How to Spot a Tactical Marketer

Marketing Insider Group

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The post How to Spot a Tactical Marketer appeared first on Marketing Insider Group.

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Finding the brand positioning sweet spot

The B2B Research Blog

So how do you find the positioning sweet spot? The post Finding the brand positioning sweet spot appeared first on Circle Research - B2B market research company Managing a B2B brand isn’t easy.

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The Secret to Hitting the Creative Sweet Spot

Content Marketing Institute

The upward slope is what I call “the sweet spot” of the creative curve. HANDPICKED RELATED CONTENT: Finding Your Sweet Spot – An Extreme Content Focus [Exercise]. The post The Secret to Hitting the Creative Sweet Spot appeared first on Content Marketing Institute.

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3 Surprising Spots for Blog Inspiration

BOP Design

In this blog post, we are going to share 3 surprising spots where you and your team can find inspiration for your next blog topic or even for an entire editorial calendar for your B2B website. The post 3 Surprising Spots for Blog Inspiration appeared first on Bop Design.

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Data Security: Spotting a scam before disaster

Biznology

While no data security will ever be 100% hacker-proof, there are ways to spot a scam before disaster strikes. The post Data Security: Spotting a scam before disaster appeared first on Biznology. Data is everywhere, and as long as it’s out there, hackers will try to get it.

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How to Spot a Tactical Marketer

ANNUITAS

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement.

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B2B Reads: Hitting the Creative Sweet Spot and DIY B2B Marketing

Heinz Marketing

The Secret to Hitting the Creative Sweet Spot. Anyone can be creative, you just have to find your own creative sweet spot. The post B2B Reads: Hitting the Creative Sweet Spot and DIY B2B Marketing appeared first on Heinz Marketing. B2B Reads Sales creative sweet spot creativity DIY B2B Email execution good ideas ideas Sales and Marketing Alignment sales podcasts vacation

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. Pick Your Spots and Focus. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews.

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Hitting the Nurture Campaign Sweet Spot

Reachforce

In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a

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Hitting the Nurture Campaign Sweet Spot

Reachforce

What are your “Sweet Spots”? In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month.

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7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects.

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Bop Design Secures a Spot as a Top Agency in San Diego

BOP Design

The post Bop Design Secures a Spot as a Top Agency in San Diego appeared first on Bop Design. Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego!

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two?

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers.

Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Modern B2B Marketing

This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot. What type of client is the “right fit” for your business?

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Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

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Spot the spammer

BaseOne

I'm sure they have some very sophisticated algorithms for identifying unacceptable behaviour but, without these facts to hand, I thought I would offer my 5 suggestions to help you spot the spammers in your Twitter stream: Tags: Beyond Communications Interactive Twitter socialmedia spam

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15 Common Logical Fallacies and How to Spot Them

Hubspot

Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected.

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The 5 Best New Hot Spots Near Dreamforce

Modern Marketing

This time around, we decided to check out some of the new hot spots in the area. Located in an old parking lot, this new spot features different vendors every day – from Chinese to Waffles, from tacos to falafel.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The problem is, you only see how people respond to your content and your [.]. Demand Generation B2B marketing lead management lead nurturing lead scoring marketing automation

3 Ways to Spot a Liar In an Interview (And What to Do About It)

Hubspot

So how can they spot and liar? To spot a liar in an interview, Lauby suggests paying attention to three key factors: How to Spot a Liar in an Interview.

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Find Your Sweet Spot in B2B Social Media

LEADership

The post Find Your Sweet Spot in B2B Social Media appeared first on LEADership. I’ve been accused of being cynical about social media and its effectiveness for B2B sales. Agreed; I stand guilty as charged.

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How to Spot a Lead on Twitter [Flowchart]

Hubspot

While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

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Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

Content Standard

But recent studies of brain activity seem to indicate that our brains can spot a winning idea better than we can. The post Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

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Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom

Fathom

The post Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom appeared first on Fathom. Lynn Eastep is bringing her award-winning combination of Fortune 500 brand-side and agency experience to Fathom.

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Supposedly This Samsung Spot Is the Best Smartphone Ad Ever

Hubspot

The Samsung ad, titled “Everything’s Better,” received an overall score of 715, higher than the previous best-scoring mobile phone ad -- Apple’s “FaceTime” spot from 2010, which scored a 696.

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Convert articles and blog posts to video

Biznology

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone.

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How to Spot a Clueless Marketer

Hubspot

The next time you’re chatting with another marketer -- or yourself :) -- ask this question: How do you measure your marketing success? If you hear an answer along the following lines, watch out: “We’re just trying to produce a lot of content.”

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Use Social Media to spot issues before they hit the Contact Center!

Buzz Marketing for Technology

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media.

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How Trump’s brand positioned itself for victory

Biznology

In branding, those extreme emotional desires are called the preverbal “sweet spot.”. Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country.

What can Donald Trump teach us about market research?

Biznology

We might not have the accurate answer every time that we all want, but we might at least eliminate some blind spots. It’s the blind spots that led to polls universally predicting the first woman president in the US, not the first president without political and military experience.

A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Marsden Marketing

Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right. B2B Marketing Reporting & Analytics Vlog

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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

Alright, so you know how to spot a good and bad email list. Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years.

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Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

HOT SPOT: While marketers are always talking about finding the right balance of art and science, we think you might find it here at TCHO Chocolate Factory (the daily public tours at 10:30 a.m.

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Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. What is a CGM? Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing?

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Watch John Oliver Deliver a Spot-On Roast of the Tech Industry [Video]

Hubspot

"It is, once again, an honor to be in a room with such an illustrious group of high-functioning nerds.". That''s how comedian and former Daily Show correspondent John Oliver kicked off The Crunchies , the annual awards show hosted by TechCrunch, GigaOm, and VentureBeat.

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The B2B Marketer's Blind Spot and Other Marketing Stories of the Week

Hubspot

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. Oh man, how good does that egg look? It got me thinking. you know what would make this Sunday round-up better? If I could somehow make this a Sunday marketing brunch. Got your two eggs sunny side up?

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The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

Experience Marketing Insights

CES insights for eventprofs beyond just technology

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012. Successful sales and marketing groups will recognize the spending bright spot, putting in place the content marketing and sales enablement strategies to help facilitate SMB IT to address the challenges of modestly increasing budgets in tough times.

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