Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., Conducting measurement despite “black boxes” (unreliable vendor performance data). and European Union. ” The predicted increase of over 30% is derived from a survey of 200 U.S.

Spending 141

Spending Analytics Work Management Marketing Management 141

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Getting on an IT staffing approved vendor list depends upon credibility and relationship potential.

Work Management 221

Work Management Marketing Management Vendors RFI 221

HG Data

MARCH 28, 2023

How much are they spending on it? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a … The post Solution Break-Down: Account-Level IT Spending appeared first on HG Insights. For example: What technologies has a company bought?

Spending 97

Spending Vendors Advertising Agencies Marketing & Strategy 97

Martech

JULY 16, 2021

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. Software vendors are no different, and who wants to get stuck with an unsupported product?

Marketing Automation Services 125

Marketing Automation Services Marketing Management Vendors Lead Ranking 125

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Click here to download! Get MarTech! In your inbox.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Martech

APRIL 21, 2023

“Bad” digital ad spending is very bad for the environment. Dig deeper: How advertisers can take the lead in reducing carbon emissions This includes energy used in Ad selection from servers and cloud computing; analytics; network traffic; storage; data providers; and vendor overhead. Consumer devices during views. Get MarTech!

Spending 85

Spending Ads Distribution Vendors 85

Martech

JULY 28, 2022

Its purpose is to help marketers allocate future spend and bring it in line with business goals. If you have determined an MPM system makes sense for your business, here’s 20 questions to ask vendors: What platform hosting options are available (SaaS/cloud/on premise)? If so, will the vendor commit to limits on annual increases?

Enterprise Management 83

Enterprise Management Work Management Marketing Management Vendors 83

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. Click here to download!

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 108

Account Based Marketing Marketing Automation Services Marketing Management Vendors 108

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective? Click here to download!

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. The post Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors appeared first on MarTech.

Vendors 83

Vendors Peer-to-peer Buy Paid Search Agency 83

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

HG Data

MARCH 27, 2023

How much are they spending on it? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a … The post Solution Break-Down: Account-Level IT Spending appeared first on HG Insights. For example: What technologies has a company bought?

Spending 52

Spending Vendors Advertising Agencies Marketing & Strategy 52

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Questions to ask vendors.

Enterprise Management 76

Enterprise Management Marketing Management Vendors RFP 76

SWZD

JULY 13, 2022

Recession or not, tech spending will thrive — early State of IT data urges vendors to keep investing in sales and marketing. Learn why.

Spending 62

Spending Planning Vendors Marketing 62

Zoominfo

APRIL 21, 2020

Getting on the IT staffing-approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. Getting on an IT staffing-approved vendor list depends upon credibility and relationship potential.

Work Management 100

Work Management Marketing Management Vendors RFI 100

ViewPoint

NOVEMBER 8, 2017

Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. What should you do that is different?

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Marketing technology budget spends have consistently seen an upward curve.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Webbiquity

MARCH 1, 2022

Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. Buyers are spending more time with content. Vendor content is attracting more visitors per account. Here are six key findings from the report.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Customer Experience Matrix

JUNE 12, 2014

I recently did a study of the strategies of B2B marketing automation vendors. What I found most intriguing was the sheer diversity of the approaches, showing that vendors continue to explore new paths to success. The table below shows results for each strategy for each set of vendors, grouped by the major strategy categories.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Tomorrow People

NOVEMBER 9, 2018

Where the best “vendors” (creators of content) win the largest share of the audience’s mind … and go on to build sustained relationships with them. While all those advertising choices are still around, marketing spend today focusses far more on content creation. So that’s how spending on content marketing seems to be changing.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. For intent data to be useful you have to be confident the 3rd party intent data vendor has accurately identified who’s truly behind the activity. Many vendors rely on reverse IP lookup to identify “active” companies. The latest buzz word in B2B marketing is Intent Data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Hubspot

JULY 3, 2020

One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS). The goal of your ads campaign, of course, will be to generate a positive return on your ad spend. However, how can you determine what that ad spend should be? In fact, they might not spend money for months.

ROAS 91

ROAS Spending Ads Budget Programs 91

Martech

FEBRUARY 29, 2024

Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. Not only will they “get more value out of what they have,” but they will have the added benefit of reducing spend. Why is this?

Lead Scoring 101

Lead Scoring Lead Ranking Tips Marketing Management 101

Customer Experience Matrix

NOVEMBER 16, 2011

Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. But don’t think you’re writing the document for vendors.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. For intent data to be useful you have to be confident the 3rd party intent data vendor has accurately identified who’s truly behind the activity. Many vendors rely on reverse IP lookup to identify “active” companies. The latest buzz word in B2B marketing is Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91 billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

ClickZ

AUGUST 20, 2019

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. What’s more, 70 percent of those marketers said they think that number of vendors will increase in the next three years.

Work Management 71

Work Management Marketing Management Vendors Advertising Agencies 71

Hubspot

JUNE 28, 2019

In this article, we'll go over some of the best iPaaS vendors, so you can discover one that fits your company's unique needs and budget. This iPaaS vendor also takes an as-a-service mentality to how they work with customers, helping you support feature roll-outs and upgrades, bug fixes, and connector updates. Let's dive in. Dell Boomi.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Vendors 74

KoMarketing Associates

FEBRUARY 21, 2023

Most marketers (47%) believe that the quality of their data allows them to make effective spending decisions. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

DECEMBER 28, 2022

As a result, most marketers (96%) are now making customer loyalty and media efficiencies — specifically to reduce wasted spend — top objectives in the context of both the rising cost of living and increasing business costs. However, many are facing obstacles while attempting to use data to achieve these goals.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. This scenario will be repeated over and over this year across the globe, as companies of all sizes will roll out more than 42,000 new CRM systems and spend an estimated $4.6 Each of those projects will cost an average of $3,000.

Work Management 246

Work Management Analysis Marketing Management Cost 246