Is the end of television advertising near? Maybe, maybe not
MARCH 19, 2014
When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. But viewing patterns are changing quickly, even as old media companies cling to the 30-second spot. So is television advertising over? What was the most memorable moment of this year’s Oscars? Lupito Nyong’o''s amazing, A+ speech? The pizza delivery?