The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Marketing Tools for Startups. Startup Tools for Sales.

The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide.


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3 Ways to Make Email Newsletters Work for Your Startup


Can your startup benefit from email marketing, too? Below, we’ll explore five ways you can make newsletters work for your startup, so you can avoid the. Blog email email marketing email strategy newsletters startup zerobounce

How Soaring Digital Marketing Salaries Are Affecting Startups

Marketing Envy

If hiring digital marketers for your B2B startup is keeping you awake at night, fear not. Israel's high-tech sector raised over $25 billion in 2021 , signaling huge growth for startups in 2022 (and beyond). Startups

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. With a consistent, targeted content strategy, your startup will soon take its place among the leaders in your niche.

Building Your B2B Startup’s Core Values for Success

Marketing Envy

When building a startup, most Founders work according to a mental check list. Startup founders love working their way down, across and back up the list, ticking off the successful achievements and adding more goals along the way. This is the most important activity in startup marketing.

11 Cyber Security Startups You Should Be Watching (We Are!)

Marketing Envy

Cyber security startups are popping up like mushrooms after the rain. But not all cyber security startups were created equal—some are clearly leading the field. Here are our picks for the top 11 emerging cyber security startups and why we t hink they’re the ones worth watching.

The Essential Guide to Email Marketing for Startups

Marketing Insider Group

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Why is Email Marketing Important for Startups?

5 Common Tech Startup Marketing Mistakes

Sage Marketing

Luckily, I’m here to tell you how to survive the harsh judgment by telling you the 5 most common mistakes made in B2B startup marketing , so you can be sure to avoid them. Another marketing mistake startups often make is lacking social proof across their website and social media channels.

All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

22 Best Marketing Tools for Startups to Use in 2022

Visitor Queue

As a startup, it can be difficult to know what marketing tools you should be using. The post 22 Best Marketing Tools for Startups to Use in 2022 appeared first on Visitor Queue Blog | Identify Website Traffic.

The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. Not all startups will get off the […]. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. There are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow.

The Ultimate Guide to Startup Sales


Startup sales make for difficult, exciting, often unpredictable waters to navigate. Everyone involved in a startup sales org — from founders down to reps — is bound to face a host of challenges as their company gets its bearings. Startup Sales Strategy. Startup Sales Metrics.

Gender Diversity in the Startup World: 10 Startups making an impact

Marketing Envy

Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. In honor of International Women's Day, we chose 10 leading B2B startups that are either founded by women , or make a significant effort to embrace diversity.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. Dollar Shave Club (DSC) went from a startup with a one-person operation to over 600 employees.

5 Reasons Your Startup Needs Agile Marketing

Marketing Insider Group

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. The post 5 Reasons Your Startup Needs Agile Marketing appeared first on Marketing Insider Group. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We We […].

How To Create a Successful Crowdfunding Campaign for Your Startup


Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. The post How To Create a Successful Crowdfunding Campaign for Your Startup appeared first on ReadWrite. Fund Marketing StartupsHowever, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. From this article, you will find out: What crowdfunding is, what it isn’t, and how to launch a crowdfunding campaign that’s […].

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.

6 Ways To Ensure You Get Leads For Your Startup In Weeks, Not Months

Square 2 Marketing

This is especially important for startups that want to grow massively and do so in record time. generate leads b2b lead generation StartupsIt’s the age-old question marketing pros are asked every single day: How long is this going to take?

Why Startup SEO & Digital Marketing is More Difficult Than Ever

There is a big difference between startup SEO and enterprise SEO. Why Is Your Startup Special? It’s nice to have clients like this (which we do), but it’s not nice if you’re a startup in the same space, competing for overlapping keywords. How To Do Startup SEO.

B2B E-Commerce Startup Package

Sana Commerce

The post B2B E-Commerce Startup Package appeared first on Sana Commerce

How Smart Startups Are Outsourcing Marketing | 4 Key Areas


Startup founders know marketing matters. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. Startups can’t skip marketing, but they also can’t cover its many bases alone.

HubSpot for StartUps 101: The Power of Sales and Marketing Automation for StartUps

Sage Marketing

First order of business in a startup is product development and fundraising. Many of our startup clients are building their growth strategies for sales and marketing with automation. The HubSpot startup program puts so much power into the hands of young companies.

How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

Building an effective content marketing program for your startup will involve careful thought, planning, creativity, time, effort, and resources. Why Do Startups Need Content Marketing? Here are several metrics and KPIs to consider tracking as a startup: Website visits.

30 Commonly-Used Startup Terms Defined


Entrepreneurship is a broad concept with plenty of components that need to be defined, making the range startup terminology both ecletic and extensive. From finding investors to launching your company to taking the business public, there are hundreds of startup-specific terms to account for.

The Definitive Guide to Content Marketing for Startups (Expert Roundup)


We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing. Looking to accelerate your company‘s growth with content? Content Marketing

8 Ways Marketing At Startups Should Be Different Than At Established Companies

Square 2 Marketing

Startups or early-stage businesses need a different approach to revenue generation than their more established brother or sister companies. Startups and early-stage companies need a specific type of support when it comes to revenue growth.

Marketing Technology Focus in New Startup Competition

The Effective Marketer

I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind.

7 Email Marketing Mistakes That Startups Should Avoid


Like any other business, your startup needs to establish a customer base and build relationships. Why should your startup care? Before we dive in, let’s discuss why email marketing is an important tool for your startup growth. Startups thrive on leads.

HubSpot for Startups – Notes from a New Marketer

Sage Marketing

Specifically, I learned how HubSpot can be a great tool to use, especially for startups who are looking to get their marketing off the ground quickly and efficiently. HubSpot for Startup. The post HubSpot for Startups – Notes from a New Marketer appeared first on Sage Marketing

How Anyword Helps Startup Founders Find Their Language/Market Fit


Typically, a startup’s first step is to prove that they have a strong product market fit. However, a new term has popped up in the industry that’s proving to be just as important as a startup’s product market fit: the language/market fit.

5 SaaS Startups with Creative Social Media Marketing Strategies

So for anyone looking to start a business in the SaaS space, here are five startups doing SaaS marketing right. Sleeknote, a Danish SaaS startup that helps users quickly and easily create eye-catching, impactful website popups, gets this exactly right.

5 Simple Steps A Startup Can Take to Improve Conversions

Sage Marketing

From the moment a startup is born, it looks to the future of taking those first baby steps into a successful and scalable business that will evolve and grow. 5 Quick Wins for Improving Conversion Rate for Startups.

Why You Need 360° Marketing for Your B2B Tech Startup

Sage Marketing

In 2021, the global startup ecosystem was valued at $3.8 B2B tech startups are swimming in a red ocean that is flush with unicorns, seed A’s, family-owned, and every other type of startup out there. . trillion. .

How to Market a Startup, Part 1: Branding, Customer, and Messaging


Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.).

5 Ways to Fuel Conversion Rate for Startups


Here, we will take a look at five such strategies that can help your startup improve its conversion rates and subsequently hack growth. The post 5 Ways to Fuel Conversion Rate for Startups appeared first on Spiralytics Inc. Conversion Rate Optimization CRO startups