Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

But just as I was working myself up for some back-of-the-envelope calculations, the good people at International Data Corporation (IDC) announced a report with authoritative figures on the topic. That wouldn’t be the case if martech spend were equal to all other tech spending combined.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

Modern Marketing

6 in 10 CMOs Spending Time on Methods That Don't Work. If you are spending a bulk of your time on the same old, same old traditional methods of marketing how can you possibly consider yourself to be innovative? Disruptive Growth.

99% of Marketers Intend to Increase Spend on Digital Marketing Next Year

KoMarketing Associates

More than half of businesses intend to spend more time and money on social media marketing (64 percent) and a website (55 percent) in the next year. Finding Digital Marketing Tactics That Work.

How to Spend Less Time Leaving Voicemails


As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Four Ways to Spend Less Time Leaving Voicemails.

How B2B Marketing is Changing in 2018

It’s the area where marketers are most likely to increase spending this. to allocate limited funds across spending types (campaigns, people, tools) and tactics. In terms of increased spending, the top area by far is content marketing; 28 of the 113 total. 1How B2B Marketing.

Stop Blindly Spending On Digital (And Start Doing This)

Marketing Insider Group

The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer? What content is working? .

One Thing Your SDRs Are Spending Too Much Time On


This has been front and center in my world, mostly because I work with sales development teams to improve process, email messaging, and overall conversations they’re having with prospects. I don’t get any messaging to work with, so I have to write all my own emails.”.

Infographic: How Much of Your Workday Do You Spend Actually Working?


How many hours are you going to spend at work today? Here’s a better question: How many of those hours will you actually work ? Are you reading this article instead of working? And many of us spend a full hour of every workday catching up on news and social media.

4 Tips for Increasing SEM Spend Without Sacrificing Performance


This issue is magnified if the account was already struggling to spend the budget it had been allocated in the first place. In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable.

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Building and spending social media equity


Don’t just keep on building up brand equity and good faith online ad infinitum — spend it as fast as you make it. You can’t save social media equity, you can only build it and spend it. But it never worked that way.

The Sales Enablement Handbook

enablement strategy should work on the premise. where relevant, the time IT spend on each full-time employee. That includes the hiring of sales force to work within the sales. spend which is attributable to each full-time employee. metric can also work.

Exploit the hours employees spend on social media


According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

Do You Need to Work with a Lead Generation Company?

Marketing Insider Group

Marketing teams spend all their time and effort to find the best sales leads for their company. The post Do You Need to Work with a Lead Generation Company? While staying within budget, companies strategize to stay ahead of competitors and generate ROI.

Zenith: online advertising will exceed half of global ad spend in 2021


Online ad spend grew 17 per cent in 2018, but based on activity in the first half of 2019 Zenith said it expects only 12 per cent growth for the year as a whole. By 2021 it expects internet ad spend growth to have fallen to 9 per cent year-on-year. Internet ad spend growth is led by online video and social media, which are expected to grow at average rates of 18 per cent and 17 per cent a year, respectively, to 2021. Zenith forecasts global ad spend to grow by 4.6

More Marketers Spend On Content, Fewer Know If it’s Working

Modern Marketing

The report, “ B2B Content Marketing: 2013 Benchmarks, Budget and Trends – North America ”, which was sponsored by Brightcove, not surprisingly are spending more on content marketing. So overall spending on B2B content marketing is up, yet the effectiveness rate is down.

Best Practices for Selling to Government Agencies The US government spends over $235 billion on. You will want to spend some time researching applicable. techniques that generally work with most offices, although you may need to adapt your tactics as you progress. products, consider how they would work well.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

His focus can work to your advantage – and it doesn’t have to cost you anything at all. Here’s why you should be paying attention to Facebook Groups, as well as how to grow your own without spending any money. It worked. So you’ve put in the hard work.

B2B Link Building Strategies That Really Work

KoMarketing Associates

B2B link-building strategies that really work. I’d also like to stress that the process of obtaining links (especially if you’ve never worked on this before) requires a good number of hours invested. Yes, standard email outreach templates don’t work because they’re overused.

Survey: 69 Percent of Businesses Spend Time and Money on Email Marketing

KoMarketing Associates

The research found that most businesses (69 percent) spend time and money on email marketing. As a consumer working with a big company, it’s easy to get lost,” says Ben Bradley, managing partner and creative director of digital marketing agency Macon Raine. New research suggests that marketers are still heavily relying on email as a tactic, but their goals vary according to company size.

How to Win More Agency Clients Without Spending a Dime


In order to deliver top-notch work, you may not always be as focused as you should on drumming up new business. So before you spend your hard-earned money on expensive lead generation channels, take a look at your existing network.

How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

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4 Better Ways to Spend Your Time Instead of Cold Calling

Outbound Engine

If you fall into this camp, we’ve come up with four better ways to spend your time instead of cold calling (without sacrificing your bottom line in the process). Instead of spending that time on cold calling, learn something new.

Spending more time on SEO than adding value to Google?


Google needs the content of your library much more than it ever needed your library building; unfortunately, we all spend more of our time choosing the perfect platform (WordPress, Drupal, Squarespace?),

How People Spend Their Time Online [Infographic]

Cody Ward

Global Time Spent Online Per Month is 35,000,000,000 hours (35 Billion) which is equivalent to 3,995,444 years US Internet user on average spends 32 hours on internet per month. A normal Internet user spends around 22% of its time on social networking sites, 21% on searches, 20% on reading content, 19% on emails and communication, 13% on multimedia sites and 5% on online shopping 92% of Internet users have used Internet for sending e-mails and for using search engines.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

Because you need to put in the work. If you're working with somebody else on it, you have to map out: Clear expectations. Just because you put the work into it in the beginning, does not mean that you deserve to have an audience. It's just like when you go to the gym working out.

Enterprise marketers spending 22% of their budget on martech


Gartner recently released their CMO Spend Survey 2017-2018. Meanwhile, advertising clawed back some of that cash, as spending on paid media increased from 22% to 25%. That is martech-adtech-madtech at work. The headline of their report: Budgets Recede Amid Demand For Results.

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

How much to spend, how to allocate the budget line items. Percentages are fairly consistent within different categories, but this tends to work better in more stable categories. To start the process , marketing should do some math and work backward from sales : 1.

Crafting content that works


For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Easier said than done, but the time you spend crafting a story strategy rather than pumping out more mediocre content will be rewarded.

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

It’s designed to help you work out which of your products to cull, improve, or invest in — by plotting the rate of growth in a market against your share of that market, divided into quadrants labelled dead dogs, problem children, cash cows, and rising stars.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. With so many options available, it’s difficult to know where to prioritize your spend. Her work has appeared in myriad publications including Inc.,

B2B Marketers to Spend More on Content Marketing in 2013

B2B Marketing Traction

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. Content marketing is working.

How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Just like any marketing decision, ad spend decisions should be based on business objectives.

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Your client is your work-time spouse


Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. We spend upwards of 16-hours-a-day working.

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Life at Litmus: How Remote Work Makes It Easier to Balance Family and Career


“Why do you want to work remote?” There’s this stigma that as a full-time working mother you’re distracted, work isn’t a priority, you can’t be dedicated to both your family and work. Remote work makes me a better parent— and a better employee.

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Digital maturity — ideal state


Company leaders have demonstrated their full support for the transformation — even acknowledging that the transformation itself may have a short term detrimental effect on quarterly results as people learn new ways of working.

56 Reasons Why Content Marketing Works

Marketing Insider Group

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people. Customers spend more money when they convert from Pinterest than any other social referral.

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Facebook ads vs Google adwords: 7 key criteria to decide


Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Facebook simply lets you know what you will spend by day for the predetermined budget on your choice. Consider these facts: Digital ad revenue in the U.S.