The History of Spam in Marketing

Act-On

“Two years from now, spam will be solved” – Bill Gates, 2004. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. What is spam? Social Media Spam.

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How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

Marketing Insider Group

The post How To Get Your Emails to Stand Out When Everybody Else is Sending Spam appeared first on Marketing Insider Group. “Hello.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

These annoying cyber monsters suppress your reported mailing statistics, and, even worse, eventually get recycled into a spam trap. I’m talking about the dreaded spam bot appliance email! Not unlike Zombies, spam bot appliance emails were previously inhabited by living humans.

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Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? There are two types of spam traps – pure and recycled.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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Canada issues first penalties under CASL anti-spam email law

Salesfusion

The post Canada issues first penalties under CASL anti-spam email law appeared first on Salesfusion. Email Marketing

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. This triggers a spam complaint to the ISP hosting their mailbox, and can impact reputation to that entire network—even in very small values. Or non-spam?

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Why Do Spam Filters Hate Me?

Salesfusion

button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Why Do Spam Filters Hate Me? [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

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Your emails aren’t spam

Exo B2B

To take full advantage of this wonderful tool, it’s important to respect a few “golden rules” This will ensure your email gets into your recipient’s mailbox without heading straight to the “spam” folder.

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What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

Here’s The Difference Between Sales Spam and Human Connections

Engagio

Ten years ago, our inboxes were flooded with marketing spam. Fortunately, technology (in the form of spam filters) and the law (in the form of email regulation) caught up, and now our inboxes are mostly clean from marketing spam.

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You're important when you're marked "Not Spam"

Biznology

A case in point is the ever popular spam filter. The trouble is, just like a tuna net catches a few dolphins, the spam filter catches some really important information which might mean that you never see it at all. I immediately tell Google it's not spam and it then goes to my Inbox.

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Get Out of the Spam Folder and Into the Inbox

Sharpspring

Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. So how do you avoid spamming your contacts and ensure your emails make it into the prized inbox?

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The Evolution of Spam – An Email Marketing Infographic

Modern B2B Marketing

by Maria Pergolino According to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients. B2B Marketing Email Marketing email infographic email spam spam

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7 Dos For Deliverability and Avoiding Email Spam Filters

Modern Marketing

Spam Traps: Do you have a process to validate email addresses to be sure your database doesn’t contain a bad email that will land you in a spam trap or honey pot? How much time and money did you spend crafting that last email to promote your new product or service?

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. CAN-SPAM compliance overview.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. how should social media filter spam?should So what is spamming in the world of social media? So @scobleizer has 16,000+ updates and growing, is that spam? I don't consider Volume Tweets to be Spam.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. how should social media filter spam?should

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Better built than bought – how to build your email marketing list

Biznology

So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages.

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Triberr is a polarizing platform and automatic tweeting is Triberr’s lightning rod feature.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

Marketing Action

First, your domain can easily end up blacklisted if a spam trap ensnares it. Second, spam traps and their consequence – being blacklisted – will effectively (very effectively) squash your deliverability. A spam trap has the ability to completely shut down your email program.

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Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation

LEADership

Hopefully you have come across information and discussions on Canada’s Anti-Spam legislation. The post Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation appeared first on LEADership.

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Wham spam, thank you maam

Anything Goes Marketing

PS - Thanks again Larry Chase PPS - Here's a good article from ClickZ on tips to improve deliverability Technorati tags: spam , ham , email deliverability , Larry ChaseWhy did my email not get &#$ delivered? Have you ever said that to yourself?

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Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003.

Spam and a Twinkie

Smashmouth Marketing

Spam". Just like email spam, everything he says is an unwanted interruption. Played Nashua's $135 tonight. Out with 2 tables left. Then I played a $50 sng, took first with no chop (sweet). Followed by 3 $100 heads up matches. I took 2 of the 3, so all in all, it was a +EV night. I should have packed it up and gone to bed so I could play the opening day of Foxwoods'WPF , but I decided to go play an all nighter NL game.

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Canada’s Anti-Spam Legislation (CASL): What You Need to Know

Fathom

If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. If you think your company email program may be impacted by Canada’s Anti-Spam Legislation, be sure to check with your email service provider for more information on the laws and what your company can do to be prepared for the changes. Marketing Automation / Email Canada’s Anti-Spam Legislation CASL

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Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. Today, I want to help you and your team jump-start the conversations by reviewing the key components of CAN-SPAM and CASL, two major email regulations in North America.

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Get rid of the spam link I left on your site!

Biznology

Instead, most of the letters sound something like this: Dear Webmaster, Google has informed us that there is a spam link coming from your site to our site that we are being penalized for in our search results. Photo credit: Wikipedia.

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Is Google Authorship just an Elaborate Spam-Detection Tool?

Biznology

However, a recent theory about Authorship being nothing more than an elaborate spam-detection tool has interested me greatly and I would like to examine this idea more closely. A much more plausible reason for the skepticism surrounding Authorship is in regards to SEOs and the potential for Google to utilize Authorship as an anti-spam tool. Possibility of Google Authorship as a Spam-Detection Tool. Remember, this would be a tool that fights against SPAM!

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Spam 101

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. The thing is, we have a lot of the same issues down here when we’re dealing with CAN-SPAM.

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How do you know what is search spam?

Biznology

The rules for what constitutes search spam (violations of the search engines' terms of service) change all the time, but that's not the point. Image by Grumbler %-| via Flickr. Most people try to play by the rules, but I got a question last week as to exactly what the rules are.

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Triberr is a polarizing platform and automatic tweeting is Triberr's lightning rod feature. What happens when lightning rod features are removed? Business Social Media Content Curation Dan Cristo Dino Dogan Kristi Hines Neal Schaffer Social Media Management Susie Parker triberr

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Is Your SEO Strategy to Barely Avoid Spamming?

Biznology

To learn more, read my latest column in Search Engine Guide, " Is Your SEO Strategy to Barely Avoid Spamming? ". Image via Wikipedia. When you drive your car, do you set out to go as fast as possible without getting a speeding ticket?

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Staying Clear of Spam Traps with Routine Data Maintenance

Reachforce

True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about spam traps. I suppose it’s only natural given all of the attention that CRM data quality has been getting over the past few quarters. Since its become a recurring

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