How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups, The Odds Are Against You. Beginnings are hard.

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

8 Lead Generation Ideas for Startups

Marketing Insider Group

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have […]. The post 8 Lead Generation Ideas for Startups appeared first on Marketing Insider Group.

Startup Marketing Challenges (and How to Solve Them) - An Interview with Rafi Chowdhury

Spiralytics

Startups. Startup MarketingIt seems like everyone’s trying to break into the market on their own these days.

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.

The Ultimate Guide to Marketing Your Startup In Year One

Marketing Insider Group

90% of startups fail – many of them in the first year. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group. This means that knowing how to market yourself effectively, and cost-effectively, is critical.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

6 AI Startups We're Keeping an Eye On

Hubspot

And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding. 6 Artificial Intelligence Startups to Watch. Another Israel-based startup, Vault’s technology has a primary focus on the entertainment industry.

3 Failsafe Ideas to Market Your Startup

Marketing Insider Group

As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group.

The Fast-Growth Startup’s Guide to Content

Contently

But over the last few years, great content has started to come from an unexpected place: startups. Startups face an elephantine challenge: They need to distinguish themselves in a crowded space while dealing with smaller budgets than industry incumbents. These startups that invest in publishing can squeeze out the most from their marketing spend. Download your free copy of “ The Fast-Growth Startup’s Guide to Content ” by filling out the form below.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group.

5 Ways Startups and SMBs Can Chart Success with Content Marketing

Marketing Insider Group

The post 5 Ways Startups and SMBs Can Chart Success with Content Marketing appeared first on Marketing Insider Group. The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now, […].

Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. Startup Videos Don’t Have to be Perfect. Scrappy Startup Videos Succeed.

10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. Wandera are a startup to watch in the Enterprise Mobile Security space. This unicorn startup company, currently valued at £1.4

Going Small: A Marketers Journey from Large Companies to the Startup World

Biznology

That’s when a unique opportunity came my way – a local startup called QASymphony. It was right up my alley with the exception of one thing: I had never worked for a startup before. But would a guy who has spent his career in big companies be able to adapt to a small startup?

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.

Four apps to boost the speed and strength of your startup

Biznology

However, creating an HR department or even dedicating a single person to the task adds to the overhead and that’s like Kryptonite to a small business or startup, if I can return to my Superman analogy for a moment. Justworks takes care of this for startups and smaller businesses.

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

Marketing Insider Group

The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group. CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Because it works.

5 Essential Websites for New B2B and Technology Startups

emedia

In a startup, you don’t have to do everything yourself. Blog Marketing Best Of Marketing/Sales Management Blog Post Audiences Startups Homepage ResourcesFree or inexpensive options can help you establish a brand and find clients. These five websites can make starting your business easier.

Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?

Hubspot

This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. Specifically, we're looking for startups that: Are between 1-3 years old.

Free Tools for Startups to Boost Social Media Presence

Webbiquity

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Here are some unique tools to help boost the social media presence of your startup. Guest post by Nick Rojas.

Essential Marketing Strategies for SaaS Startups

Hubspot

Software startups are also much more capital-efficient today than ever before, causing startups to require less capital for growth. This is great news for SaaS startups. As you work toward this milestone, force yourself to have a low-cost marketing model as a startup.

7 Steps to Aligning Your B2B Startup Brand

bizible

While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. A company’s imagery ought to communicate a startup’s personality.

Graphic Designer Girl Meets ABM Startup World

Terminus

Everyone was so nice and helpful, and the laid-back startup atmosphere was incredibly refreshing. The funny thing was that before Terminus, I had no idea what a startup company or account-based marketing (ABM) was. The Startup Culture at Terminus.

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Hubspot

Free Tools & Resources for Startups. Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. However, even though venture capital financing is fashionable, it’s rarely available to startups.

Startups Speak Up: The Importance of Finding Your Voice

Marketing Insider Group

Startups are no different. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group. When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. You’ve got your product or you’ve got your service, but […].

5 Exciting Healthcare Startups To Watch (and How They Could Benefit from Marketing)

Fathom

I couldn’t be more excited about the impact of technology on the business of healthcare, and the explosion of startups that are just now hitting the market. Healthcare Industry startups

12 Tactics to Launch & Market Your Startup (with Little to No Money)

Marketing Insider Group

The post 12 Tactics to Launch & Market Your Startup (with Little to No Money) appeared first on Marketing Insider Group. Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […].

PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. Thinking of using PPC in your startup marketing?

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How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup

Modern B2B Marketing

If so, you may have considered growth hacking but run into snags if your company is beyond startup mode. The initial concept was that budget-strapped startups needed to use unconventional tactics to achieve an ideal product/market fit and progress to driving mass user adoption.

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. In June 2016, high-end furniture startup One Kings Lane—valued around $1 billion just two years ago—sold to Bed Bath & Beyond for a paltry $11.8

Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts.

The 8 Best Startup Logos From Shark Tank, and Why They Work

Hubspot

If you're a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for. The 8 Best Startup Logos from Shark Tank Season 8.

My Year in Startup Hell

Opentopic

Opentopic blog >> fortune.com Hear the one about the unemployed middle-aged guy who tripped and fell into the new economy? An exclusive sneak peek at the book “Disrupted.” If you made a movie about a laid-off, sad-sack, fiftysomething guy who is given one big chance to start his career over, the opening scene might begin like this: a Monday morning. Marketing Technology Cmo undefined

The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]

Hubspot

Trying to get found as a startup is no easy task. But interruptive marketing techniques have been losing effectiveness for years now, so many startups end up wasting a lot of time and money on noise people have learned to ignore. Startups need to find marketing that gives you leverage."

Lean Marketing: How to Run Your Marketing Team Like a Startup

Hubspot

The Lean Startup Applied to Marketing. Enter The Lean Startup movement. Now, the Lean Startup movement isn't actually a marketing industry movement. Rather, it's a methodology pioneered by entrepreneur and author Eric Ries as it relates to product development at startups.

My Year in Startup Hell

Opentopic

Opentopic blog >> fortune.com By Dan Lyons Hear the one about the unemployed middle-aged guy who tripped and fell into the new economy? An exclusive sneak peek at the book “Disrupted.” If you made a movie about a laid-off, sad-sack, fiftysomething guy who is given one big chance to start his career over, the opening scene might begin like this: Marketing Technology Cmo undefined

How to Fix Social Media Mistakes That Can Harm Your Startup

Modern B2B Marketing

But when it comes to startups, your actions must be thoughtful and strategic. In this blog, I’ll cover some of the most common social media mistakes that can harm your startup and how to avoid them.

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. Passion is critical to the success of any startup (or any business).