Unbounce

OCTOBER 22, 2020

But Patrick Campbell, CEO of Profitwell , says that in order for your discount to hit the sweet spot it needs to be framed so customers can visualize how much cash they’re actually saving. Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. To ensure that your content can remain a valuable piece of your library, use data in callouts, visuals and other modular components that can be easily spotted and updated. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

JUNE 7, 2019

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Lauren’s workshop is exclusive to Litmus Live Boston , so get your tickets soon to secure your spot on October 9th. Level: For Everyone.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Onalytica B2B

FEBRUARY 17, 2016

The talent development potential of IoT gathered data is massive, providing unprecedented opportunities to spot skill blind spots and to provide actionable information about how to close these gaps. ” Kirk Borne – Principal Data Scientist at Booz Allen. “In the beginning, the Internet was a thing. #IoT

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Convince & Convert

JULY 28, 2010

Taxi Mike became more useful, memorable, and more credible due to his endorsement of local hot spots. I'm betting the featured hot spots reciprocate the recommendation in turn. Taxi Mike became more useful, memorable, and more credible due to his endorsement of local hot spots. Sarah Barnes Spot on.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convert

NOVEMBER 17, 2021

If you can get yourself into the right frame of mind, then success will come much easier than if you try without first understanding where your blind spots might be. The outcome was a relative +53% increase in leads (±28, p-val 0.0002). This is my first experiment that got me hooked.

VALS 52

VALS Aggregators Validation Sample 52

Content Marketing Institute

MARCH 29, 2018

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. From the content pro’s point of view, though, it takes a lot to hit this context sweet spot. Wanna build a bot? intelcontent Click To Tweet.

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107