrous companies in the world? Back in 2007, that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google. Its differentiator?

Content Firm Buys B2B Marketing Data Startup

KEO Marketing

The company just announced that it has recently acquired Docalytics, a startup firm based in Minnesota that provides in-depth marketing data.