Remove spot trade
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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. First launched by The Trade Desk, UID 2.0 is now its own entity and governed independently from The Trade Desk.

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How Canva is approaching B2B customers with AI-powered tools

Martech

This 15-second spot shows how effects can easily be added to an image with a text prompt and then converted to a social post. And this spot shows how Background Remover is used for video production. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot.

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Seven Ways to Amplify Your Thought Leadership with Professional Awards

Trade Press Services Newsletter

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Congratulations—you just received an award! We can help!

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Decipher the Ecosystem Map to Unlock Growth Possibilities | What’s Your Edge?

Vision Edge Marketing

For example, direct competitors in one group, indirect competitors in another, types of decision makers in one group of customers and types of recommenders in another, types of channel partners, trade show association in one group of connectors and analysts in another, and so on. Spot Opportunities. Stick with the jigsaw strategy.

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Spying on the Competition: Three Simple Ways to Gain an Advantage

Trade Press Services Newsletter

It’s also how you can spot your competitors’ shortcomings and turn them into your successes. The post Spying on the Competition: Three Simple Ways to Gain an Advantage appeared first on Trade Press Services. Want to chat about how a competitive analysis can transform your marketing efforts?

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Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!