Expert insights. Personalized for you.
Which Chess Opening Best Captures Your Startup Strategy [Quiz]. This quiz targets startup owners and chess enthusiasts by drawing parallels between the founders’ startup strategy and their chess opening moves. So, your chess moves decide what your startup strategy should be! . MORE
The post Lessons Learned From a Startup appeared first on Marketing Insider Group. Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. Content Marketing MORE
Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. Dollar Shave Club (DSC) went from a startup with a one-person operation to over 600 employees. MORE
With a fledgling startup to manage, you likely don’t have a huge pool of resources to tap into for your marketing. The post Content Marketing for Startups: Let’s Get Started appeared first on Marketing Insider Group. This includes budget, manpower and the most valuable and limited resource of all: time. But, you can start your journey towards content marketing brilliance and the business growth it can bring, with: An understanding […]. MORE
As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups. MORE
There is no doubt that startups need all the help they can get when it comes to building their customer bases. Unfortunately, too many owners of startups do not try to expand into other audiences. SMS marketing offers quick results, which is exactly what startups need. MORE
Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.). MORE
This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. What is the Startup Games ? 18 local startups with less than 250 employees compete against one another in a series of events, such as dodgeball and trivia, to win the most grant money for their non-profit partner. Team Captain and People Operations Manager, Meg White, explains why OutboundEngine participates in Startup Games, “First, it’s for charity! MORE
Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Startups, The Odds Are Against You. MORE
Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant? MORE
If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. Key Takeaways on Building a Pipeline for Startup or Small Business Growth. MORE
Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts. MORE
Building a successful startup is more than just creating a viable business plan. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out. MORE
In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools. MORE
Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts. MORE
Before you start looking into angel investors and other funding options that might want to obtain a key stake in your business, consider funding your startup through public donations. The post Effective Ways to Overcome Funding Challenges for Your Startup appeared first on Biznology. MORE
Startups and HubSpot. Startup marketing has a special place in our heart. Most of our team has had a stint in a funded startup at some point, so we know the culture and mindset that drives startups. What is HubSpot for Startups. Is My Startup Ready for HubSpot? MORE
We’re honored that The Tech Tribune recently honored HG Insights with a number three ranking in its list of the Top Ten Technology Startups in Santa Barbara. Visit The Tech Tribune website to see the complete 2020 list for Best Tech Startups in Santa Barbara. MORE
Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. In honor of International Women's Day, we chose 10 leading B2B startups that are either founded by women , or make a significant effort to embrace diversity. MORE
The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. The agility, creativity, and sheer “hustle” of startups will exert increasing competitive pressure on larger enterprises. MORE
The pandemic-struck 2020 has put all of humanity on a rough patch but for the tech industry. Start-up firms embracing new technology innovations like AI and Robotics are gearing themselves from the setback. MORE
Blog posts Agency Branding Digital Marketing Goodish SaaS SaaS branding SaaS marketing services software as a service startupDescartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You have no product to sell. MORE
You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. With a consistent, targeted content strategy, your startup will soon take its place among the leaders in your niche. MORE
Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas. The primary focus of your earliest startup marketing efforts will likely be networking. MORE
In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. The post 5 Reasons Your Startup Needs Agile Marketing appeared first on Marketing Insider Group. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We We […]. MORE
Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. The post How To Create a Successful Crowdfunding Campaign for Your Startup appeared first on ReadWrite. Fund Marketing StartupsHowever, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. From this article, you will find out: What crowdfunding is, what it isn’t, and how to launch a crowdfunding campaign that’s […]. MORE
As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group. There are new brands popping up every day trying to compete for consumers’ valuable attention. In turn, there will be a lot of pressure to break the mold and show how you are truly unique. According […]. MORE
I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind. MORE
Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have […]. The post 8 Lead Generation Ideas for Startups appeared first on Marketing Insider Group. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. MORE
Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. Not all startups will get off the […]. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. There are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow. MORE
Startup founders know marketing matters. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. Startups can’t skip marketing, but they also can’t cover its many bases alone. MORE
Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. But what PR strategies for startups should you use? MORE
Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Why is Email Marketing Important for Startups? MORE
Making the decision to create your own startup is both exciting and daunting. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Why Is Brand Building Important for Startups? MORE
SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. Frequently Asked Questions (FAQs) about SEO for Startups. 10 Golden Rules for Startup SEO Success. MORE
We are honored to be named as an emerging startup by Tracxn,” said Jason Widup, VP of Marketing. The post Metadata Named as Top Emerging Startup by Tracxn appeared first on Metadata.io. MORE
Turns out if a non-descript startup can deliver a better customer experience to an underserved market, it can become the 800-pound gorilla of the industry. . 5 reasons why your startup must invest in customer experience. Startups want to grow fast and big. MORE
Startup Related Topics 
Marketing Insider Group
JANUARY 27, 2020
You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. With a consistent, targeted content strategy, your startup will soon take its place among the leaders in your niche.
Marketing Insider Group
OCTOBER 12, 2020
Making the decision to create your own startup is both exciting and daunting. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Why Is Brand Building Important for Startups?
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Marketing Envy
MARCH 8, 2021
Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. In honor of International Women's Day, we chose 10 leading B2B startups that are either founded by women , or make a significant effort to embrace diversity.
Marketing Insider Group
OCTOBER 7, 2020
Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Why is Email Marketing Important for Startups?
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!
Marketing Insider Group
MARCH 10, 2020
Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.
Marketing Insider Group
MARCH 10, 2020
Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.
Marketing Insider Group
MAY 29, 2019
In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. The post 5 Reasons Your Startup Needs Agile Marketing appeared first on Marketing Insider Group. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We We […].
Onalytica B2B
APRIL 11, 2017
As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.
Marketing Insider Group
APRIL 14, 2020
Building a successful startup is more than just creating a viable business plan. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.
Outgrow
MARCH 27, 2021
Which Chess Opening Best Captures Your Startup Strategy [Quiz]. This quiz targets startup owners and chess enthusiasts by drawing parallels between the founders’ startup strategy and their chess opening moves. So, your chess moves decide what your startup strategy should be! .
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Marketing Insider Group
OCTOBER 5, 2015
In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools.
ReadWriteStart
MAY 6, 2019
Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. The post How To Create a Successful Crowdfunding Campaign for Your Startup appeared first on ReadWrite. Fund Marketing StartupsHowever, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. From this article, you will find out: What crowdfunding is, what it isn’t, and how to launch a crowdfunding campaign that’s […].
Single Grain
FEBRUARY 14, 2020
Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. Dollar Shave Club (DSC) went from a startup with a one-person operation to over 600 employees.
Webbiquity
SEPTEMBER 17, 2019
Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.).
Marketo
FEBRUARY 10, 2020
Startup founders know marketing matters. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. Startups can’t skip marketing, but they also can’t cover its many bases alone.
Marketing Insider Group
AUGUST 12, 2016
The post Lessons Learned From a Startup appeared first on Marketing Insider Group. Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. Content Marketing
Webbiquity
OCTOBER 15, 2019
Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas. The primary focus of your earliest startup marketing efforts will likely be networking.
Mailmunch
APRIL 13, 2021
Turns out if a non-descript startup can deliver a better customer experience to an underserved market, it can become the 800-pound gorilla of the industry. . 5 reasons why your startup must invest in customer experience. Startups want to grow fast and big.
Marketing Insider Group
JULY 15, 2016
Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have […]. The post 8 Lead Generation Ideas for Startups appeared first on Marketing Insider Group. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase.
Altitude Branding
APRIL 15, 2021
The pandemic-struck 2020 has put all of humanity on a rough patch but for the tech industry. Start-up firms embracing new technology innovations like AI and Robotics are gearing themselves from the setback.
The Effective Marketer
AUGUST 31, 2012
I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind.
Marketing Insider Group
OCTOBER 3, 2017
With a fledgling startup to manage, you likely don’t have a huge pool of resources to tap into for your marketing. The post Content Marketing for Startups: Let’s Get Started appeared first on Marketing Insider Group. This includes budget, manpower and the most valuable and limited resource of all: time. But, you can start your journey towards content marketing brilliance and the business growth it can bring, with: An understanding […].
Biznology
JANUARY 20, 2020
Before you start looking into angel investors and other funding options that might want to obtain a key stake in your business, consider funding your startup through public donations. The post Effective Ways to Overcome Funding Challenges for Your Startup appeared first on Biznology.
Lake One
APRIL 21, 2020
Startups and HubSpot. Startup marketing has a special place in our heart. Most of our team has had a stint in a funded startup at some point, so we know the culture and mindset that drives startups. What is HubSpot for Startups. Is My Startup Ready for HubSpot?
Single Grain
NOVEMBER 12, 2020
SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. Frequently Asked Questions (FAQs) about SEO for Startups. 10 Golden Rules for Startup SEO Success.
Goodish Agency
DECEMBER 20, 2020
Blog posts Agency Branding Digital Marketing Goodish SaaS SaaS branding SaaS marketing services software as a service startupDescartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You have no product to sell.
Marketing Insider Group
MAY 11, 2017
As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group. There are new brands popping up every day trying to compete for consumers’ valuable attention. In turn, there will be a lot of pressure to break the mold and show how you are truly unique. According […].
KoMarketing Associates
APRIL 14, 2016
Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Startups, The Odds Are Against You.
Outbound Engine
FEBRUARY 6, 2019
This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. What is the Startup Games ? 18 local startups with less than 250 employees compete against one another in a series of events, such as dodgeball and trivia, to win the most grant money for their non-profit partner. Team Captain and People Operations Manager, Meg White, explains why OutboundEngine participates in Startup Games, “First, it’s for charity!
Zoominfo
OCTOBER 2, 2019
Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?
Zoominfo
DECEMBER 2, 2019
If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. Key Takeaways on Building a Pipeline for Startup or Small Business Growth.
chiefmartech
FEBRUARY 6, 2021
The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. The agility, creativity, and sheer “hustle” of startups will exert increasing competitive pressure on larger enterprises.
Altitude Branding
JANUARY 13, 2020
There is no doubt that startups need all the help they can get when it comes to building their customer bases. Unfortunately, too many owners of startups do not try to expand into other audiences. SMS marketing offers quick results, which is exactly what startups need.
HG Data
APRIL 22, 2020
We’re honored that The Tech Tribune recently honored HG Insights with a number three ranking in its list of the Top Ten Technology Startups in Santa Barbara. Visit The Tech Tribune website to see the complete 2020 list for Best Tech Startups in Santa Barbara.
B2B PR Sense
JUNE 29, 2018
Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. But what PR strategies for startups should you use?
Metadata
MARCH 18, 2021
We are honored to be named as an emerging startup by Tracxn,” said Jason Widup, VP of Marketing. The post Metadata Named as Top Emerging Startup by Tracxn appeared first on Metadata.io.
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