How to Build a Paid Media Strategy in a Down Economy
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JANUARY 18, 2023
We’d say two other hats are necessary when the economy is in a tough spot: investor and scientist. For decades, creating content based on a lead’s spot in the funnel was the norm. Typical metrics to look at here are blended cpSQO and SQO created. This could manifest as customer events, direct mail or LinkedIn Conversation ads.
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