KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Only 13% of respondents stated that they will increase their B2B tech spending, when compared to pre-pandemic levels.

Spending 260

Spending Work Management B2B Marketing Management 260

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 115

Planning Marketing Plans Spending Network Marketing 115

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. Many are now spending on ads to promote these products and updates. Six percent of advertisers spent over $100,000 in AI ads, accounting for more than $36 million in ad spend. Digital display and paid social each received around $3 million in spend.

Spending 98

Spending Paid Search Agency Ads Allocation 98

KoMarketing Associates

JULY 3, 2018

The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. The research found that most businesses (69 percent) spend time and money on email marketing. Email Engagement Remains a Priority for Marketers.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. With the average sales rep spending just one-third of their workweek actually selling, identifying buyers that have demonstrated strong purchasing intent at the right moment is a critical success factor.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., ” The predicted increase of over 30% is derived from a survey of 200 U.S. ” The predicted increase of over 30% is derived from a survey of 200 U.S. and European Union. Why we care.

Spending 141

Spending Analytics Work Management Marketing Management 141

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. What these growth numbers don’t reflect, however, is the relative absolute spend in digital vs. traditional channels.

CMO 218

CMO Customer Surveys Analytics Planning 218

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. This is followed by declining customer spending (41%), and aligning with new customer sentiment (35%). were “significantly affected” by the pandemic. Over the next six to 12 months, most CMOs in the U.S. (43%)

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. The state of martech spend. Get MarTech! In your inbox.

Spending 90

Spending Allocation Gartner Planning 90

Zoominfo

DECEMBER 28, 2021

Send out a qualification survey ahead of the demo meeting. If someone spends time filling out the survey, they’re both interested in the product and invested in the process. You’ll see a 90% show rate for people who fill out the entire survey. This is one of the biggest plays we run at ZoomInfo.

Customer Surveys 100

Customer Surveys Zoominfo Spending Process 100

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Martech

NOVEMBER 18, 2022

Media ad spend in 2023 will grow 5.9% All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. The post Ad spend projected to grow 5.9%

Paid Search Agency 104

Paid Search Agency Spending Advertising Agencies Ads 104

KoMarketing Associates

DECEMBER 3, 2020

Ascend2 recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that some of the top benefits of having a revenue attribution strategy include being able to make better decisions (59%), marketing and sales alignment (43%) and increased campaign effectiveness (37%). 18%) now goes toward social media.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Top Rank Marketing

DECEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

SmartBrief - Marketing

DECEMBER 18, 2023

Furthermore, shoppers are spreading out their spending – Mastercard SpendingPulse projects that in-store and online retail sales growth for Nov. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

KoMarketing Associates

APRIL 4, 2018

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. B2B Marketers and Digital Marketing Budgets. percent increase.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. Dig deeper: B2B martech spending growth slows, may hit $8.5 The survey of 659 senior marketers across the U.S., No surprise then that only 27.4% Despite this, 31.7%

Spending 84

Spending Customer Satisfaction B2B Marketing Customer Surveys 84

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

KoMarketing Associates

JANUARY 25, 2019

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

Planning 96

Planning Spending Marketing Plans Advertising Agencies 96

Martech

AUGUST 1, 2022

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. Marketing cuts generally follow ad spend cuts.

Paid Search Agency 107

Paid Search Agency Spending Ads Planning 107

KoMarketing Associates

MARCH 18, 2021

The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

SWZD

NOVEMBER 1, 2017

Ever wonder how your competitors invest their marketing spend? Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia.

Customer Surveys 48

Customer Surveys Spending Intent Allocation 48

KoMarketing Associates

FEBRUARY 13, 2018

survey to gauge how much marketers are investing in this form of content. Over the next 12 months, 35 percent of respondents intend to increase their creation and distribution spending on branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?”

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content. B2B Marketers and the ROI of Video Content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Top Rank Marketing

NOVEMBER 24, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

SmartBrief - Marketing

DECEMBER 18, 2023

Furthermore, shoppers are spreading out their spending – Mastercard SpendingPulse projects that in-store and online retail sales growth for Nov. For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens.

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Martech

APRIL 19, 2022

It’s a significant reason why a quarter of marketers in MarTech’s flash survey said they’re considering a metaverse activation this year. The study, which surveyed 1,000 U.S. gamers, also projects that Gen Z gamers will spend a fifth of their “fun budget” on metaverse goodies, or $50 annually in-game on skins and other virtual bling.

Spending 105

Spending Paid Search Agency Privacy Customer Surveys 105

KoMarketing Associates

JANUARY 18, 2019

ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality. A Rise in Social Media Marketing Spend.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

KoMarketing Associates

OCTOBER 31, 2018

The Manifest recently conducted a survey of 501 digital marketers to determine how their investments will change over the course of the next year. More than half of businesses intend to spend more time and money on social media marketing (64 percent) and a website (55 percent) in the next year.

Spending 165

Spending Advertising Agencies Paid Search Agency Banners 165

SmartBrief - Marketing

DECEMBER 7, 2023

In seeking to better understand this behavioral difference, LoopMe leveraged our AI-powered surveying technology to conduct research and compare the findings. As for December shoppers’ plans, those surveyed on average said they would spend less year-over-year. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The survey further found that these were the top reasons: 1 in 5 respondents pulled creative due to unsuitable tone . Pulse survey insights on marketing technology spend. Management (9%).

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

B2B Marketing Directions

JULY 12, 2020

And the findings about marketing spending are particularly interesting - and a little surprising. The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month. The CMO Survey is directed by Dr. Christine Moorman, a professor at Duke University's Fuqua School of Business.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

Liveintent

JULY 14, 2021

Discretionary spending reached an all-time low, and with news cycles rife with COVID-19 headlines, not only did advertisers cut back on ad budget, but they blocked impressions on content with words like COVID-19, pandemic, and coronavirus. And, as the adage says, you have to spend money to make money. The rise of the email newsletter.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127