The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Marketing Tools for Startups. Startup Tools for Sales.

The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide.

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8 Essential Tips To Get PR Done Right for Your Startup

Sage Marketing

After all, how exactly do you run a successful Public relations (PR) campaign for your startup? . If you’re just starting, this guide to startup PR strategies has all the information you need to get started and essential tips to increase your chances of gaining media coverage.

Successful Full Funnel Marketing Strategies for Startups

Lake One

How you decide to send the message to them that your startup or business solves the need they’re looking for makes the difference. Firstly, we need to break down what full-funnel marketing is and how that affects your startup. Full Funnel Marketing Strategies for Your Startup.

All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Why Is Brand Building Important for Startups?

How Soaring Digital Marketing Salaries Are Affecting Startups

Marketing Envy

If hiring digital marketers for your B2B startup is keeping you awake at night, fear not. Israel's high-tech sector raised over $25 billion in 2021 , signaling huge growth for startups in 2022 (and beyond). Startups

Building Your B2B Startup’s Core Values for Success

Marketing Envy

When building a startup, most Founders work according to a mental check list. Startup founders love working their way down, across and back up the list, ticking off the successful achievements and adding more goals along the way. This is the most important activity in startup marketing.

11 Cyber Security Startups You Should Be Watching (We Are!)

Marketing Envy

Cyber security startups are popping up like mushrooms after the rain. But not all cyber security startups were created equal—some are clearly leading the field. Here are our picks for the top 11 emerging cyber security startups and why we t hink they’re the ones worth watching.

Content Marketing for Startups: How to Get Traffic Out the Gate

Marketing Insider Group

Building a startup from scratch is difficult. While ads provide short-term results, content marketing is in it for the long haul for your startup. Here’s what to think about and how to do it: How to get traffic out the gate for your startup. After all, it’s your startup!

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

The Essential Guide to Email Marketing for Startups

Marketing Insider Group

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Why is Email Marketing Important for Startups?

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. Not all startups will get off the […]. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. There are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow.

Gender Diversity in the Startup World: 10 Startups making an impact

Marketing Envy

Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. In honor of International Women's Day, we chose 10 leading B2B startups that are either founded by women , or make a significant effort to embrace diversity.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

3 Ways to Make Email Newsletters Work for Your Startup

Versium

Can your startup benefit from email marketing, too? Below, we’ll explore five ways you can make newsletters work for your startup, so you can avoid the. Blog email email marketing email strategy newsletters startup zerobounce

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. Dollar Shave Club (DSC) went from a startup with a one-person operation to over 600 employees.

How To Create a Successful Crowdfunding Campaign for Your Startup

ReadWriteStart

Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. The post How To Create a Successful Crowdfunding Campaign for Your Startup appeared first on ReadWrite. Fund Marketing StartupsHowever, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. From this article, you will find out: What crowdfunding is, what it isn’t, and how to launch a crowdfunding campaign that’s […].

Top 10 Low-Cost Marketing Strategies for Startups

Industrial Marketer

According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. The right marketing strategies for startups can help. Read more » The post Top 10 Low-Cost Marketing Strategies for Startups appeared first on Industrial Marketer.

The Ultimate Guide to Startup Sales

Hubspot

Startup sales make for difficult, exciting, often unpredictable waters to navigate. Everyone involved in a startup sales org — from founders down to reps — is bound to face a host of challenges as their company gets its bearings. Startup Sales Strategy. Startup Sales Metrics.

22 Best Marketing Tools for Startups to Use in 2022

Visitor Queue

As a startup, it can be difficult to know what marketing tools you should be using. The post 22 Best Marketing Tools for Startups to Use in 2022 appeared first on Visitor Queue Blog | Identify Website Traffic.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.

5 Reasons Your Startup Needs Agile Marketing

Marketing Insider Group

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. The post 5 Reasons Your Startup Needs Agile Marketing appeared first on Marketing Insider Group. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We We […].

How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Marketo

Startup founders know marketing matters. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. Startups can’t skip marketing, but they also can’t cover its many bases alone.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.

Everything You Need for B2B Marketing: Early-Stage Startups

Sage Marketing

About 90% of startups fail. While there are various reasons startups typically collapse, the second most common reason ( 29% of cases ) is a result of lack of cash. Here is the ultimate checklist to conduct marketing for B2B startups: 1.

Everything You Need for B2B Marketing: Early-Stage Startups

Sage Marketing

About 90% of startups fail. While there are various reasons startups typically collapse, the second most common reason ( 29% of cases ) is a result of lack of cash. Here is the ultimate checklist to conduct marketing for B2B startups: 1.

5 Common Tech Startup Marketing Mistakes

Sage Marketing

Luckily, I’m here to tell you how to survive the harsh judgment by telling you the 5 most common mistakes made in B2B startup marketing , so you can be sure to avoid them. Another marketing mistake startups often make is lacking social proof across their website and social media channels.

B2B E-Commerce Startup Package

Sana Commerce

The post B2B E-Commerce Startup Package appeared first on Sana Commerce

Marketing Technology Focus in New Startup Competition

The Effective Marketer

I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind.

30 Commonly-Used Startup Terms Defined

Hubspot

Entrepreneurship is a broad concept with plenty of components that need to be defined, making the range startup terminology both ecletic and extensive. From finding investors to launching your company to taking the business public, there are hundreds of startup-specific terms to account for.

Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

There is a big difference between startup SEO and enterprise SEO. Why Is Your Startup Special? It’s nice to have clients like this (which we do), but it’s not nice if you’re a startup in the same space, competing for overlapping keywords. How To Do Startup SEO.

The Definitive Guide to Content Marketing for Startups (Expert Roundup)

SEMrush

We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing. Looking to accelerate your company‘s growth with content? Content Marketing

7 Email Marketing Mistakes That Startups Should Avoid

Vision6

Like any other business, your startup needs to establish a customer base and build relationships. Why should your startup care? Before we dive in, let’s discuss why email marketing is an important tool for your startup growth. Startups thrive on leads.

6 Ways To Ensure You Get Leads For Your Startup In Weeks, Not Months

Square 2 Marketing

This is especially important for startups that want to grow massively and do so in record time. generate leads b2b lead generation StartupsIt’s the age-old question marketing pros are asked every single day: How long is this going to take?

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.).

HubSpot for Startups – Notes from a New Marketer

Sage Marketing

Specifically, I learned how HubSpot can be a great tool to use, especially for startups who are looking to get their marketing off the ground quickly and efficiently. HubSpot for Startup. The post HubSpot for Startups – Notes from a New Marketer appeared first on Sage Marketing

8 Ways Marketing At Startups Should Be Different Than At Established Companies

Square 2 Marketing

Startups or early-stage businesses need a different approach to revenue generation than their more established brother or sister companies. Startups and early-stage companies need a specific type of support when it comes to revenue growth.

How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas. The primary focus of your earliest startup marketing efforts will likely be networking.