Savanta

JUNE 30, 2014

So how do you find the positioning sweet spot? The post Finding the brand positioning sweet spot appeared first on Circle Research - B2B market research company Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term.

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Spot Positioning Brand Branding 220

Marketing Insider Group

FEBRUARY 27, 2016

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The post How to Spot a Tactical Marketer appeared first on Marketing Insider Group. Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it […].

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Spot Tactics Blasts Guidelines 144

BuzzSumo

JANUARY 18, 2021

Content Marketing

Spot 70

Spot Trends Tips Content Marketing 70

Measure Up Marketing

JUNE 16, 2020

We tend to agree with Tim Ellis, CMO of the NFL , that the sweet spot is to match positioning at the intersection of pain and passion points. The intersection between the pain points, the passion points, and your solution is the sweet spot for your positioning statement.

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Spot Effective Effectiveness Positioning 187

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Companies

Cintell

FEBRUARY 6, 2019

WEBINAR. B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond

Spot 124

Spot B2C Customer B2B 124

Convert

SEPTEMBER 4, 2020

These legislations make your analytics less accurate and there is a certain blind spot in which you don’t collect any data about your visitors. How big this blind spot is depends on a few factors: First, the services you use to collect your data. Measure your blind spot.

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Spot Banner Privacy Analytics 63

Biznology

SEPTEMBER 30, 2016

While no data security will ever be 100% hacker-proof, there are ways to spot a scam before disaster strikes. The post Data Security: Spotting a scam before disaster appeared first on Biznology. Data is everywhere, and as long as it’s out there, hackers will try to get it. If your company falls victim to a data breach, no matter how large or small, you lose money and customer trust. Data shows the average consolidated total cost of a data breach grew from $3.8

Spot 106

Spot Phishing URL Spam 106

Search Engine Journal

MARCH 21, 2021

The post How to Spot SEO Myths: 20 Common SEO Myths, Debunked via @HelenPollitt1 appeared first on Search Engine Journal. Here are 20 SEO myths that have been debunked over and over again, but still persist no matter how hard SEO experts try.

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Spot Search Engine SEO Search 77

Search Engine Journal

MARCH 21, 2021

The post How to Spot SEO Myths: 20 Common SEO Myths, Debunked via @HelenPollitt1 appeared first on Search Engine Journal. Here are 20 SEO myths that have been debunked over and over again, but still persist no matter how hard SEO experts try.

Spot 77

Spot Search Engine SEO Search 77

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.

Lead Gen

Tony Zambito

OCTOBER 1, 2018

Preventing A Blind Spot. Not doing so will leave B2B entities with a significant blind spot in their knowledge of buyers and customers. The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations. With data and technology as drivers, the time at which insights can serve as relevant is shrinking also.

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Spot Buyer Personas Persona Urgency 138

Moz

JULY 20, 2020

The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. These are topics that are in your sweet spot and hot right now.

Spot 81

Spot Keyword FAQ Domain 81

Moz

JULY 20, 2020

The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. These are topics that are in your sweet spot and hot right now.

Spot 81

Spot Keyword FAQ Domain 81

ClearVoice

FEBRUARY 12, 2021

A hero image is a large and eye-catching graphic, prominently placed at the top of a website (the hero spot) or other designed page. Essentially, you get a certain number of hero images to rotate into that hero spot, typically transitioning every few seconds. What is a hero image?

Spot 52

Spot Banner Storytelling Trigger 52

Oracle

SEPTEMBER 10, 2012

This time around, we decided to check out some of the new hot spots in the area. Located in an old parking lot, this new spot features different vendors every day – from Chinese to Waffles, from tacos to falafel. The 5 Best New Hot Spots Near Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this During Dreamforce you can find just about anything – food, entertainment, even a premium latte.

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Spot Best Eloqua Vendor 173

Brandfolder

APRIL 15, 2020

__G2, the largest software marketplace and review platform, announces the 2020 winners of its annual Best Software Awards. Brandfolder, a software company providing digital asset management solutions, placed #41 on

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Spot List Software Review 94

Moz

FEBRUARY 23, 2020

On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position.

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Spot CTR SERP Keyword 80

Content Marketing Institute

JULY 4, 2018

The upward slope is what I call “the sweet spot” of the creative curve. HANDPICKED RELATED CONTENT: Finding Your Sweet Spot – An Extreme Content Focus [Exercise]. The post The Secret to Hitting the Creative Sweet Spot appeared first on Content Marketing Institute. This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie.

Spot 80

Spot Creative Frequency Search Engine 80

BOP Design

JUNE 5, 2018

In this blog post, we are going to share 3 surprising spots where you and your team can find inspiration for your next blog topic or even for an entire editorial calendar for your B2B website. The post 3 Surprising Spots for Blog Inspiration appeared first on Bop Design. It’s not surprising that many B2B marketing professionals have a tough time coming up with interesting ideas for content pieces and blog posts.

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Spot Question Opinions Vendor 56

TrueInfluence

JANUARY 16, 2021

Share The post Your Spot in B2B’s Data-driven Future and the True Influence Summit appeared first on True Influence. Learn how data helps B2B brands pivot and adapt to ride out disruption. Data has already proven its value in B2B over last year’s rush to digital.

Spot 56

Spot Portal Case Study Forrester 56

Sprout Social

JULY 23, 2019

So if you want to avoid being a victim of influencer fraud, you need to learn how to spot fake influencers. You’ll learn all about the risks involved in working with fake influencers and how to spot influencer fraud before it even happens. Before you can learn how to spot fake influencers, you first need to have a clear idea of exactly who they are. This will help you spot the characteristics that differentiate them from real influencers. How to spot fake influencers.

Spot 87

Spot Viral Differentiation Rate 87

Biznology

DECEMBER 11, 2020

Don’t Get Blindsided by Your Blind Spots. “By shrinking their leaders’ blind spots , companies will increase their ability to thrive in an uncertain, interdependent world.” WeWork cofounder Miguel McKelvey: blind spots in leadership.

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Spot Storytelling Consulting Writing 113

Televerde

DECEMBER 7, 2020

A CRM is especially useful for spotting and removing bad leads because it syncs all your data into one convenient location. Plus, machine learning allows AI lead scoring tools to improve over time, so they get better at spotting bad leads the longer you use them.

Spot 56

Spot Lead Scoring Gartner Intent 56

ANNUITAS

JANUARY 21, 2016

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue.

Spot 109

Spot Tactics Buyer Personas Blasts 109

Marketo

DECEMBER 12, 2018

Any organization eyeing a spot among the ranks of the quadropoly will need to mature its capabilities across the board. The type of new technology discussed above, IoT, mobile, voice, and social media platforms like Snapchat, might not be ready to swoop in and claim the fourth spot yet, but they do all have something powerful in common. The post How to Spot When Advertising Is Led by a Quadropoly appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Spot Amazon Advertisement Advertising 95

Televerde

JUNE 28, 2018

The post 5 Spot-on 2017 Social Media Predictions appeared first on Televerde. This Saturday marks the ninth anniversary of Social Media Day, a day to recognize the impact of social media on global communications. Social media has changed how we communicate in every facet of society from entertainment to politics and education to business. Posts from celebrities, political figures and influencers are dominating newsfeeds on a daily basis.

Spot 50

Spot Social Media Privacy Forecast 50

Martech Advisor

OCTOBER 2, 2019

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Have you started to notice blind spots in your sales funnel? One of the biggest causes of sales funnel blind spots is lack of understanding. A very common cause for mid-funnel blind spots is disconnect between marketing and sales teams. So, what can be done to plug these blind spots?

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Spot Funnel Dwell Purchase 51

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two? In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.

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Spot Business Blogging Ning Wikipedia 164

AcuityAds

JULY 21, 2020

The post VODAFONE, VOLKSWAGEN Y BANKIA LIDERAN LOS SPOTS QUE MAYOR ATENCIÓN HAN RECIBIDO DURANTE LA PANDEMIA appeared first on AcuityAds Inc.

Spot 52

Spot View Ads Video 52

Heinz Marketing

JULY 7, 2018

The Secret to Hitting the Creative Sweet Spot. Anyone can be creative, you just have to find your own creative sweet spot. The post B2B Reads: Hitting the Creative Sweet Spot and DIY B2B Marketing appeared first on Heinz Marketing. B2B Reads Sales creative sweet spot creativity DIY B2B Email execution good ideas ideas Sales and Marketing Alignment sales podcasts vacation

Spot 48

Spot Creative Tips B2B 48

AcuityAds

JANUARY 15, 2021

The post Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores appeared first on AcuityAds Inc.

Spot 52

Spot Ecommerce View Ads 52

GreenRope

JANUARY 7, 2015

Finding Your Blind Spot. I have many blind spots. My biggest blind spot is design. The agency filled our blind spot with a vision of where we should go. Fairway Technologies was able to identify our blind spot and fill it with a vision for GreenRope—one I could not have found on my own. We had a collective blind spot. I encourage you to take some time to think about what your blind spots are.

Spot 40

Spot Agency Class Design 40

GreenRope

JANUARY 7, 2015

Finding Your Blind Spot. I have many blind spots. My biggest blind spot is design. The agency filled our blind spot with a vision of where we should go. Fairway Technologies was able to identify our blind spot and fill it with a vision for GreenRope—one I could not have found on my own. We had a collective blind spot. I encourage you to take some time to think about what your blind spots are.

Spot 40

Spot Agency Class Design 40

GreenRope

JANUARY 7, 2015

Finding Your Blind Spot. I have many blind spots. My biggest blind spot is design. The agency filled our blind spot with a vision of where we should go. Fairway Technologies was able to identify our blind spot and fill it with a vision for GreenRope—one I could not have found on my own. We had a collective blind spot. I encourage you to take some time to think about what your blind spots are.

Spot 40

Spot Agency Class Design 40

GreenRope

JANUARY 7, 2015

Finding Your Blind Spot. I have many blind spots. My biggest blind spot is design. The agency filled our blind spot with a vision of where we should go. Fairway Technologies was able to identify our blind spot and fill it with a vision for GreenRope—one I could not have found on my own. We had a collective blind spot. I encourage you to take some time to think about what your blind spots are.

Spot 40

Spot Agency Class Design 40

GreenRope

JANUARY 7, 2015

Finding Your Blind Spot. I have many blind spots. My biggest blind spot is design. The agency filled our blind spot with a vision of where we should go. Fairway Technologies was able to identify our blind spot and fill it with a vision for GreenRope—one I could not have found on my own. We had a collective blind spot. I encourage you to take some time to think about what your blind spots are.

Spot 40

Spot Agency Class Design 40