Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

InsightSquared

OCTOBER 4, 2019

ABM is great, but it’s no magic bullet and it pays to be a good digital marketer covering your blind spots. It’s more difficult, but measuring them is the key to accurate data. Here’s how to define your buying group: Define your total addressable market (TAM). Start with your limiting factors. Are you confined by geography? Technologies?

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

Digilant

AUGUST 10, 2021

Although the 30-second audio spot is common, it may not perform the best for every advertiser. Shorter spots of 10-15 seconds can be a more effective way to hold listeners’ attention. For longer campaigns, swap in new audio spots every few months and feature product releases or seasonal promotions. . Call-to-Action.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Litmus

APRIL 7, 2022

But in December 2021, that changed as Apple Mail Privacy Protection took the top spot. For some background, in January 2022, Outlook took the top spot as the most popular email client, previously occupied by Apple Mail (macOS Mail). to 57.1%)—still holding its spot as number one. Other: 0.9%. It continues to grow, from 49.4%

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

JUNE 8, 2021

Apple iPhone continues to rank as the top email client overall, further securing its spot as number one. Samsung Mail and Outlook.com swapped spots back in April and are holding on to their new positions, with Windows Live Mail following behind the two. It highlights global trends across all industries and verticals.

Mobile Marketing 129

Mobile Marketing Email Marketing Lead Scoring Lead Ranking 129

Liveintent

MARCH 14, 2022

Through the Native Curated Packages, CNET would have immediate access to vertically-aligned demand from LiveIntent’s roster of premium advertisers. Find the sweet spot between augmenting its direct-sold strategy and upholding a reader-friendly experience. Minimize operational friction.

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

illumin

OCTOBER 16, 2023

Retail ad spending is shifting and growing As stated above, retail is by and far the biggest ad spending vertical in the US, and accounts for 27.9% in 2024, continuing to grow and hold its critical spot in the ad market. of the almost $264 billion in US digital ad spending expected this year. this year and 14.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Martech

FEBRUARY 10, 2022

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. They made a big splash with a Super Bowl ad, and executed a number of short video spots that showed everyday situations where Ricola can help.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 95

Litmus

MAY 9, 2022

Something to highlight here: Desktop has now taken the third-place spot at 7.1%, which was previously occupied by mobile, now at 6.3%—a Apple iPhone (iOS Mail) continues to take the top spot for mobile, but it has been slowly declining over the past few months. This spot was previously occupied by Apple Mail (macOS Mail).

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity. It enables them to address objections, provide additional information, or even customize offers on the spot.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Litmus

SEPTEMBER 8, 2021

All ranks have remained the same since July with one exception: Apple iPad and Outlook.com have swapped spots yet again, only by a small amount, with Apple iPad at #7 and Outlook.com at #8. Apple Mail holds its spot as number one, increasing slightly from 60.4% It highlights global trends across all industries and verticals.

Email Marketing 118

Email Marketing Mobile Marketing Lead Scoring Lead Ranking 118

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Litmus

FEBRUARY 9, 2022

In December 2021, Apple Mail Privacy Protection took the top spot for reading environment, a spot historically occupied by webmail. It since has been slowly receding from the number one spot, finally landing at number two. . It highlights global trends across all industries and verticals. Webmail: 35.6%. Mobile: 10.5%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

AUGUST 11, 2022

Outlook continues to hold the top spot. It highlights global trends across all industries and verticals. Apple Mail (macOS Mail): 34.4%. Windows Live Mail: 1.2%. Apple Mail (macOS Mail) continues to see a decline, which could be attributed to MPP. Light Mode vs. Dark Mode opens. Light Mode: 74.3%. Dark Mode: 25.7%. Still curious?

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Litmus

MARCH 9, 2022

Apple takes the top spot as the most popular email client, with a share of 59.8%. Historically, webmail was the most popular open environment but that changed in December 2021 when Apple Mail Privacy Protection took the number one spot. Taking the top spot is Outlook, with a share of 53.9%, up by 3.5% Gmail: 27.4%. GMX: 0.04%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

AUGUST 6, 2021

Otherwise, all ranks have remained the same since June with one exception: Apple iPad and Outlook.com have swapped spots by a very thin margin, with Outlook.com now at #7 and Apple iPad at #8. Apple Mail increased its stronghold on the top spot by 2.5%. It highlights global trends across all industries and verticals.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

JULY 8, 2022

In May 2022 , Samsung Mail became the third most popular mobile email client, a spot previously held by Apple iPad (iPadOS Mail). It has maintained its spot, and increased from 5.9% It highlights global trends across all industries and verticals. Apple iPhone (iOS Mail): 52.3%. Google Android: 35.3%. Samsung Mail: 6.1%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Marketing Insider Group

NOVEMBER 10, 2020

Customer Renewal and Retention and Customer Insights , and the rise of Customer Experience (CX) showcases the need for customer insights and measuring the renewal/retention of customers, and the corresponding “churn”; this is especially critical in vertical markets with lots of competition and where switching costs are relatively low.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Sharpspring

AUGUST 28, 2020

If your positioning statement is such that you can find at least 10, but no more than 200 competitors, then that puts you in that sweet spot. We do this, for this – and that can be either vertical or horizontal.”. Baker on vertical positioning. Baker on making sure your positioning is on track. “If

Paid Search Agency 90

Paid Search Agency Advertising Agencies Ad Agencies Verticals 90

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. 5 Ways Technographics Improve Sales Prospecting.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Lead Forensics

MARCH 5, 2024

Review your usage to try and spot every opportunity you can for optimizing your activity. Try sorting your list by industry and then by job title – or any other vertical you use to change your script. When did you last take a critical look at what you’re doing and how you’re doing it?

B2B Sales 52

B2B Sales Top of Funnel Product B2B 52

Anyword

MAY 16, 2022

Here, we dive into different content verticals and which CTAs are the top performers for those areas based on the average CTR of ads. Here, we see again that “Shop Today” takes the top spot for the best CTA based on average CTR. Different types of content perform better with different types of call-to-actions. Entertainment Content.

Copywriting 98

Copywriting Landing Pages Urgency Marketing CTR 98

Litmus

JUNE 10, 2022

Samsung Mail is new to the top three, a spot previously occupied by Apple iPad (iPadOS Mail). It highlights global trends across all industries and verticals. Apple iPhone (iOS Mail) continues to take the lead as the most popular mobile environment at 53.4%. Google Android is the second most popular at 34.7%, increasing from 30.3%

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Outreach

MAY 7, 2019

If it’s separated by vertical, then it’s easiest to give them a sequence to focus on by vertical. If you have one strong use case, stick to your sweet spot as your main prospecting sequence. It’s also important to put yourself in the SDRs’ shoes and think about how their team is structured.

Spending 97

Spending Verticals Outreach Work Management 97

Hinge Marketing

NOVEMBER 11, 2020

To put the findings in perspective, we compare key consulting firm results to other professional services verticals such as Accounting & Financial Services and Technology & Software. Recognize that you probably have dangerous blind spots when it comes to understanding your buyers. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Televerde

APRIL 20, 2021

Using what you know about your current weak spots and customer expectations, start building your ideal journey for each segment. For example, customers who fall under specific verticals or use certain product features would see a personalized resource center that displays the most relevant content to them. Features they use.

Marketing AI 59

Marketing AI Webinar Metrics Marketing & Strategy Touchpoints 59

Madison Logic

SEPTEMBER 29, 2020

NEW YORK, September 29, 2020 (Newswire.com) – Madison Logic , a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O’Regan on B2B Marketing’s list of Top ABM (account-based marketing) Opinion Leaders.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Salesforce Marketing Cloud

OCTOBER 4, 2022

How many times have you seen a chart with the labels rotated vertically? If you want to see more of my tips, tricks and thoughts on data literacy, follow me on Twitter or join my Sweet Spot newsletter. Tip #2 – Avoid distractions (aka, “don’t make me tilt my head!”). Get smarter about data.

Verticals 98

Verticals Efficiency Tips Intent 98

SmartBug Media

FEBRUARY 20, 2020

You sit down in your favorite spot and open up your laptop. You don’t want a large vertical nav bar covering up your content. Picture this: It’s Saturday morning. You have a fresh cup of coffee in your hand. What do you think about when you arrive at that first website? Is it finding the main feature story of the day?

Marketing Websites 99

Marketing Websites Verticals Paper Rules 99

ClearVoice

MARCH 26, 2021

AT&T purchased and advertised on that spot in 1994. A skyscraper ad is a vertical display ad that runs on either side of a web page. You’ve just entered the world of display advertising. The world’s first display ad consisted of a small rectangle on HotWired.com. About 44 percent of the people who saw it actually clicked on it.

Display 72

Display Paid Search Agency Ads Adsense 72

B2B Marketing Directions

MARCH 26, 2023

The lack of accurate account profitability information creates a dangerous blind spot. This absence of customer profitability information results in an account selection/prioritization process with a major blind spot. The vertical axis represents customer profitability.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Allocation Marketing Management 52

Litmus

APRIL 5, 2021

Mail takes the next spot with 11.6% Apple Mail overtakes Outlook for the top spot when it comes to desktop clients with nearly 58% overall (and trending to keep gaining email desktop client market share). It highlights global trends across all industries and verticals. Source: Litmus Email Analytics. Q1 2020: 72.2%. Outlook.com.

Email Marketing 78

Email Marketing Lead Ranking Mobile Marketing Bandwidth 78

nDash

JANUARY 17, 2023

While there are independent financial publications that offer financial content, there’s no reason why they have to be in the top spot on Google. About the author: Laura Leavitt is a freelance writer specializing in green energy, personal finance, marketing, and lifestyle verticals. Why Create an Educational Financial Blog?

Paid Search Agency 52

Paid Search Agency Companies Lead Scoring Lead Ranking 52

RebelMouse

FEBRUARY 2, 2022

To make this as aesthetically appealing as possible, we recommend vertically centering the smaller ads in the placeholder spot. Then, when the ad loads, it fills in the placeholder space, assuring that no CLS occurs.

Ads 52

Ads Banner Ads Banners Verticals 52

ClickZ

JANUARY 2, 2021

We spotted how 2020 has been for the industry titans and what 2021 holds. Gaming stands tall as a sweet spot for investments, acquisition, and growth as Microsoft strengthened its COVID-19-resilient gaming business with an investment in ZeniMax Media. Digital titans. billion in global revenues. billion in revenue and US $7.8

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97