Nutrimuscle: Scaling spend and growing ROAS through better measurement
Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) and lack of transparency into campaign performance.
Nutrimuscle wanted to understand where to allocate spend, and which channels would be most effective for increasing reach and conversions. Last click and ad platform measurement wasn’t enough- this is where they turned to Fospha.
Using their full-funnel attribution model, Fospha measured clicks and impressions to give Nutrimuscle insight into the channels that worked best for them. An immediate insight was Snap performance. In Q3, Snapchat had the highest ROAS amongst ad platforms, with an impressive average ROAS of 18.7. In fact, Snapchat pulled in the second most conversions amid paid media channels all whilst being incredibly cost efficient with a CAC of 23EUR in Q3.
This represented a clear opportunity for Nutrimuscle. Since Snapchat is a mobile- only, impression-led channel, Google Analytics’ click-only attribution had failed to make the case for how effective it can be. Now, using Fospha, Nutrimuscle could see 67x more revenue attributed to Snapchat than what was visible in Google Analytics. These signals in Fospha gave Nutrimuscle the confidence to increase budget in Snapchat, increasing spend by 17% from Q2 to Q3.
This served two primary goals. Firstly, it helped Nutrimuscle diversify their business and channel mix, reducing their reliance on any single platform for performance. Having made this change, performance not only held but improved quarter on quarter. This increased spend in Snapchat was a key driver of a 45% increase in revenue, with CAC falling and ROAS rising 22% compared to last quarter.
Overall, using Fospha to grow Snapchat has been instrumental to Nutrimuscle’s success.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceChase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem t...
View articleSocial media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and...
View articleIn the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...
View articleSourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...
View articleThrough strategic acquisitions, Publicis has been able to leverage the wealth of consumer data at it's finger tips by using generative AI Read More...
View articleUnderstanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has rev...
View article