Finding the brand positioning sweet spot
JUNE 30, 2014
So how do you find the positioning sweet spot? The post Finding the brand positioning sweet spot appeared first on Circle Research - B2B market research company Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term.