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4 Reasons Marketers Love Jay Baer

Zoominfo

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. It is expected to come out October 2 nd of this year.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. An audit, and the methodology you employ, should be able to spot the variables that were previously unclear to your company. If it can be measured, it probably should be measured.

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. It spurs the type of consumer who fears “missing out”, and can result in a flood of new sign-ups and possibly much word-of-mouth advertising.

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What is product-led growth?

Rev

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. They don’t have to seek the value out of the product because their issue is solved on the spot.

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Book Your Holiday Travel with Marketing Must-Reads

Content4Demand

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , by Jay Baer & Daniel Lemin. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest. But most marketers seem content to shrug and assume that word of mouth is beyond their control.

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What Marketers Can Learn from the Success of Netflix’s Squid Game

Outbrain

Word-of-Mouth Works, Big Time. That’s the power of word-of-mouth marketing, and Squid Game has achieved it better than any other show, probably ever. Word-of-mouth is believed to drive no less than $6 trillion in annual spending worldwide. Going Viral. There’s no avoiding it. Be Different.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. Your community knows what their friends and family like.