Finding the brand positioning sweet spot

Savanta

So how do you find the positioning sweet spot? The post Finding the brand positioning sweet spot appeared first on Circle Research - B2B market research company Managing a B2B brand isn’t easy.

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How to Spot a Tactical Marketer

Marketing Insider Group

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The post How to Spot a Tactical Marketer appeared first on Marketing Insider Group.

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How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot

Marketing Insider Group

The post How Insights Into The B2B Lifecycle Can Prevent A Marketing Blind Spot appeared first on Marketing Insider Group. The speed at which changes in buying behaviors and decision-making are occurring is a challenge faced by B2B organizations.

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Data Security: Spotting a scam before disaster

Biznology

While no data security will ever be 100% hacker-proof, there are ways to spot a scam before disaster strikes. The post Data Security: Spotting a scam before disaster appeared first on Biznology. Data is everywhere, and as long as it’s out there, hackers will try to get it.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.

How to Spot a Tactical Marketer

ANNUITAS

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement.

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How to Spot When Advertising Is Led by a Quadropoly

Modern B2B Marketing

Any organization eyeing a spot among the ranks of the quadropoly will need to mature its capabilities across the board. Growing with newer audiences can give companies the ability to spot new friction points and gain a stronger foothold than more traditional companies.

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Closing the B2B Buyer Blind Spot Gap with Customer Intelligence

Cintell

WEBINAR. B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond

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3 Surprising Spots for Blog Inspiration

BOP Design

In this blog post, we are going to share 3 surprising spots where you and your team can find inspiration for your next blog topic or even for an entire editorial calendar for your B2B website. The post 3 Surprising Spots for Blog Inspiration appeared first on Bop Design.

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5 Spot-on 2017 Social Media Predictions

Televerde

The post 5 Spot-on 2017 Social Media Predictions appeared first on Televerde. This Saturday marks the ninth anniversary of Social Media Day, a day to recognize the impact of social media on global communications.

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Spot the spammer

BaseOne

I'm sure they have some very sophisticated algorithms for identifying unacceptable behaviour but, without these facts to hand, I thought I would offer my 5 suggestions to help you spot the spammers in your Twitter stream: Tags: Beyond Communications Interactive Twitter socialmedia spam

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. Pick Your Spots and Focus. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews.

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Hitting the Nurture Campaign Sweet Spot

Reachforce

In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a

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Hitting the Nurture Campaign Sweet Spot

Reachforce

What are your “Sweet Spots”? In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month.

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The Secret to Hitting the Creative Sweet Spot

Content Marketing Institute

The upward slope is what I call “the sweet spot” of the creative curve. HANDPICKED RELATED CONTENT: Finding Your Sweet Spot – An Extreme Content Focus [Exercise]. The post The Secret to Hitting the Creative Sweet Spot appeared first on Content Marketing Institute.

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B2B Reads: Hitting the Creative Sweet Spot and DIY B2B Marketing

Heinz Marketing

The Secret to Hitting the Creative Sweet Spot. Anyone can be creative, you just have to find your own creative sweet spot. The post B2B Reads: Hitting the Creative Sweet Spot and DIY B2B Marketing appeared first on Heinz Marketing. B2B Reads Sales creative sweet spot creativity DIY B2B Email execution good ideas ideas Sales and Marketing Alignment sales podcasts vacation

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7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two?

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers.

Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

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Dark Social Media Marketing is Growing—Here’s How to Target and Measure Your Blind Spots

Content Standard

The post Dark Social Media Marketing is Growing—Here’s How to Target and Measure Your Blind Spots appeared first on The Content Standard by Skyword. Social media engagement isn’t all likes, shares, and retweets.

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Do You Know Your Blind Spots With Internet Leads

Conversica

Auto Resources Webinars

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The 5 Best New Hot Spots Near Dreamforce

Modern Marketing

This time around, we decided to check out some of the new hot spots in the area. Located in an old parking lot, this new spot features different vendors every day – from Chinese to Waffles, from tacos to falafel.

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How To Spot Your Most Sales-Ready Buyers With Real Content Insight

PathFactory

The post How To Spot Your Most Sales-Ready Buyers With Real Content Insight appeared first on PathFactory. Which prospects are truly worthy of your sales team’s time and effort? It’s one of the most central and divisive questions in B2B marketing.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The problem is, you only see how people respond to your content and your [.]. Demand Generation B2B marketing lead management lead nurturing lead scoring marketing automation

Bop Design Secures a Spot as a Top Agency in San Diego

BOP Design

The post Bop Design Secures a Spot as a Top Agency in San Diego appeared first on Bop Design. Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego!

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Modern B2B Marketing

This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot. What type of client is the “right fit” for your business?

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How To Spot and Avoid Fake Influencers - Examples Inside!

SocialBakers

Influencer marketing has the potential to catapult your brand’s campaigns right into the social media feeds of the people who want to see them most. But with millions of influencers out there it can be easy to slip up. How can brands be sure they are selecting the right partners for their campaigns?

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Marketing Attribution Models: How to Avoid Blind Spots with Social Engagement Data

Oktopost

Marketing attribution models help you understand which content, campaigns, and channels influenced buyers to convert or engage in a desired behavior. They prove your B2B marketing efforts work. The discussions around the “perfect attribution model” for your marketing activities – typically focus on touchpoints: “Should I credit the most recent touch point?” Should I credit […]. Marketing Automation Customer Experience Lead Generation Sales Social Engagement

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Find Your Sweet Spot in B2B Social Media

LEADership

The post Find Your Sweet Spot in B2B Social Media appeared first on LEADership. I’ve been accused of being cynical about social media and its effectiveness for B2B sales. Agreed; I stand guilty as charged.

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Why Supplementing TV Spots With Twitter Ads Is a Must

Adaptly

The post Why Supplementing TV Spots With Twitter Ads Is a Must appeared first on Adaptly. Let’s face it: our phones are on us at all times. No matter what we’re doing, our smartphones are either in our hands or at least within reach. Even while watching TV, 162 million Americans are also using their smartphones at the same time. This second-screening behavior is why it is crucial that brands extend […].

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15 Common Logical Fallacies and How to Spot Them

Hubspot

Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected.

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How to spot a good wine and a good startup: the power of storytelling

JotForm

What makes for a good wine? We’ve been asking this very question since wild grapes were first fermented in the Areni-1 cave in Vayots Dzor, Armenia. That was 6000 years ago). You might believe the best wines sit on the highest shelfs, with the highest price tags. But a wine’s quality has nothin.

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Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom

Fathom

The post Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom appeared first on Fathom. Lynn Eastep is bringing her award-winning combination of Fortune 500 brand-side and agency experience to Fathom.

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Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

Content Standard

But recent studies of brain activity seem to indicate that our brains can spot a winning idea better than we can. The post Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

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3 Ways to Spot a Liar In an Interview (And What to Do About It)

Hubspot

So how can they spot and liar? To spot a liar in an interview, Lauby suggests paying attention to three key factors: How to Spot a Liar in an Interview.

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