Litmus

OCTOBER 31, 2023

And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold. Make sure you’re not clicking a suspicious link before you click unsubscribe from spam email senders.

Email Marketing 87

Email Marketing Phishing CAN-SPAM Communities 87

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. The importance of careful targeting is hard to overstate.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

MARCH 14, 2019

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Email Marketing To Protect Against Spam. Email Automation.

Email Campaigns 222

Email Campaigns Cost Ideal Customer Profiles Campaigns 222

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Statistica conducted a survey of U.S According to the study, 63% of survey participants saw increased conversion rates, and 31% cited increased e-commerce revenues as the main benefit of this approach. Guest post by Jerusha Carolin.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Litmus

OCTOBER 24, 2023

ESPs are instrumental in ensuring that emails are delivered to the right inbox, not marked as spam, and are optimized for various devices. The list of ESPs above is based on the data we received from the surveys we run regularly throughout the year. Basically, love ‘em or hate ‘em, we need our ESPs. We’d love to hear from you.

Service 96

Service Peer-to-peer Eloqua Opinions 96

Martech

DECEMBER 19, 2023

That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. That’s insulting.

Marketing & Strategy 109

Marketing & Strategy CAN-SPAM Opt-out Work Management 109

ClearVoice

MARCH 14, 2024

Survey data shows that 56 percent of consumers will buy again after a personalized experience. Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act. Adhering to the CAN-SPAM U.S. Personalized content recommendations.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SendX

APRIL 16, 2021

Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns. Then, when you finally do send something, they'll unsubscribe because they will think you are spamming them.

Email Marketing 282

Email Marketing Campaigns Autoresponders CAN-SPAM 282

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

MARCH 8, 2022

According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year. However, email marketing with bad data on your email lists runs the risk of falling into spam traps. Too many trips into spam traps can get you blacklisted by your email service provider.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Martech

DECEMBER 11, 2023

Ask yourself, are you spamming audiences? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey 4. This is an opportunity for cost savings.

Ideal Customer Profiles 116

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 116

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. This proactive approach prepares you for the upcoming requirements by Google and Yahoo, ensuring that your emails remain in the inbox and not the spam folder.

Enterprise Management 91

Enterprise Management Sales Qualified Leads API Hubspot 91

Only B2B

APRIL 14, 2021

According to the latest survey, around 79% of the companies have surpassed revenue goals by adopting the personalization strategy. A damaged sender reputation will hamper your email deliverability rate as many of your mails might wind up in the spam instead of inboxes. Therefore, focus on data cleansing.

Campaigns 118

Campaigns CAN-SPAM Deliverability Marketing Budget 118

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 86

CAN-SPAM Deliverability Phishing Domain 86

Optinmonster

AUGUST 16, 2022

Create Surveys. Engage with your audience in a fun way by giving them interesting surveys. Increase lead quality with spam protection. Use smart CAPTCHA and the built-in anti-spam WPForms feature to keep low quality leads or spam attacks away from your list. How to Use WPForms to Get Better Results.

Lead Generation 75

Lead Generation Lead Scoring Lead Ranking Generation 75

Litmus

FEBRUARY 8, 2024

A report from the National Association for Business Economics found that 76% of those surveyed believe the risks of a recession this year have fallen to 50% or less, and some businesses, like Bank of America, are predicting a soft landing. To protect recipients, these three email providers are implementing stricter anti-spam policies.

Marketing Budget 84

Marketing Budget Marketing & Strategy Marketing Strategy Planning 84

Marketing Insider Group

OCTOBER 27, 2020

Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. If you depend on search or digital ads to deliver conversions, your results probably aren’t stellar.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Martech

JUNE 3, 2022

Overall the report found: The average email open rate is 19.66% The average email click-through rate is 2.02% The average email click-to-open rate is 9.94% The average email unsubscribe rate is 0.11% The average email spam complaint rate is 0.01% The average email bounce rate is 2.76%. Why we care.

Advertising Benchmark 104

Advertising Benchmark Marketing Report Email Marketing Personalization 104

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. By incorporating elements like polls, surveys, and gamified experiences, brands can create more dynamic and immersive email content.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Navigate the Channel

JANUARY 3, 2024

According to email marketing software company MooseEnd , most headline testing tools help users test for the following—all of which can be dealbreakers in a headline: Spammy words: Detect words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc. Neglecting this can lead to lost opportunities.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SmartBrief - Marketing

MARCH 4, 2024

You can add zip code as optional, but it is advisable to secure additional information downstream via surveys and contests, rather than up front, before trust is built. I recommend only requiring name and email address fields in your newsletter subscription form. While design is important from a branding perspective, content is still king.

Newsletter 91

Newsletter Template Email Marketing Design 91

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. By incorporating elements like polls, surveys, and gamified experiences, brands can create more dynamic and immersive email content.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Contently

OCTOBER 19, 2018

According to the findings, 45 percent of those surveys find the most annoying brand email tactic to be sending too many emails. There’s no way to please everyone, but the right data can give you a good place to start. Adobe recently conducted a study to find out people’s preferences when it comes to email marketing.

Email Marketing 158

Email Marketing Newsletter CAN-SPAM Studies 158

Litmus

MARCH 29, 2023

We make art, not SPAM! Psst: three randomly selected participants will receive a $100 Amazon gift card for completing the survey. Psst, security friends. You seen this? A now-patched Outlook zero-day bug has the email world buzzing. Stop bugging your customers with off-base emails. Your marketing is good.

Email Marketing 86

Email Marketing Phishing CAN-SPAM Buzz 86

Zoominfo

SEPTEMBER 3, 2020

In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. As far as frequency goes, (45.1%) of Databox survey respondents say that one email per week is ideal for email lead nurturing. It’s all about appealing to their specific interests and needs.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. In fact, the title of the article is Prevent mail to Gmail users from being blocked or sent to spam. Episode Transcript.

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Email Campaigns 77

Litmus

MARCH 18, 2021

If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. In addition to reducing unsubscribes, you’d also lower spam complaints as well as general customer service or social media complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Valasys

APRIL 10, 2024

Removing addresses that show no engagement or complain about spam will make your list stronger. According to a Hubspot survey , Tuesdays between 9 a.m. Don’t be afraid to reach for the ol’ pruning shears, either. Some people lose interest despite your best follow-up efforts. is the perfect time to work your marketing magic.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Porch Group Media

JANUARY 12, 2023

These types of inactive subscribers pose a risk to your sender reputation and email deliverability because eventually, they may get weary from hearing from you and mark your messages as spam. SPAM Folder. Ending up in the spam folder is every email marketer’s worst fear. Unintentional Opt-In. Lost Interest.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Litmus

APRIL 15, 2021

Whether you’re sending an automated email or looking to avoid the spam folder, our decision tree will help you tackle every pre-send question you might come across. 29% of brands attribute over 25% of their email marketing revenue to automated and transactional emails, according to the 2020 State of Email survey data. Definitely not.

CAN-SPAM 108

CAN-SPAM Template Mobile Marketing Deliverability 108

DealSignal

AUGUST 3, 2023

Emails to these contacts can bounce, hit spam traps, and will help the email server quickly identify your email address and domain as a spam threat. Making sure you have good email lists that target the right audience decreases the odds of your emails being marked as spam and increases your ROI.

Deliverability 94

Deliverability B2B Lead Ranking Lead Scoring 94

ConvertKit

NOVEMBER 29, 2021

While staying laser-focused on one metric is a surefire way to derail your email strategy (and fill your subscribers’ inboxes with spam-friendly subject lines), is there a new golden standard for senders? Polls and surveys are great for engagement and another way to solicit feedback. [21:48]

Creativity 90

Creativity Deliverability Marketing & Strategy Privacy 90

ATAK Interactive

MAY 23, 2019

Smarter Spam Filters with AI and Machine Learning. Not only are marketers catching on to AI/machine learning technology, but Email Service Providers (ESPs) are increasingly growing their data sets to improve algorithms that can block and filter out all kinds of spam messages.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122