How smart brands score big in Super Bowl ads
SmartBrief - Marketing
FEBRUARY 6, 2024
A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game. Nielsen’s Tina Wilson suggests focusing Super Bowl spots that complement regular, ongoing ad placements and running ads before, during and after the game The marketing was so good that it garnered $12.1
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