Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. Engagement.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. EXPERIMENT, LEARN & IMPROVE – Find your sweet spot! To download the full white paper, click the button below. Allow your brand to evolve. DOWNLOAD NOW!

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. These industry hot spots exist wherever decision-makers communicate online. Content will be passed over if it isn’t useful or trusted. Identify key thought leaders and communities in your industry.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. For example, someone might go online to find a laptop that meets certain criteria and then make the purchase on the spot.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

NuSpark Consulting

AUGUST 23, 2018

First, Google’s algorithms spot the backlinks from third-party websites pointing to Company Z’s site and reckon they must be steering people to some valuable content. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. But that’s a subject for another blog post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. The same is true for articles like research reports and white papers. ” is a question they get a lot. . Convert articles and blog posts to video.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In comparison, content writing seeks to convince you that the brand behind the blog or white paper is trustworthy, so you should buy from it the next time you need their product.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

6sense

DECEMBER 8, 2021

It’ll take more than firmographic data to successfully spot the accounts in your IICP. The buyer spots an interesting white paper, . Successful deals hinge on buyers being in a sweet spot where they’re ready to buy. They’ll be very happy to accept those calls, emails, white papers, and ebooks.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling Intent Signal CAN-SPAM 62

Martech

DECEMBER 17, 2021

Wrike also said the AI will make recommendations when it spots red flags in order to help get your projects back on track. Based on things like how complex the project set-up is, or the number of overdue items, and the success of your team’s previous projects, the platform can assess the likelihood of your current project’s success.

Marketing AI 96

Marketing AI Digital Asset Management Budget Programs Work Management 96

Sword and the Script | B2B

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. I first spotted that report on MarketingProfs.

B2B 52

B2B Content Paper B2B Sales 52

Marketing Insider Group

MARCH 30, 2020

Delve into the Data to Find Your Sweet Spot for Blogging Frequency. For even more mileage on these insanely helpful types of blogs, plan to offer a more thorough treatment of the problem’s solution in a piece of gated content , such as an e-book or white paper. That’s doable – even for solo entrepreneurs.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

Trade Press Services

DECEMBER 11, 2023

Generative AI tools can be handy when coming up with synonyms or alternative ideas, making them especially helpful for creating headlines and titles for articles, blogs, white papers and other forms of content. Keep in mind that AI-generated headlines can be repetitive. Grammar, spelling and writing style. Personalized messaging.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Martech

DECEMBER 5, 2023

Secure your spot now to unlock the full potential of your email marketing campaigns. Simply initiate a chat with us at Holistic Email Marketing Exclusive Pitch Deck Chat. We have hundreds bookings * this month, showcasing the value our sessions provide. Word for word from my LinkedIn bio ** A version of this copy is on my website.

Marketing AI 107

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 107

Biznology

OCTOBER 5, 2016

Those calls to action can be information requests, question submissions, white paper downloads, etc. It’s tempting to rely on your gut instinct, which is often spot-on, but your gut is tougher to defend in budget meetings than your data. Do site visitors respond to one or more of our calls to action?

Marketing Websites 128

Marketing Websites Effectiveness Planning Lead Scoring 128

Content Standard

FEBRUARY 19, 2021

However, rather than offering illuminating insights, these biases can in fact create blind spots , pushing marketing departments to create limited content silos that prevent them from forming an interconnected content ecosystem. This ad hoc approach to content creation may lower the ceiling for your overall content marketing ROI.

Top of Funnel 123

Top of Funnel Content Lead Ranking Advertising Funnels 123

Stevens & Tate

OCTOBER 21, 2022

For example, instead of saying “click here” use a phrase like “click here for your free white paper.” Secure Your Spot Today! Limited Spots Available. Add what your website visitor gets from clicking your CTA. This almost acts as a miniature landing page. Act Quickly Limited Downloads Available.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

NetLine

MARCH 6, 2024

Here are some things to keep an eye out for that will help you pinpoint those accounts with the most potential: Active research: Intent data can be used to spot which accounts are actively researching topics pertinent to your product or service. This, too, is an opportunity.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Unbounce

DECEMBER 16, 2021

They’re the perfect spot to share your company’s story and what it’s all about. Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. Thinking of building a brand awareness page? Try these four tactics. Share your story.

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

ClearVoice

DECEMBER 5, 2022

Could potential customers spot your brand while scrolling through their favorite social media platforms? This can include hiring writers for blog posts, social media posts, white papers, etc. A mistake so many businesses make is inconsistent in their visual branding or in how often they post.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Content4Demand

SEPTEMBER 28, 2022

True, when you outsource, the agency is the one rolling up its sleeves to perform the research, the writing and the design—certainly the bulk of the work when it comes to a meaty white paper or an intricate interactive E-book. But the strategy remains firmly in your hands. More Content, More Often.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

The Point

JANUARY 8, 2013

All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign. Ironically, there’s a simple solution: craft a white paper about “intelligent queuing” and use the same benefit bullets to sell the offer: “In an insightful white paper, discover how breakthroughs.

Product 100

Product Email Marketing Cross-Selling Paper 100

SmartBug Media

FEBRUARY 20, 2020

You sit down in your favorite spot and open up your laptop. If e-books and white papers are popular resources, put a resource center link in your main navigation and feature those resources somewhere on the homepage. Picture this: It’s Saturday morning. You have a fresh cup of coffee in your hand. Give them options.

Marketing Websites 99

Marketing Websites Verticals Paper Rules 99

Scoop.it

OCTOBER 6, 2022

You should be able to spot it below the “Who to follow” section. To better your odds, you can consider including an incentive in these sign-up forms like a free resource (an ebook, white paper, calendar, or something along those lines), shipping offers, or even monetary discounts. Wrapping It Up.

Social Media 84

Social Media Media Marketing & Strategy Business 84

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. The lines are blurring between traditional ad spots and other traditional marketing materials (white papers, direct mailers, etc); and all the formats we only define as content marketing (“native content” articles, branded docu-shorts, brand blogs).

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

The ROI Guy

NOVEMBER 14, 2011

Leveraging research white papers, case studies and diagnostic assessments, sales and marketing can help increase opportunity awareness and prioritize that important IT infrastructure or business solution. The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Navigate the Channel

NOVEMBER 14, 2017

Experiment with authors and speakers with larger or smaller audiences to find your sweet spot. Your target audience will come to learn from the white papers or webinars that your influencer creates, and you will get leads and exposure from your sponsorship. However, you never know. Types of Campaigns.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Zoominfo

JULY 25, 2023

Increase Conversion Rates Of course, the more spot-on your sales and marketing messaging and offers are, the higher your chances are of moving leads through the funnel and eventually converting them.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ClearVoice

JUNE 22, 2021

Shallcross said that the problem with artificially inflated links created when you use a PBN is that “search engines are getting smarter and can spot PBNs and spammy sites. Write a white paper. Write a white paper on your industry that will get shared in your niche.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

KoMarketing Associates

APRIL 7, 2021

But there were some bright spots. White papers: 55% (compared to 60% in 2020). 2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. E-books: 57% (compared to 48% in 2020). Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Vision Edge Marketing

JANUARY 18, 2018

While we work with firms of all types in all industries around the world, for this experiment we focused on our sweet spot of mid-Market global US-based B2B companies. White papers, case studies, and educational content were offered in each email, tailored to the persona and the trigger.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Lead Liaison

JULY 21, 2016

However, if someone drops something in a shopping cart or downloads a white paper, it tells a different story. For instance, you could say that putting something in a shopping cart is worth 100 points and downloading a white paper is worth 50 points. Spend some time finding your industry’s sweet spot.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Automation Services Sales Qualified Leads 48

Lead Liaison

JULY 21, 2016

However, if someone drops something in a shopping cart or downloads a white paper, it tells a different story. For instance, you could say that putting something in a shopping cart is worth 100 points and downloading a white paper is worth 50 points. Spend some time finding your industry’s sweet spot.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Automation Services Sales Qualified Leads 48

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!).

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

SnapApp

AUGUST 10, 2017

Downloading a white paper = buying something. . . How many times have you downloaded a white paper, only to be called very shortly afterwards by a well-meaning sales rep to ask about your interest? The classic B2B playbook – write a white paper, gate it, call relentlessly – isn’t working. Blah blah blah…".

B2B Sales 48

B2B Sales B2B Marketing B2B Outreach 48

Marketing Insider Group

AUGUST 18, 2015

Users will definitely engage with long-form content on a mobile device if it will help them solve a problem on the spot. You need to think about how easy it is for them to share content, download a white paper or sign up for a newsletter. What works depends on what your audience needs – what’s your industry, subject and context?

Planning 100

Planning Content Mobile Marketing User-Generated Content 100

Webbiquity

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape. There’s much more. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

BenchmarkONE

JULY 28, 2022

Being able to judge whether your content marketing agency and the content they’re creating for your business is checking off the right boxes is critical — both in terms of meeting your goals and hitting the sweet spot with your ROI. Why Content Marketing Matters Now More Than Ever.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85