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How smart brands score big in Super Bowl ads

SmartBrief - Marketing

A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game. Nielsen’s Tina Wilson suggests focusing Super Bowl spots that complement regular, ongoing ad placements and running ads before, during and after the game The marketing was so good that it garnered $12.1

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Campaign Attribution Best Practices

Full Circle Insights

Campaign Attribution Best Practices Webinar: Attributing value to each touchpoint in the buyer’s journey. Save your spot today!

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

The key idea here is to ensure branding consistency between your event marketing elements and the brand elements on your website, social media, and other customer touchpoints. This will add a sense of urgency to your event and get people to act now, or risk losing their spot. Stand Together for a Worthy Cause.

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‘An experience renaissance’ and how customer journey analytics tools fit in

Martech

To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

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Marketing Attribution Models: How to Avoid Blind Spots with Social Engagement Data

Oktopost

The discussions around the “perfect attribution model” for your marketing activities – typically focus on touchpoints: “Should I credit the most recent touch point?” Marketing attribution models help you understand which content, campaigns, and channels influenced buyers to convert or engage in a desired behavior.

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Navigating the New Era of Email: Insights on Innovations for Marketers

Litmus

The key to success lies in making every send count , a challenge that demands awareness and proactive solutions to costly blind spots within your email program: Emails devoid of specific value for their intended recipients inevitably fall flat. The good news? You’re not alone on this journey.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Add an element of scarcity (only 3 spots left!) Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. It takes an average of 8 touchpoints with a potential lead before a sale is made. Craft your email subject lines to allude to the fact that you have something they are missing.