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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. The magic happens when you find the sweet spot between the two.

Trends 144
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5 Super Bowl LVIII takeaways for marketers

Martech

Although five other brands gained higher positive sentiment than Verizon’s spot, Verizon’s star, Beyonce led social media with the most mentions. Going viral almost instantly, this ensured anyone who hadn’t watched the game also knew of the announcement. Google Pixel, “Javier In Frame.” State Farm, “Twins Reunion.”

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. The magic happens when you find the sweet spot between the two.

Trends 78
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Why Spend Your Budget on Digital Marketing Services? The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The spot earned over 5.1 liquiddeath. ?

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24 Top YouTube influencers to check out in 2024

Sprout Social

These viewers are engaging with long-form content (hint: not 15-second ad spots). His elaborate stunts and philanthropic videos are among the platform’s most viral content. Their sketches and outlandish “trick shot” videos consistently go viral across social media, not to mention YouTube itself. subscribers don’t lie!

Youtube 105
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Super Bowl commercials and strategies to watch for

Martech

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.”