New Ad Spots Media Buying Tool

Bionic

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow. Automatic Ad Spots Distribution.

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Finding the brand positioning sweet spot

Savanta

So how do you find the positioning sweet spot? The post Finding the brand positioning sweet spot appeared first on Circle Research - B2B market research company Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term.

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How to Spot a Tactical Marketer

Marketing Insider Group

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The post How to Spot a Tactical Marketer appeared first on Marketing Insider Group. Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it […].

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3 Top Trend Spotting Tips From A Data Journalist

BuzzSumo

Content Marketing

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Sweet Spot is at the Intersection of Pain and Passion

Measure Up Marketing

We tend to agree with Tim Ellis, CMO of the NFL , that the sweet spot is to match positioning at the intersection of pain and passion points. The intersection between the pain points, the passion points, and your solution is the sweet spot for your positioning statement.

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How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot

Marketing Insider Group

The post How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot appeared first on Marketing Insider Group. The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also. This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric […].

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Data Security: Spotting a scam before disaster

Biznology

While no data security will ever be 100% hacker-proof, there are ways to spot a scam before disaster strikes. The post Data Security: Spotting a scam before disaster appeared first on Biznology. Data is everywhere, and as long as it’s out there, hackers will try to get it. If your company falls victim to a data breach, no matter how large or small, you lose money and customer trust. Data shows the average consolidated total cost of a data breach grew from $3.8

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How to Fix Your Blind Spot in Analytics

Convert

These legislations make your analytics less accurate and there is a certain blind spot in which you don’t collect any data about your visitors. How big this blind spot is depends on a few factors: First, the services you use to collect your data. Measure your blind spot.

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How Insights Into The B2B Lifecycle Can Prevent A Blind Spot In 2020

Tony Zambito

Preventing A Blind Spot. Not doing so will leave B2B entities with a significant blind spot in their knowledge of buyers and customers. The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.

How to Spot SEO Myths: 20 Common SEO Myths, Debunked via @HelenPollitt1

Search Engine Journal

The post How to Spot SEO Myths: 20 Common SEO Myths, Debunked via @HelenPollitt1 appeared first on Search Engine Journal. Here are 20 SEO myths that have been debunked over and over again, but still persist no matter how hard SEO experts try.

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How to Spot SEO Myths: 20 Common SEO Myths, Debunked via @HelenPollitt1

Search Engine Journal

The post How to Spot SEO Myths: 20 Common SEO Myths, Debunked via @HelenPollitt1 appeared first on Search Engine Journal. Here are 20 SEO myths that have been debunked over and over again, but still persist no matter how hard SEO experts try.

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The 5 Best New Hot Spots Near Dreamforce

Oracle

This time around, we decided to check out some of the new hot spots in the area. Located in an old parking lot, this new spot features different vendors every day – from Chinese to Waffles, from tacos to falafel. The 5 Best New Hot Spots Near Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this During Dreamforce you can find just about anything – food, entertainment, even a premium latte.

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3 Surprising Spots for Blog Inspiration

BOP Design

In this blog post, we are going to share 3 surprising spots where you and your team can find inspiration for your next blog topic or even for an entire editorial calendar for your B2B website. The post 3 Surprising Spots for Blog Inspiration appeared first on Bop Design. It’s not surprising that many B2B marketing professionals have a tough time coming up with interesting ideas for content pieces and blog posts.

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G2 Reveals Best Software Companies 2020: Brandfolder Earns Spot on List

Brandfolder

__G2, the largest software marketplace and review platform, announces the 2020 winners of its annual Best Software Awards. Brandfolder, a software company providing digital asset management solutions, placed #41 on

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What Is a Hero Image (or Hero Spot)?

ClearVoice

A hero image is a large and eye-catching graphic, prominently placed at the top of a website (the hero spot) or other designed page. Essentially, you get a certain number of hero images to rotate into that hero spot, typically transitioning every few seconds. What is a hero image?

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How to Spot a Tactical Marketer

ANNUITAS

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue.

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What are fake influencers and how can you spot them?

Sprout Social

So if you want to avoid being a victim of influencer fraud, you need to learn how to spot fake influencers. You’ll learn all about the risks involved in working with fake influencers and how to spot influencer fraud before it even happens. Before you can learn how to spot fake influencers, you first need to have a clear idea of exactly who they are. This will help you spot the characteristics that differentiate them from real influencers. How to spot fake influencers.

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How to Spot When Advertising Is Led by a Quadropoly

Marketo

Any organization eyeing a spot among the ranks of the quadropoly will need to mature its capabilities across the board. The type of new technology discussed above, IoT, mobile, voice, and social media platforms like Snapchat, might not be ready to swoop in and claim the fourth spot yet, but they do all have something powerful in common. The post How to Spot When Advertising Is Led by a Quadropoly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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The Secret to Hitting the Creative Sweet Spot

Content Marketing Institute

The upward slope is what I call “the sweet spot” of the creative curve. HANDPICKED RELATED CONTENT: Finding Your Sweet Spot – An Extreme Content Focus [Exercise]. The post The Secret to Hitting the Creative Sweet Spot appeared first on Content Marketing Institute. This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie.

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5 Spot-on 2017 Social Media Predictions

Televerde

The post 5 Spot-on 2017 Social Media Predictions appeared first on Televerde. This Saturday marks the ninth anniversary of Social Media Day, a day to recognize the impact of social media on global communications. Social media has changed how we communicate in every facet of society from entertainment to politics and education to business. Posts from celebrities, political figures and influencers are dominating newsfeeds on a daily basis.

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two? In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.

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Your Spot in B2B’s Data-driven Future and the True Influence Summit

TrueInfluence

Share The post Your Spot in B2B’s Data-driven Future and the True Influence Summit appeared first on True Influence. Learn how data helps B2B brands pivot and adapt to ride out disruption. Data has already proven its value in B2B over last year’s rush to digital.

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How to Spot and Remove Bad Leads Before They Drag You Down

Televerde

A CRM is especially useful for spotting and removing bad leads because it syncs all your data into one convenient location. Plus, machine learning allows AI lead scoring tools to improve over time, so they get better at spotting bad leads the longer you use them.

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“No Time Like The Future”

Biznology

Don’t Get Blindsided by Your Blind Spots. “By shrinking their leaders’ blind spots , companies will increase their ability to thrive in an uncertain, interdependent world.” WeWork cofounder Miguel McKelvey: blind spots in leadership.

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4 Ways to Avoid Mid-funnel Blind Spots

Martech Advisor

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Have you started to notice blind spots in your sales funnel? One of the biggest causes of sales funnel blind spots is lack of understanding. A very common cause for mid-funnel blind spots is disconnect between marketing and sales teams. So, what can be done to plug these blind spots?

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VODAFONE, VOLKSWAGEN Y BANKIA LIDERAN LOS SPOTS QUE MAYOR ATENCIÓN HAN RECIBIDO DURANTE LA PANDEMIA

AcuityAds

The post VODAFONE, VOLKSWAGEN Y BANKIA LIDERAN LOS SPOTS QUE MAYOR ATENCIÓN HAN RECIBIDO DURANTE LA PANDEMIA appeared first on AcuityAds Inc.

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B2B Reads: Hitting the Creative Sweet Spot and DIY B2B Marketing

Heinz Marketing

The Secret to Hitting the Creative Sweet Spot. Anyone can be creative, you just have to find your own creative sweet spot. The post B2B Reads: Hitting the Creative Sweet Spot and DIY B2B Marketing appeared first on Heinz Marketing. B2B Reads Sales creative sweet spot creativity DIY B2B Email execution good ideas ideas Sales and Marketing Alignment sales podcasts vacation

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Why Your Business Should Use Predictive Trend Spotting

Brandwatch CX

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How to Spot Deepfakes and Fake News: Tips and Detection Tools

ClearVoice

Here are tips on how to spot deepfakes and fake news. How to spot deepfakes. The big question is: How do you spot a deepfake when many of the foremost experts in the field admittedly have a hard time doing it? How to spot fake news. What is a deepfake?

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Dark Social Media Marketing is Growing—Here’s How to Target and Measure Your Blind Spots

Content Standard

The post Dark Social Media Marketing is Growing—Here’s How to Target and Measure Your Blind Spots appeared first on The Content Standard by Skyword. Social media engagement isn’t all likes, shares, and retweets. A lot of what takes place on social networks happens outside of the public eye. From Facebook Messenger, to Twitter DMs, to private stories on Snapchat, dark social activities now comprise a surprising role in the overall social media landscape.

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Ecommerce Trends Spotted Before, During and Post Lockdown: The Seven Stages of The Coronavirus Pandemic [Part 2]

Convert

If you read the first part of my analysis that went live yesterday, you now know that you need to reassess your product & marketing strategy to survive this crisis.

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Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores

AcuityAds

The post Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores appeared first on AcuityAds Inc.

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#1 for Customer Satisfaction! Brandfolder Holds on to Top Spot

Brandfolder

We’ve held this spot for the We’re thrilled to announce that Brandfolder maintained highest marks for customer satisfaction in [G2 Crowd’s Spring 2017 ranking of digital asset management]([link] (DAM) software.

Ecommerce Trends Spotted Before, During and Post Lockdown: The Seven Stages of The Coronavirus Pandemic [Part 1]

Convert

I’ve been in lockdown since last Saturday, March 14th, in Spain. The first day was self-isolation, but on Sunday the government restricted people from leaving their homes.

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift.

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