The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. With a consistent, targeted content strategy, your startup will soon take its place among the leaders in your niche.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

Here’s why you should be outsourcing your startup’s blog. Every startup needs a website, but many business owners overlook the importance of starting a blog. And when your business is in the startup phase, every second counts.

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The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. Not all startups will get off the […].

The Startup’s 4-step Guide to Building Strong Sales Pipeline


If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. As a small startup, the trick is knowing how to use it.

5 Reasons Your Startup Needs Agile Marketing

Marketing Insider Group

In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. The post 5 Reasons Your Startup Needs Agile Marketing appeared first on Marketing Insider Group.

The Powerful Guide to SEO for Startups and Small Businesses


Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

How to Market a Startup, Part 1: Branding, Customer, and Messaging


Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business.

How to Market a Startup, Part 2: Planning, Staffing, and Measuring


Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP).

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups, The Odds Are Against You. Beginnings are hard.

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.

B2B Reads: Tactile Marketing, Recession-era Startups, and ‘Zoombombing’

Heinz Marketing

Building a recession-era startup: 4 advantages and 1 annoying thing I learned. A great look at what it’s like building a startup during a recession. The post B2B Reads: Tactile Marketing, Recession-era Startups, and ‘Zoombombing’ appeared first on Heinz Marketing.

Lessons Learned From a Startup

Marketing Insider Group

The post Lessons Learned From a Startup appeared first on Marketing Insider Group. Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC.

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. Dollar Shave Club (DSC) went from a startup with a one-person operation to over 600 employees.

8 Lead Generation Ideas for Startups

Marketing Insider Group

Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have […]. The post 8 Lead Generation Ideas for Startups appeared first on Marketing Insider Group.

How Smart Startups Are Outsourcing Marketing | 4 Key Areas


Startup founders know marketing matters. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers. Startups can’t skip marketing, but they also can’t cover its many bases alone.

Evaluating HubSpot for Startups? 4 Questions to Consider

Lake One

Startups and HubSpot. Startup marketing has a special place in our heart. Most of our team has had a stint in a funded startup at some point, so we know the culture and mindset that drives startups. What is HubSpot for Startups. Is My Startup Ready for HubSpot?

How To Create a Successful Crowdfunding Campaign for Your Startup


Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. The post How To Create a Successful Crowdfunding Campaign for Your Startup appeared first on ReadWrite. Fund Marketing Startups

Five Actionable Tips for Growing a Successful Startup Business on a Budget


You can learn a great deal and avoid some potentially costly missteps by studying the experiences of modern startups, such as in the founders and entrepreneurs interview series here or the example of Tim Chen. How to Grow and Scale Your Startup Business on a Budget.

3 Failsafe Ideas to Market Your Startup

Marketing Insider Group

As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group.

HG Insights Ranks #3 in the 2020 List for Top Tech Startups in Santa Barbara

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number three ranking in its list of the Top Ten Technology Startups in Santa Barbara. Visit The Tech Tribune website to see the complete 2020 list for Best Tech Startups in Santa Barbara.

OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. What is the Startup Games ? Team Captain and People Operations Manager, Meg White, explains why OutboundEngine participates in Startup Games, “First, it’s for charity!

12 SaaS Marketing Tips for Startups


Let’s be real: If game-planning for a startup is hard, game-planning for a SaaS startup is even harder—it comes with the territory.

Effective Ways to Overcome Funding Challenges for Your Startup


Before you start looking into angel investors and other funding options that might want to obtain a key stake in your business, consider funding your startup through public donations. The post Effective Ways to Overcome Funding Challenges for Your Startup appeared first on Biznology.

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Why PR Is Important for Startup Success.

Benefits Of SMS Marketing For Startups

Altitude Branding

There is no doubt that startups need all the help they can get when it comes to building their customer bases. Unfortunately, too many owners of startups do not try to expand into other audiences. SMS marketing offers quick results, which is exactly what startups need.

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Content Marketing for Startups: Let’s Get Started

Marketing Insider Group

With a fledgling startup to manage, you likely don’t have a huge pool of resources to tap into for your marketing. The post Content Marketing for Startups: Let’s Get Started appeared first on Marketing Insider Group. This includes budget, manpower and the most valuable and limited resource of all: time. But, you can start your journey towards content marketing brilliance and the business growth it can bring, with: An understanding […].

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group.

Marketing Technology Focus in New Startup Competition

The Effective Marketer

I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind.

Going Small: A Marketers Journey from Large Companies to the Startup World


That’s when a unique opportunity came my way – a local startup called QASymphony. It was right up my alley with the exception of one thing: I had never worked for a startup before. But would a guy who has spent his career in big companies be able to adapt to a small startup?

The Ultimate Guide to Marketing Your Startup In Year One

Marketing Insider Group

90% of startups fail – many of them in the first year. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group. This means that knowing how to market yourself effectively, and cost-effectively, is critical.

9 Promising FinTech Startups You Should be Watching

Marketing Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. FinTech Startups FinTech Marketing

7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup. Startup PR Strategies to Help Your Next Press interview.

Startup Marketing Challenges (and How to Solve Them) - An Interview with Rafi Chowdhury


Startups. Startup MarketingIt seems like everyone’s trying to break into the market on their own these days.

5 Startup Marketing Ideas That Actually Work


Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. Startup Marketing Ideas.

Content Marketing Tips for Tech Startups


Content marketing is the key to building a tech startup from the ground up. By no means is this easy, which is why I’ve created a list of tips for tech startups who are looking to use content marketing as a way to build their brand. Content Creation Tech Startups