How to Spot a Tactical Marketer

Marketing Insider Group

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The post How to Spot a Tactical Marketer appeared first on Marketing Insider Group.

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Finding the brand positioning sweet spot

The B2B Research Blog

So how do you find the positioning sweet spot? The post Finding the brand positioning sweet spot appeared first on Circle Research - B2B market research company Managing a B2B brand isn’t easy.

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Data Security: Spotting a scam before disaster


While no data security will ever be 100% hacker-proof, there are ways to spot a scam before disaster strikes. The post Data Security: Spotting a scam before disaster appeared first on Biznology. Data is everywhere, and as long as it’s out there, hackers will try to get it.

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7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects.

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How to Spot a Lead on Twitter [Flowchart]


While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

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Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

Content Standard

But recent studies of brain activity seem to indicate that our brains can spot a winning idea better than we can. The post Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Modern B2B Marketing

This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot. What type of client is the “right fit” for your business?

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How to Spot a Tactical Marketer


I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement.

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Convert articles and blog posts to video


Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers.

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What can Donald Trump teach us about market research?


We might not have the accurate answer every time that we all want, but we might at least eliminate some blind spots. It’s the blind spots that led to polls universally predicting the first woman president in the US, not the first president without political and military experience.

How to Spot a Bad Email List and Turn It Into a Good One


Alright, so you know how to spot a good and bad email list. Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years.

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How Trump’s brand positioned itself for victory


In branding, those extreme emotional desires are called the preverbal “sweet spot.”. Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country.

Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The problem is, you only see how people respond to your content and your [.]. Demand Generation B2B marketing lead management lead nurturing lead scoring marketing automation

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Find Your Sweet Spot in B2B Social Media


The post Find Your Sweet Spot in B2B Social Media appeared first on LEADership. I’ve been accused of being cynical about social media and its effectiveness for B2B sales. Agreed; I stand guilty as charged.

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Hitting the Nurture Campaign Sweet Spot


In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a

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Supposedly This Samsung Spot Is the Best Smartphone Ad Ever


The Samsung ad, titled “Everything’s Better,” received an overall score of 715, higher than the previous best-scoring mobile phone ad -- Apple’s “FaceTime” spot from 2010, which scored a 696.

The 5 Best New Hot Spots Near Dreamforce

Modern Marketing

This time around, we decided to check out some of the new hot spots in the area. Located in an old parking lot, this new spot features different vendors every day – from Chinese to Waffles, from tacos to falafel.

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012. Successful sales and marketing groups will recognize the spending bright spot, putting in place the content marketing and sales enablement strategies to help facilitate SMB IT to address the challenges of modestly increasing budgets in tough times.

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Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

HOT SPOT: While marketers are always talking about finding the right balance of art and science, we think you might find it here at TCHO Chocolate Factory (the daily public tours at 10:30 a.m.

Experian Marketing Services earns top spot for omnichannel marketing capabilities and client satisfaction in independent research on email service providers


Opentopic blog >> The Experian Marketing Suite is recognized by The Relevancy Group for its innovative technology and functionality, including capabilities that deliver online, offline and addressable TV solutions for marketers NEW YORK, March 2, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, was awarded the top position — in a field of nine email. Marketing ROI Cmo marketing roi

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Watch John Oliver Deliver a Spot-On Roast of the Tech Industry [Video]


"It is, once again, an honor to be in a room with such an illustrious group of high-functioning nerds.". That''s how comedian and former Daily Show correspondent John Oliver kicked off The Crunchies , the annual awards show hosted by TechCrunch, GigaOm, and VentureBeat.

How to Spot a Clueless Marketer


The next time you’re chatting with another marketer -- or yourself :) -- ask this question: How do you measure your marketing success? If you hear an answer along the following lines, watch out: “We’re just trying to produce a lot of content.”

Hitting the Nurture Campaign Sweet Spot


What are your “Sweet Spots”? In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month.

Spot the spammer


I'm sure they have some very sophisticated algorithms for identifying unacceptable behaviour but, without these facts to hand, I thought I would offer my 5 suggestions to help you spot the spammers in your Twitter stream: Tags: Beyond Communications Interactive Twitter socialmedia spam

The B2B Marketer's Blind Spot and Other Marketing Stories of the Week


B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. Oh man, how good does that egg look? It got me thinking. you know what would make this Sunday round-up better? If I could somehow make this a Sunday marketing brunch. Got your two eggs sunny side up?

Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom


The post Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom appeared first on Fathom. Lynn Eastep is bringing her award-winning combination of Fortune 500 brand-side and agency experience to Fathom.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus


He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. Pick Your Spots and Focus. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews.

Use Social Media to spot issues before they hit the Contact Center!

Buzz Marketing for Technology

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media.

Everything You Need to Know About Content Marketing Automation

Marketing Insider Group

Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […].

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Did you find the Ex-Spot? Consumer-Generated Media

Anything Goes Marketing

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. What is a CGM? Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. How can you turn these people into advocates and help the spread the message about the great work you are doing?

The Genius Solutions to Five Common Brand Experience Challenges, as Spotted at CES

Experience Marketing Insights

CES insights for eventprofs beyond just technology

A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Marsden Marketing

Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right. B2B Marketing Reporting & Analytics Vlog

How Major Brands Are Winning Through Episodic Content


The webisode series “The Spot” is one of the earliest examples of episodic content. The Spot” engaged its audience by inviting them to become part of the storyline and give advice to characters, which sometimes changed the course of the story.

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9 Best Grammar and Editing Tools For Content Marketers

Marketing Insider Group

If they aren’t, then you’re the one who’s going to take the flack when the general public spot the errors. Content marketing is a tough gig. You’ve got nothing to fall back on but your words, so those words have got to be perfect.

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Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

Marketing Insider Group

The price tag this year for a 30-second ad spot was a staggering $5 million. The Super Bowl is the most important day of the year for football fans, followed closely by advertisers.

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How to Get More Leads From Social Media


In other words, they’re usually the weak spots – the places where you lose the most people. You just have to find it, and be smart enough to recognize it when you spot it. What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty.

8 Powerful Tips for Going Viral on LinkedIn Pulse


In addition, there is a sweet spot between 10 a.m. Test to find your particular audience’s sweet spot. We’ve all heard the story.

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How To Hack Your Way Into The Press

Marketing Insider Group

While a front page spot. Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan.

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