The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Why Is Brand Building Important for Startups?

The Essential Guide to Email Marketing for Startups

Marketing Insider Group

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Why is Email Marketing Important for Startups?

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. With a consistent, targeted content strategy, your startup will soon take its place among the leaders in your niche.

The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. Not all startups will get off the […]. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. There are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow.

AR Management Playbook - Secrets to Reduce AR Aging and Increase Cash Flow

If you’re like many SaaS startups, billing and payment management is a big challenge. With this playbook, we’ll show you how to implement an AR management process to handle late payments, subscription renewals, and other recurring billing functions.

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. Creating a blog for your new startup is an effective and low-cost way of marketing your company, attracting press and investor attention, and establishing authority in your niche. And when your business is in the startup phase, every second counts. There’s always a lot going on in the startup phase of a business.

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.).

How To Create a Successful Crowdfunding Campaign for Your Startup

ReadWriteStart

Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. The post How To Create a Successful Crowdfunding Campaign for Your Startup appeared first on ReadWrite. Fund Marketing StartupsHowever, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. From this article, you will find out: What crowdfunding is, what it isn’t, and how to launch a crowdfunding campaign that’s […].

How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas. The primary focus of your earliest startup marketing efforts will likely be networking.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. Creating a blog for your new startup is an effective and low-cost way of marketing your company, attracting press and investor attention, and establishing authority in your niche. And when your business is in the startup phase, every second counts. There’s always a lot going on in the startup phase of a business.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

Product Marketing Strategy For SaaS Startups

Unbound B2B

It’s rare in this decade to find a startup or medium sized business putting up billboards or paying for advertising space in newspapers. Like most startups, at its commencement, the SaaS company didn’t have a client list to write home about. Introduction.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Startups, The Odds Are Against You.

Lessons Learned From a Startup

Marketing Insider Group

The post Lessons Learned From a Startup appeared first on Marketing Insider Group. Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. Content Marketing

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools.

The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out. We’ve put together this guide as an easy step-by-step process that any startup can follow if they want to make the most out of their content marketing.

8 Lead Generation Ideas for Startups

Marketing Insider Group

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have […]. The post 8 Lead Generation Ideas for Startups appeared first on Marketing Insider Group. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase.

Content Marketing for Startups: Let’s Get Started

Marketing Insider Group

With a fledgling startup to manage, you likely don’t have a huge pool of resources to tap into for your marketing. The post Content Marketing for Startups: Let’s Get Started appeared first on Marketing Insider Group. This includes budget, manpower and the most valuable and limited resource of all: time. But, you can start your journey towards content marketing brilliance and the business growth it can bring, with: An understanding […].

Five Actionable Tips for Growing a Successful Startup Business on a Budget

Webbiquity

You can learn a great deal and avoid some potentially costly missteps by studying the experiences of modern startups, such as in the founders and entrepreneurs interview series here or the example of Tim Chen. You might not be familiar with Chen’s name, but he offers a prime example of how to grow and scale a successful startup on a budget. How to Grow and Scale Your Startup Business on a Budget. Guest post by Bill Acholla.

Marketing Technology Focus in New Startup Competition

The Effective Marketer

I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind.

3 Failsafe Ideas to Market Your Startup

Marketing Insider Group

As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group. There are new brands popping up every day trying to compete for consumers’ valuable attention. In turn, there will be a lot of pressure to break the mold and show how you are truly unique. According […].

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an edge over the competition and be noticed in the crowd. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Marketo

Startup founders know marketing matters. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. Startups can’t skip marketing, but they also can’t cover its many bases alone. The post How Smart Startups Are Outsourcing Marketing | 4 Key Areas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They also know that there’s a product to be built and investments to be won.

B2B Reads: Tactile Marketing, Recession-era Startups, and ‘Zoombombing’

Heinz Marketing

Building a recession-era startup: 4 advantages and 1 annoying thing I learned. A great look at what it’s like building a startup during a recession. The post B2B Reads: Tactile Marketing, Recession-era Startups, and ‘Zoombombing’ appeared first on Heinz Marketing. B2B Reads Sales bounce-back covid prospecting objections recession-era startup republishing blog posts sales leader tactile marketing working remotely zoom meetings zoombombers

OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. What is the Startup Games ? 18 local startups with less than 250 employees compete against one another in a series of events, such as dodgeball and trivia, to win the most grant money for their non-profit partner. Team Captain and People Operations Manager, Meg White, explains why OutboundEngine participates in Startup Games, “First, it’s for charity!

Startups Speak Up: The Importance of Finding Your Voice

Marketing Insider Group

Startups are no different. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group. When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. You’ve got your product or you’ve got your service, but […].

Scott Smyth – Growing Sales from Basement Startup to SaaS Juggernaut

HG Data

In this episode of the podcast, Scott discusses how his sales go-to-market (GTM) strategy transformed his start-up, Pivotal IQ ( acquired by HG Insights in 2018 ), from a basement startup to a SaaS juggernaut. The post Scott Smyth – Growing Sales from Basement Startup to SaaS Juggernaut appeared first on HG Insights. Industry Leaders Tech Startup #gotomarket #sales #teamalignment

A Strategic Approach to Digital Marketing for Startups

Valasys

The success of a startup firm depends critically on its digital marketing capabilities and associated actions. As startups, your email marketing strategy requires thoughtful planning which can give your businesses a competitive edge. Introduction.

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. But what PR strategies for startups should you use?

Evaluating HubSpot for Startups? 4 Questions to Consider

Lake One

Startups and HubSpot. Startup marketing has a special place in our heart. Most of our team has had a stint in a funded startup at some point, so we know the culture and mindset that drives startups. We team up with venture funds and accelerators here in the midwest to share marketing insights with startups every year. Many of those startups, through their venture fund or accelerator, get access to a special perk known as the HubSpot for Startups program.

12 SaaS Marketing Tips for Startups

Roketto

Let’s be real: If game-planning for a startup is hard, game-planning for a SaaS startup is even harder—it comes with the territory. Building and sustaining a highly-niche, online-only business has its own set of marketing challenges no matter how you look at it because anything universal can be pretty much thrown out the window, making good advice hard to come by. Featured SaaS Marketing Software Marketing

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. As a small startup, the trick is knowing how to use it. One-third of DiscoverOrg’s customers have fewer than 50 employees, and many are in startup growth mode. Sales and marketing event season just ended.

Lead Liaison Launches Program to Help Startups

Lead Liaison

Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to provide more value to their portfolio of companies. “We

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? Sure, outbound marketing tactics like advertising can help push out your marketing messaging to a mass audience, and might be able […].

Effective Ways to Overcome Funding Challenges for Your Startup

Biznology

Before you start looking into angel investors and other funding options that might want to obtain a key stake in your business, consider funding your startup through public donations. Typically, you’ll be able to get more favorable terms on a personal loan that you can use to fund your living costs while you’re getting your startup off the ground, and paying your employees for their hard work, which is imperative if you are to keep top talent at your side.

Does your startup really need a CMO?

Marketing Envy

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Hiring the right people for your startup is necessary to bring your dream to life. Some common reasons startups feel the need to hire a CMO: To attract your first round of clients/users. Your startup is an adolescent now.