BOP Design

APRIL 19, 2021

By addressing your subscribers’ needs and offering them helpful information via blog articles, white papers, webinars, or industry news, you maintain your authority as the leader in your industry. This type of email is short and to the point but can help to provide customer satisfaction and trust.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Vision6

JUNE 6, 2023

If you have any resources like webinar recordings, white papers, industry reports or anything that would provide value to customers try gating these on your website. Businesses that record a high amount of bounces or spam complaints will be immediately flagged by your email provider. They might also mark your email as spam.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Marketing Insider Group

AUGUST 25, 2020

Collaborating with the engineering team, the marketing team can repurpose parts of its white paper about the cushions’ ergonomic benefits. Those kinds of automated emails, no matter how many times you mention the receiver’s name, read like spam with a monogram – because they don’t address the recipient’s needs.

Automation 271

Automation Sales Qualified Leads Lead Scoring Lead Ranking 271

Salesforce Marketing Cloud

DECEMBER 8, 2023

Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Tomorrow People

NOVEMBER 21, 2017

Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Build trust with your audience and with Google by making sure your content is good quality, spam-free and well optimised. Keeps content varied.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

6sense

DECEMBER 8, 2021

The buyer spots an interesting white paper, . Ill-timed emails and calls are more likely to be seen as spam than a helping hand. They’ll be very happy to accept those calls, emails, white papers, and ebooks. And your marketing team could ditch the desperate contact forms on your website. No cold calls.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

PureB2B

MAY 30, 2022

Of course, when done incorrectly , B2B email marketing can feel a lot like spam, but therein lies the massive importance of the permission marketing concept. Finally, ESPs help you stay compliant with spam laws by incorporating features such as user opt-out options. Why email marketing? The second answer to the “why email marketing?”

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Only B2B

DECEMBER 10, 2020

We use many tools like caller ID, spam detectors to filter out the unsolicited sales calls also we filter out the cold pitches from the brands we are less interested in. It could be any content like white papers, E-books , webinars, blogs, service pages and more. .

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

The Point

MAY 10, 2011

A prospect just responded to one of your marketing emails, filled out the registration form, and wants the free white paper you offered. Lack of an attachment means the fulfillment email is less likely to run afoul of a prospect’s spam filters or network firewall. Congratulations. To download your free copy, click here.

Fulfillment 100

Fulfillment Paper Lead Nurturing CAN-SPAM 100

Zoominfo

MARCH 6, 2017

Abide by the CAN-SPAM Law Once a recipient expresses that they don’t want to receive emails from you, their request must be honored within 10 business days. The harder you make it for someone to unsubscribe from your emails, the more likely it is that your message will be marked as spam.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. The problem with most holiday emails is they just seem to be celebrating Spam Day. Make your opt-out easy or all of your content will start looking like spam.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Marketing Craftmanship

MAY 13, 2020

Include the person’s or company’s name in the subject line to distinguish it from spam, for instance. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Less is more, if it’s well written.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

SendX

MAY 18, 2020

It’s not as simple as buying a list of email addresses and spamming them with promotional emails everyday. If you’re working in the knowledge industries, you might offer access to white papers, exclusive webinars, or free software. But how do you do it well? This is unethical as well as a waste of time and money.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Hinge Marketing

MAY 23, 2016

8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

eDataSource

APRIL 25, 2019

Email Sender & Provider Coalition (ESPC) : The ESPC is a cooperative group of email industry leaders working together to create solutions for the ever-present proliferation of spam and continuing problems with deliverability.

Email Marketing 61

Email Marketing Deliverability CAN-SPAM Paper 61

Golden Spiral

JANUARY 31, 2019

Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. Spam is such a big issue for email marketing that companies don’t want to risk one account tainting their record for all of their future business. The CAN-SPAM Act is serious.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Read on for more ways you can use intent data as a marketer. Top 4 Intent Data Providers and Their Use Cases.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

eDataSource

APRIL 29, 2019

Spam rates range from 3% for brands in the top quartile for that metric (all quarters), up to more than 50% in the bottom quartile (Q1 2017). Overall spam rates are variable, but have generally worsened over the last two quarters shown, both quarter-to-quarter and year-over-year.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

Opt Intelligence

OCTOBER 25, 2020

Incorrect personalization is worse than no personalization at all, and can send emails to SPAM folders quicker than you can say “Boo!”. It’s a very scary surprise to open an email promising a “free white paper” or “sneak preview” to find nothing of the sort. Odd character strings can often trigger the SPAM filter.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Tiecas

OCTOBER 30, 2023

Source ) A clean email list ensures your messages reach the right inboxes of individuals most likely to engage with your content and convert into valuable customers, assuming your emails can get past spam filters. Plus, there’s the legal issue of compliance with anti-spam laws, especially in the EU with stricter GDPR requirements.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

eDataSource

APRIL 16, 2019

Spam rates average over 30% in the two worst performing quartiles — half the tracked brands. For the worst quartiles, that’s consistently about 45-50% or more email messaging that’s going directly to spam. Average Spam Rates. Average Spam Rates. Average Spam Rates. Average Spam Rates.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

eDataSource

MARCH 25, 2019

Perhaps the most striking statistics in these tables are the spam rates, which average over 25% in the two quartiles — half the tracked brands — with the worst inbox performance. For the worst quartile, that’s consistently about 40% or more email messaging that’s going directly to spam.

Advertising Benchmark 54

Advertising Benchmark Deliverability CAN-SPAM Analysis 54

Webbiquity

OCTOBER 29, 2019

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. Segmenting your list. Unlike traditional HTML, HTML5 videos are lighter and run smoothly on low bandwidth.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Sharpspring

JANUARY 20, 2021

Some examples of inbound marketing include blog articles, white papers, case studies and guides. Because outbound marketing tactics are considered annoying and can even get your company labeled as spam, online retailers swear by inbound marketing techniques.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

eDataSource

MARCH 4, 2019

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. Average Spam Rates. To answer those questions, this piece begins a series of industry deep-dives made possible by the extensive data asset on the eDataSource platform. Our focus today is on Retail and Q4.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

ClearVoice

JUNE 22, 2021

Write a white paper. Write a white paper on your industry that will get shared in your niche. Chances are even better that they’ll mark you as spam. Create a website widget (WordPress, Shopify, etc.). The post Are You a Link Builder or Link Pusher? Understanding Backlinks appeared first on ClearVoice.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Martech

JUNE 15, 2023

A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.

Email Marketing 84

Email Marketing Practices Examples Tips 84

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. or greater than 3%, you run the risk that Google will not recognize your content or, alternatively, punish your site for keyword spamming.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Oktopost

MARCH 7, 2022

However, it might not be a good idea to immediately spam your offer all over a post. Did it provoke a new white paper on customer pain points? There’s a great opportunity to get your brand in front of new eyes. Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Ambal's Amusings

SEPTEMBER 16, 2009

On his WhitePaperPundit blog , we wrote the following: "For the past several weeks, I have been posting a weekly update called, “The Free White Paper List” It’s a compilation of white papers that have been posted on Twitter over the course of each week that do not require registration or personal information.

Thought Leadership 100

Thought Leadership Paper Barriers CAN-SPAM 100

Vidyard

JUNE 3, 2015

If it’s about a white paper, encourage them to download it. That includes words like no spamming, no gimmicks, or unsolicited. Even saying you don’t spam draws the visitor’s attention and focus to the word spam!) Make sure the CTA is in line with the purpose of your landing page.

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

Sharpspring

AUGUST 11, 2020

Just think about how many times this week you’ve deleted a spam email, closed a pop-up ad window or clicked “Skip Ad” on a YouTube video. Inbound marketing can come in the form of blogs, white papers, guides and other non-invasive advertising tactics.

Inbound Marketing 64

Inbound Marketing Paid Search Agency Banner Ads Marketing & Strategy 64

US Data Corporation

SEPTEMBER 10, 2019

The blacklist is what separates legitimate emails from spam emails. According to LeadFuze, “An email blacklist is a real-time database that uses criteria to determine if an IP is sending email it considers to be spam. Avoid Looking Like Spam. Cold emails, if done right, shouldn’t give the user any idea that the email is spam.

Email Marketing 40

Email Marketing Sales Qualified Leads CAN-SPAM Cold Calling 40

US Data Corporation

SEPTEMBER 10, 2019

The blacklist is what separates legitimate emails from spam emails. According to LeadFuze, “An email blacklist is a real-time database that uses criteria to determine if an IP is sending email it considers to be spam. Avoid Looking Like Spam. Cold emails, if done right, shouldn’t give the user any idea that the email is spam.

Email Marketing 40

Email Marketing Sales Qualified Leads CAN-SPAM Cold Calling 40

US Data Corporation

SEPTEMBER 10, 2019

The blacklist is what separates legitimate emails from spam emails. According to LeadFuze, “An email blacklist is a real-time database that uses criteria to determine if an IP is sending email it considers to be spam. Avoid Looking Like Spam. Cold emails, if done right, shouldn’t give the user any idea that the email is spam.

Email Marketing 40

Email Marketing Sales Qualified Leads CAN-SPAM Cold Calling 40

Hinge Marketing

MAY 12, 2016

White papers : One of the most common online lead generating techniques, white papers can establish credibility and generate highly qualified leads. You can offer the white paper on your website (either available free or behind a registration screen ) or distribute it through a third-party service.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48