Remove spam strategy
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How Email Deliverability Affects Your Business

Marketing Insider Group

If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Familiarize yourself with the essentials of deliverability to ensure you never get trapped on the wrong side of a spam filter. Make sure your email provider has private IPs.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

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Insiders

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the reported spam rates for bulk email senders? Google says bulk senders must keep their reported spam rate (i.e., Spam is a significant problem.

Rules 135
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If you’re marketing on ‘Email Island,’ don’t get yourself voted off

Martech

Strategies like segmentation and establishing preference centers help email marketers keep their messages targeted and help marketers deliver relevant messages to an engaged audience. Reported spam rates (i.e., the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo.

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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Litmus

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap? Get your email scanned by every major spam filter before you send.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. I’ll share actionable and proven strategies to navigate these rules effectively, ensuring your outreach remains powerful.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Segment your email list Another strategy for maximizing engagement and ROI is to further segment your email list. The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline.