6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. What to consider when choosing action words.

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Marketing Power Words That Make People Take Action

Outbound Engine

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. But use the wrong words and what happens?

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How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. Some posts can get their message across in 300 words. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The same goes for words.

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How to Fix Your Blind Spot in Analytics

Convert

For example, the word cookies is only used once. These legislations make your analytics less accurate and there is a certain blind spot in which you don’t collect any data about your visitors. For those, you don’t need consent and you will have a very small blind spot.

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What Is a Hero Image (or Hero Spot)?

ClearVoice

A hero image is a large and eye-catching graphic, prominently placed at the top of a website (the hero spot) or other designed page. For a luxurious boutique hotel in the Caribbean , the hero image can be a property photograph, no words needed. What is a hero image?

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It all starts with the words

ConvertKit

It all starts with the words.”. Also, I think it's a whole lot easier to repurpose content when you start with the words first. It all starts with the words. “If you want to be relevant, you cannot ignore the written word; stories are here to stay.”

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two? Included are 10 questions to answer before you write a single word of your leadership blog.

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The Secret to Hitting the Creative Sweet Spot

Content Marketing Institute

The upward slope is what I call “the sweet spot” of the creative curve. HANDPICKED RELATED CONTENT: Finding Your Sweet Spot – An Extreme Content Focus [Exercise]. What happens when we plug in the words “Ed Hardy”? The post The Secret to Hitting the Creative Sweet Spot appeared first on Content Marketing Institute. This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House.

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What are fake influencers and how can you spot them?

Sprout Social

So if you want to avoid being a victim of influencer fraud, you need to learn how to spot fake influencers. You’ll learn all about the risks involved in working with fake influencers and how to spot influencer fraud before it even happens. Before you can learn how to spot fake influencers, you first need to have a clear idea of exactly who they are. This will help you spot the characteristics that differentiate them from real influencers. How to spot fake influencers.

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How to Find Your Social Media Sweet Spots

Bluetext

However, if you are selling a service then Twitter might be the better application to use, where the reliance is on words rather than pictures. Medium Title: Medium Content: The post How to Find Your Social Media Sweet Spots appeared first on Bluetext.

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How to Spot Deepfakes and Fake News: Tips and Detection Tools

ClearVoice

Here are tips on how to spot deepfakes and fake news. How to spot deepfakes. The big question is: How do you spot a deepfake when many of the foremost experts in the field admittedly have a hard time doing it? How to spot fake news. What is a deepfake?

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Moz

The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. These are topics that are in your sweet spot and hot right now.

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Moz

The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. These are topics that are in your sweet spot and hot right now.

Spot 68

How to Know the Ideal Word Count for Ranking High in a Search Result?

Altitude Branding

Is there any optimum word count to achieve the goal? The notion that longer content ranks better prevails in the SEO circles because there is a feeling that more words demonstrate authoritativeness to search engines and dramatically improves ranking. Is there any ideal word count?

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Everybody Talks. How to Build a Powerful Strategy Around Word of Mouth Marketing

Bannersnack

Image Source Once you arrive at the meeting spot, you feel like talking about your experience with the product. How to Build a Powerful Strategy Around Word of Mouth Marketing first appeared on Creatopy Blog. 11 minutes read So, hear me out.

15 Common Logical Fallacies and How to Spot Them

Hubspot

Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot. In other words, they jump to conclusions about the validity of a proposition with some -- but not enough -- evidence to back it up, and overlook potential counterarguments. This might seem like an obvious fallacy to spot, but it can be challenging to catch in practice -- particularly when you really want to find a correlation between two points of data to prove your point.

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8 Ways to Generate Word of Mouth Advertising for Your Small Business

Outbound Engine

It has often been said that word of mouth advertising is both priceless and free, and that is certainly the case. No amount of slick TV ads, clever radio spots or pop-up ads comes close to the influence word of mouth advertising can provide.

Convert articles and blog posts to video

Biznology

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Video is a great way to spread the word. Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should I use video?” ” is a question they get a lot. .

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ISVs (Independent Software Vendors), Explained in Less Than 500 Words

Hubspot

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. Fortunately, computer hardware, operating systems, and cloud platforms have decided to help their smaller tech counterparts out.

How to Keep Failure From Becoming a Bad Word

Golden Spiral

Failure shouldn’t become a bad word; it is essential to achieving meaningful results. In the words of Carey, “If your tests are always successful, you’re probably not testing often enough or aggressively enough.”. When your two control groups converge, which could take a few days or a week or so, your test is in the accuracy sweet spot. The post How to Keep Failure From Becoming a Bad Word appeared first on Golden Spiral.

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The Future of Advertising is one word.

Buzz Marketing for Technology

They were able to drive sales and search traffic went through the roof (like 4X that of normal traffic to the Pontiac site), again I would argue good, smart product placement (read Contextual) Product Placement and Content Placement In thinking about this post tonight, I was considering the effect of TiVo and DVR, lets face it, its a game changer for the 30 second TV spot. Contextual Now I know this isnt such a new statement - but consider these clues.

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Supposedly This Samsung Spot Is the Best Smartphone Ad Ever

Hubspot

The Samsung ad, titled “Everything’s Better,” received an overall score of 715, higher than the previous best-scoring mobile phone ad -- Apple’s “FaceTime” spot from 2010, which scored a 696. The spot runs only 60 seconds, but manages to pack a lot of information into that limited space, including: 1) Screen size and resolution. This post originally appeared on the Opinion section of Inbound Hub.

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Discover the Real Value of the E Word (and How to Embrace It)

Content Marketing Institute

“ You keep using that word. For marketers, “that” word is engagement. At a recent content marketing event, one speaker used the E word 335,000 times in a 45-minute breakout session. (OK, OK, I didn’t keep count but she used the word A LOT.). But what exactly do YOU mean when you say the E word? We use the E word so often that, within a marketing context, the word has lost all meaning.

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Cultural appropriation in marketing: How to spot, avoid and learn from it

Sprout Social

For instance, words like “periodt,” “sis,” and “woke” come from African American English Vernacular (AAVE). This post Cultural appropriation in marketing: How to spot, avoid and learn from it originally appeared on Sprout Social.

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Ads Spotted on Twitter.com – Did You Notice?

readwrite

Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal – until Twitter promptly said the word “sponsored” was only appearing on the site in error. The post Ads Spotted on Twitter.com – Did You Notice? Now the “sponsored definitions” of certain Twitter “concepts” have appeared on the site again – and they sure look legit this time.

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Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things

DiscoverOrg Sales

In other words, shoot for the stars.”. Listening to calls, role-playing, teaching a principle and putting a sales rep on the spot, challenging them to hone and polish their pitch, apply principles taught immediately after learning them. Wooden ran an intense whirligig of five- to fifteen- minute drills, issuing a rapid fore stream of words all the while. The interesting part was the content of those words. In other words, it’s not enough to just do cold calling.

Words 55

The Words and Wisdom Behind Your Video: Essential Docs for New Producers

ClearVoice

Video was produced in just a few formats: the big, expensive broadcast commercial spot; or the dry, information-packed industrial/corporate video; or of course, the classically cheesy infomercial. The post The Words and Wisdom Behind Your Video: Essential Docs for New Producers appeared first on ClearVoice. What documents should every producer complete before taking their first shot?

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How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint

Hubspot

In this piece, we’ll tackle timeline tactics for familiar applications including Google Docs , Word , Excel , Google Sheets , and Powerpoint. This format offers simplicity of form and function — elements are easy to read and identify, and the “flow” of time is simple to spot.

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Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Have look atthe article and find out how to spread the word about your business by using your customers. Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. What is a CGM? This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing?

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Influencer Marketing in Customer Service

Aberdeen HCM Essentials

This, by definition, requires the service organization to meet and exceed customer needs to earn such positive word-of-mouth. Spotting Influencers (and Keeping Them Satisfied). Customer Experience Management and Contact Center Featured Articles Marketing and Sales B2b B2C customer service CX influencer influencer marketing influencer marketing in customer service positive word-of-mouth word-of-mouth

Top Branding Agencies Must Focus Client Attention Less on Words, More on Visual Impact

Bluetext

While the words matter, the attitude and meaning behind a brand is what differentiates it and sets it apart. Think about visual impact, I read a blog post recently talking about word of sight replacing word of mouth. It was spot on. Fewer words, more visual meaning is critical. Medium Title: Medium Content: The post Top Branding Agencies Must Focus Client Attention Less on Words, More on Visual Impact appeared first on Bluetext.

Three Words That Should Never Be Used With Social Media

Webbiquity SMM

Automation can be spotted a mile away and tends to really turn people off. This word implies a defined beginning and end. status=Three+Words+That+Should+Never+Be+Used+With+Social+Media+-+File_/data/app/webapp/functions.php_br_/_Line_7_br_/_Message_Too_many_connections_amp_source=shareaholic&referer=');">Tweet This! At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages.

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3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From

HG Data

Furthermore, 50 percent of all purchasing decisions are driven by word-of-mouth. I smiled, not because I’m such a fan of Flo, but because I thought the spot was really quite clever. In line with Spotify’s goal to heighten awareness among older demos, the music-streaming service leveraged Pope Francis’s groundbreaking new rock album to create the third and final spot featuring a group of nuns rocking out to Pope’s soundtrack in a church.

B2C 40

The 6 Major Buying Influencers

Sales Intelligence View

Research can come from word of mouth recommendations, it can come directly from sales reps at solution providers, or it can happen through online searches. Take, for example, a resource, such as Kred , or a sales intelligence application, such as InsideView, that allows you to view web-wide information about topics of interest or companies from a single spot. In his book , Influence: The Psychology of Persuasion , Dr. Robert B.

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Omnivores of the SERP: Eat Up More Market Share

Directive Agency

Stop aiming for the top spot on the SERP, and start targeting the entire first page. Branding Content Marketing Local SEO Mobile SEO SEO Uncategorized Word of MouthThe more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you can amass, the more prepared you will be for Google’s constantly evolving search algorithms.

SERP 40

17 ‘Word Crimes’ That Make Your Editor Cry (With a Little Fun Finger-Shaming From Weird Al)

ClearVoice

A favorite, “Word Crimes,” written against the backdrop of “Blurred Lines” by Robin Thicke, is a fun finger-shamer on the common mistakes people make when speaking and writing. Writing and copyediting tips to avoid committing a word crime: 1. A conjunction is a word like but , and , like and nor. Depend on spell check for words like inconvenient , conscientious and apostrophe. Word Crimes happen every day… …In emails and in texts.

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9 Best Grammar and Editing Tools For Content Marketers

Marketing Insider Group

You’ve got nothing to fall back on but your words, so those words have got to be perfect. If they aren’t, then you’re the one who’s going to take the flack when the general public spot the errors. Content marketing is a tough gig. There’s no need to worry, though. These nine tools are perfect […]. The post 9 Best Grammar and Editing Tools For Content Marketers appeared first on Marketing Insider Group.

Tools 151

Everything You Need to Know About Content Marketing Automation

Marketing Insider Group

Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […].

6 Creative Tips to Optimize Your Digital Audio Advertising

Digilant

Although the 30-second audio spot is common, it may not perform the best for every advertiser. Shorter spots of 10-15 seconds can be a more effective way to hold listeners’ attention. Roughly 40 words for a :15 second ad. About 85 words for a :30 second ad.

?????????SEO Copywriting Buzz: Part 2

Biznology

Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” They’re trying to magically transform a 500-word article into 2,000 words because “it’s what Google needs.” Here’s my advice: ignore the “expert” advice on word count and do your own thing (with testing, of course.). Then, check the word count of your top-positioned posts.

Buzz 131