What is a Marketing-Qualified Lead? What MQL Really Means
OCTOBER 6, 2016
How about a Sales Qualified Opportunity (SQO)? Let’s define aspects of the terms MQL, SAL, and SQO in a way that allows you and your team the best chance for success. For example, I just received a call the other day from an unnamed CRM vendor. SQO – Sales Qualified Opportunity.