The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. Not all startups will get off the […].

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

3 Failsafe Ideas to Market Your Startup

Marketing Insider Group

As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group.

Free Tools for Startups to Boost Social Media Presence

Webbiquity

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Here are some unique tools to help boost the social media presence of your startup. Guest post by Nick Rojas.

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

Startup Marketing: The Trick to Maximizing Growth with Minimum Effort

Vidyard

As a startup marketer, you’re probably keen on one major thing: maximizing growth with minimum effort. It’s simple math really: startups, more than any other type of company seem to have the biggest dichotomy between growth goals and resources available.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group.

Lessons Learned From a Startup

ANNUITAS

As he gets ready to launch the new business next month and I reflect over the past two years of his work I realize that there really aren’t huge differences between enterprise, B2B marketing efforts and startup B2C efforts. The post Lessons Learned From a Startup appeared first on ANNUITAS.

What a Fearless Marketer Looks Like in a Scaling Startup

Modern B2B Marketing

It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. Fearless Marketer, Startup Edition. Like most things in a startup, every plan, every approach, every decision is heavily scrutinized.

The Ultimate Guide to Marketing Your Startup In Year One

Marketing Insider Group

90% of startups fail – many of them in the first year. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group. This means that knowing how to market yourself effectively, and cost-effectively, is critical.

CMOs Can Still Add Value to a Startup without Obliterating the Budget

Modern Marketing

That’s an expense that very few startups can afford. For startups, if something can go wrong, it will. They will take the salary hit for a quality CMO while your startup gains access to an experienced marketing team often resulting in a win-win.

Startup Marketing Challenges (and How to Solve Them) - An Interview with Rafi Chowdhury

Spiralytics

Startups. Startup MarketingIt seems like everyone’s trying to break into the market on their own these days.

A Creative Side Project Saved This Startup: The Unlikely Story of Unsplash

Marketing Insider Group

The post A Creative Side Project Saved This Startup: The Unlikely Story of Unsplash appeared first on Marketing Insider Group. Slingshots are short stories of side projects that led somewhere unexpected. Our show’s premise is simple: We want more people to trust their intuition.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups, The Odds Are Against You. Beginnings are hard.

5 Ways Startups and SMBs Can Chart Success with Content Marketing

Marketing Insider Group

The post 5 Ways Startups and SMBs Can Chart Success with Content Marketing appeared first on Marketing Insider Group. The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now, […].

Going Small: A Marketers Journey from Large Companies to the Startup World

Biznology

That’s when a unique opportunity came my way – a local startup called QASymphony. It was right up my alley with the exception of one thing: I had never worked for a startup before. But would a guy who has spent his career in big companies be able to adapt to a small startup?

Graphic Designer Girl Meets ABM Startup World

Terminus

Everyone was so nice and helpful, and the laid-back startup atmosphere was incredibly refreshing. The funny thing was that before Terminus, I had no idea what a startup company or account-based marketing (ABM) was. The Startup Culture at Terminus.

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Startups face an interesting dilemma when it comes to public relations tactics. On the flip side, the Davids of the business world -- entrepreneurial startups with tight budgets and no name recognition -- struggle to compete for media attention, and often fall through the cracks.

What Startups Get Wrong About Their Marketing

Marketing 261

This is a common story in the startup world. Many startups see marketing as something they can “just figure out.” Startup leaders take a big risk by adding marketing activities to their plate. As with every other facet of startup life, it’s never too early to start.

Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. Startup Videos Don’t Have to be Perfect. Scrappy Startup Videos Succeed.

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

Marketing Insider Group

The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group. CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. How do you get your startup to stand out in this news rush? Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB. How Can You Use Growth Hacking in Your Startup PR Strategy?

SXSW Startup Crawl 2012

Reachforce

If you’re here in Austin this week, we’d love for you to visit us at the SXSW Startup Crawl that kicks off at the Omni Hotel at 4:00PM. Stop by for a beverage, games, snacks, or just to chat. We’re told there just might be a drum circle in the

6 AI Startups We're Keeping an Eye On

Hubspot

And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding. 6 Artificial Intelligence Startups to Watch. Another Israel-based startup, Vault’s technology has a primary focus on the entertainment industry.

Startups Speak Up: The Importance of Finding Your Voice

Marketing Insider Group

Startups are no different. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group. When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. You’ve got your product or you’ve got your service, but […].

10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. Wandera are a startup to watch in the Enterprise Mobile Security space. This unicorn startup company, currently valued at £1.4

Marketing Technology Focus in New Startup Competition

The Effective Marketer

I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind.

Four apps to boost the speed and strength of your startup

Biznology

However, creating an HR department or even dedicating a single person to the task adds to the overhead and that’s like Kryptonite to a small business or startup, if I can return to my Superman analogy for a moment. Justworks takes care of this for startups and smaller businesses.

7 of the Best Free Apps for Startups to Kickstart Growth

Hubspot

Startups in particular are short on time, money, and resources, which makes the question of connectivity a vital one. At HubSpot, we have thousands of startup customers that integrate tools into HubSpot to help their company grow. 7 Free Apps for Startups to Help Kickstart Growth.

7 Steps to Aligning Your B2B Startup Brand

bizible

While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. A company’s imagery ought to communicate a startup’s personality.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.

Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?

Hubspot

This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. Specifically, we're looking for startups that: Are between 1-3 years old.

The Fast-Growth Startup’s Guide to Content

Contently

But over the last few years, great content has started to come from an unexpected place: startups. Startups face an elephantine challenge: They need to distinguish themselves in a crowded space while dealing with smaller budgets than industry incumbents. These startups that invest in publishing can squeeze out the most from their marketing spend. Download your free copy of “ The Fast-Growth Startup’s Guide to Content ” by filling out the form below.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.

12 Tactics to Launch & Market Your Startup (with Little to No Money)

Marketing Insider Group

The post 12 Tactics to Launch & Market Your Startup (with Little to No Money) appeared first on Marketing Insider Group. Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […].

B2B Executive On Fortune 50 + Startup Partnership Development

Nudge.ai

From my experience, I see partnership programs as a great way to scale a startup. An example of this was us being part of the AWS Activate platform , where early-stage startups can get free AWS credits. As a startup, this is something important to consider.

The 8 Best Startup Logos From Shark Tank, and Why They Work

Hubspot

If you're a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for. The 8 Best Startup Logos from Shark Tank Season 8.

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. In June 2016, high-end furniture startup One Kings Lane—valued around $1 billion just two years ago—sold to Bed Bath & Beyond for a paltry $11.8

Apple Buys AI, Machine-Learning Startup

Opentopic

Artificial intelligence is getting a lot more notice from the technology heavy hitters, with Apple reportedly acquiring Turi, the machine-learning and artificial intelligence startup. According to a report, Apple spent around $200 million to purchase the Seattle startup as it pushers further into the artificial intelligence and machine-learning areas. The post Apple Buys AI, Machine-Learning Startup appeared first on Opentopic.