How to Send Bulk Emails Without Spamming (A Step by Step Guide)

SendX

Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box. Your email is marked spam and your emails are said to have a low delivery rate. But it’s possible to fix how you do email marketing to go from spam to primary inbox.

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The History of Spam in Marketing

Act-On

“Two years from now, spam will be solved” – Bill Gates, 2004. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. In this article we’ll dive in a bit deeper to the history of spam and what some countries are doing today to crack down on this expensive and time-consuming marketing gray area. History of Spam Nomenclature & Early Examples.

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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words

Heinz Marketing

The Ultimate List of Email SPAM Trigger Words. Some great advice for avoiding those pesky spam filters in your emails. The post B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words appeared first on Heinz Marketing.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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Why Are My Emails Going To Spam?

SendGrid

Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution, and even the most experienced senders run into occasional inboxing issues. We’ve compiled our list of best practices to outline how to remedy a spam problem.

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The Ultimate List of Email SPAM Trigger Words

Hubspot

Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. Will it even get to them, or will it trigger SPAM filters? Trigger words are known to cause problems and increase the chances of your email getting caught in a SPAM trap.

How to Avoid Your Salesforce Email Going To Spam

Predictive Response

How to Avoid Your Salesforce Email Going To Spam. Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. Ideally, there are two parties that can determine whether your emails will end up in the spam folder.

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. The truth though is that the CAN-SPAM Act does set a pretty low bar for email senders. . CAN-SPAM compliance should just be a starting point for governing your relationship with your email audience. .

8 Tips to Reduce the Email Bounce Rate

SendX

The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Avoid spamming your emails with links and multiple CTAs. When using free sender domains, such as Gmail or Yahoo, your emails may end up in spam.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. For example, in this earlier post , I discussed how whereas in the past spam triggers were largely triggered by content (for example, the word “free”), we’re told that the biggest variable today is now sender reputation. Response rates and even ROI are the metrics that should guide your email strategy, not spam rates.

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3 Proven Tips to Avoid the Spam Folder

Act-On

Having your emails read as spam is every marketer’s worst nightmare. These 3 tips will help you avoid the spam folder and improve deliverability. Email

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. While there are official regulations such as the CAN-SPAM Act in place that make clear determinations when it comes to spam, it is also important for senders to keep in mind that “spam” is increasingly in the eye of email recipients themselves. Recently, Microsoft detailed this strategy within their own Spam Fighters program. Or non-spam?

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Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? A: Spam traps are real email addresses that are used to identify and track (test validity) of the emailers. There are two types of spam traps – pure and recycled. Q: How do you minimize the risk of hitting a Spam Trap in your list? .

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. The other week, someone on Twitter—sorry, I don’t remember who—linked out to an article from Google that shed some light on how Gmail detects and categorizes spam. In fact, the title of the article is Prevent mail to Gmail users from being blocked or sent to spam.

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The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

These annoying cyber monsters suppress your reported mailing statistics, and, even worse, eventually get recycled into a spam trap. I’m talking about the dreaded spam bot appliance email! Not unlike Zombies, spam bot appliance emails were previously inhabited by living humans. Depending on the nature of your business, you could be at a higher risk of attracting spam bot appliance emails than other e-marketers.

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How To Get Your Emails Delivered Into Spam Folders

GreenRope

How To Get Your Emails Delivered Into Spam Folders. We are going to be talking about the biggest mistakes email marketers make that result in emails being delivered directly into spam/junk folders. You might not be sending spam but are you using a shared IP?

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7 Dos For Deliverability and Avoiding Email Spam Filters

Modern Marketing

Spam Traps: Do you have a process to validate email addresses to be sure your database doesn’t contain a bad email that will land you in a spam trap or honey pot? How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the images and the links before you were ready to hit send.

What Your Recipients Think of Spam

SendGrid

We interviewed 40 email recipients across the UK and US to find out how they feel about and interact with spam. The post What Your Recipients Think of Spam appeared first on SendGrid. Best Practices

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Prevent Bots, SPAM, and Data Garbage in Your Digital Marketing Forms

Act-On

Read this blog to eliminate bots, SPAM, and garbage data from your email marketing lists. Tired of retrieving fake or inauthentic form submissions? Demand and Lead Generation

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How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Keep reading to learn all about spam traps and how to avoid them! What is a spam trap? Types of Spam Traps.

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The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can spam. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap. Twitter Mention Spam You have probably seen the spam on Twitter promoting iPhones, gift cards and similar. Enter the opportunity for spam. Takeaway Are you engaged in social media enough to recognize spam when you see it?

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Avoid spam traps the right way

ConvertKit

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Avoiding spam traps the right way. Spam traps are often something that cause confusion and panic amongst email senders. There are 3 types of spam traps: Pristine.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But is Spam Legal? Whether a message is spam does not answer whether it is illegal.

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How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

Marketing Insider Group

The post How To Get Your Emails to Stand Out When Everybody Else is Sending Spam appeared first on Marketing Insider Group. “Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. It’s important for businesses to do that […].

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More Business and Marketing Emails are Hitting Recipients’ Inboxes, Avoiding Spam Filters

KoMarketing Associates

Return Path recently conducted the “2019 Hidden Metrics of Email Deliverability” report and discovered that the average spam placement rate for business and marketing emails in 2018 was 14 percent. This is a slight decrease for from 15 percent recorded in 2017, indicating that more marketing emails are hitting recipients’ inboxes and avoiding the spam filter.

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What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Your email looks (design, copy, header) like a SPAM email B).

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Storming the CASL: Keep Compliant and Hold the Spam

Act-On

Spam, spam, spam, spam…. And Canada is officially battling it―well, the electronic kind of spam that has nothing to do with canned meat, that is. Canada’s Anti-Spam Law, known commonly by the acronym “CASL,” first went into effect in 2014, but will be fully enforced starting this summer. Not only will it help you stay compliant with the anti-spam laws, it will improve your marketing outcomes overall.

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Announcing Tips and Tricks to Stay Out of the Spam Folder

SendGrid

Email communication is vital, so staying out of the spam folder is key to success. The post Announcing Tips and Tricks to Stay Out of the Spam Folder appeared first on SendGrid. Every sender runs into inboxing issues at some point, but these problems don't have to be permanent.

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How to Get Your Emails in More Inboxes (And Avoid Spam)

Vision6

Imagine spending valuable hours crafting your latest email campaign only to have it end up in Spam Land. Here’s our top tips on how you can avoid spam filters to ensure your emails arrive safely in your customer’s inbox. Using shortened URLs throughout your emails screams spam.

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Spam Traps: What They Are and How to Avoid Them

SendGrid

Spam traps (also called honeypots) are used to identify and monitor spam email. Anti-spam organizations, Internet Service Providers (ISPs), and corporations use spam traps to lure spammers. Unfortunately, even well-intentioned senders can end up with a spam trap on their contact list. Spam traps can cause […]. The post Spam Traps: What They Are and How to Avoid Them appeared first on SendGrid.

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4 Things You Should Know About Gmail Spam Filter

Belkins

Luckily, so does the Gmail spam filter. One may think that in the age of supercomputers and all the data at Google’s fingertips, how can it NOT succeed at creating a smart and competent spam filter? To further emphasize the power of assets behind the Gmail spam filter, let’s try to deconstruct it. It was the first to combat image-based spam. Image spam was a big problem in 2004. What is spam to you? Does delivery fail spam?

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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You're important when you're marked "Not Spam"

Biznology

A case in point is the ever popular spam filter. The trouble is, just like a tuna net catches a few dolphins, the spam filter catches some really important information which might mean that you never see it at all. What I do is to look at all of my spam folder e-mails (it's really a more focused scan than a real read because it can be time consuming). I immediately tell Google it's not spam and it then goes to my Inbox. Image by Getty Images via @daylife.

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