The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. With a consistent, targeted content strategy, your startup will soon take its place among the leaders in your niche.

The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Why Is Brand Building Important for Startups?


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Gender Diversity in the Startup World: 10 Startups making an impact

Marketing Envy

Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. In honor of International Women's Day, we chose 10 leading B2B startups that are either founded by women , or make a significant effort to embrace diversity.

The Essential Guide to Email Marketing for Startups

Marketing Insider Group

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Why is Email Marketing Important for Startups?

All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.

5 Reasons Your Startup Needs Agile Marketing

Marketing Insider Group

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. The post 5 Reasons Your Startup Needs Agile Marketing appeared first on Marketing Insider Group. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We We […].

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Which Chess Opening Best Captures Your Startup Strategy [Quiz]


Which Chess Opening Best Captures Your Startup Strategy [Quiz]. This quiz targets startup owners and chess enthusiasts by drawing parallels between the founders’ startup strategy and their chess opening moves. So, your chess moves decide what your startup strategy should be! .

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools.

How To Create a Successful Crowdfunding Campaign for Your Startup


Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. The post How To Create a Successful Crowdfunding Campaign for Your Startup appeared first on ReadWrite. Fund Marketing StartupsHowever, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. From this article, you will find out: What crowdfunding is, what it isn’t, and how to launch a crowdfunding campaign that’s […].

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. Dollar Shave Club (DSC) went from a startup with a one-person operation to over 600 employees.

How to Market a Startup, Part 1: Branding, Customer, and Messaging


Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.).

How Smart Startups Are Outsourcing Marketing | 4 Key Areas


Startup founders know marketing matters. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. Startups can’t skip marketing, but they also can’t cover its many bases alone.

Lessons Learned From a Startup

Marketing Insider Group

The post Lessons Learned From a Startup appeared first on Marketing Insider Group. Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. Content Marketing

How to Market a Startup, Part 2: Planning, Staffing, and Measuring


Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas. The primary focus of your earliest startup marketing efforts will likely be networking.

5 Reasons Why Startups Must Invest in Customer Experience


Turns out if a non-descript startup can deliver a better customer experience to an underserved market, it can become the 800-pound gorilla of the industry. . 5 reasons why your startup must invest in customer experience. Startups want to grow fast and big.

8 Lead Generation Ideas for Startups

Marketing Insider Group

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have […]. The post 8 Lead Generation Ideas for Startups appeared first on Marketing Insider Group. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase.

5 Startups Trends To Look Out In 2021

Altitude Branding

The pandemic-struck 2020 has put all of humanity on a rough patch but for the tech industry. Start-up firms embracing new technology innovations like AI and Robotics are gearing themselves from the setback.

Marketing Technology Focus in New Startup Competition

The Effective Marketer

I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind.

Content Marketing for Startups: Let’s Get Started

Marketing Insider Group

With a fledgling startup to manage, you likely don’t have a huge pool of resources to tap into for your marketing. The post Content Marketing for Startups: Let’s Get Started appeared first on Marketing Insider Group. This includes budget, manpower and the most valuable and limited resource of all: time. But, you can start your journey towards content marketing brilliance and the business growth it can bring, with: An understanding […].

Effective Ways to Overcome Funding Challenges for Your Startup


Before you start looking into angel investors and other funding options that might want to obtain a key stake in your business, consider funding your startup through public donations. The post Effective Ways to Overcome Funding Challenges for Your Startup appeared first on Biznology.

Evaluating HubSpot for Startups? 4 Questions to Consider

Lake One

Startups and HubSpot. Startup marketing has a special place in our heart. Most of our team has had a stint in a funded startup at some point, so we know the culture and mindset that drives startups. What is HubSpot for Startups. Is My Startup Ready for HubSpot?

SEO Strategy for Startups: How to Win in 2021

Single Grain

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. Frequently Asked Questions (FAQs) about SEO for Startups. 10 Golden Rules for Startup SEO Success.

Who am I? – Branding Your SaaS Startup in 2021

Goodish Agency

Blog posts Agency Branding Digital Marketing Goodish SaaS SaaS branding SaaS marketing services software as a service startupDescartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You have no product to sell.

3 Failsafe Ideas to Market Your Startup

Marketing Insider Group

As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group. There are new brands popping up every day trying to compete for consumers’ valuable attention. In turn, there will be a lot of pressure to break the mold and show how you are truly unique. According […].

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Startups, The Odds Are Against You.

OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. What is the Startup Games ? 18 local startups with less than 250 employees compete against one another in a series of events, such as dodgeball and trivia, to win the most grant money for their non-profit partner. Team Captain and People Operations Manager, Meg White, explains why OutboundEngine participates in Startup Games, “First, it’s for charity!

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold


Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

4 Steps for Building the Sales Pipeline of Startups and Small Businesses


If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. Key Takeaways on Building a Pipeline for Startup or Small Business Growth.

No code app creators, startups, and the future of enterprise marketing


The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. The agility, creativity, and sheer “hustle” of startups will exert increasing competitive pressure on larger enterprises.

Benefits Of SMS Marketing For Startups

Altitude Branding

There is no doubt that startups need all the help they can get when it comes to building their customer bases. Unfortunately, too many owners of startups do not try to expand into other audiences. SMS marketing offers quick results, which is exactly what startups need.

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HG Insights Ranks #3 in the 2020 List for Top Tech Startups in Santa Barbara

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number three ranking in its list of the Top Ten Technology Startups in Santa Barbara. Visit The Tech Tribune website to see the complete 2020 list for Best Tech Startups in Santa Barbara.

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. But what PR strategies for startups should you use?

Metadata Named as Top Emerging Startup by Tracxn


We are honored to be named as an emerging startup by Tracxn,” said Jason Widup, VP of Marketing. The post Metadata Named as Top Emerging Startup by Tracxn appeared first on