The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can spam. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap. Enter the opportunity for spam.

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Do your prospects think of your email as spam?

Salesfusion

The post Do your prospects think of your email as spam? appeared first on Salesfusion. Marketing Automation

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Trending Sources

The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

These annoying cyber monsters suppress your reported mailing statistics, and, even worse, eventually get recycled into a spam trap. I’m talking about the dreaded spam bot appliance email! Not unlike Zombies, spam bot appliance emails were previously inhabited by living humans.

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. This triggers a spam complaint to the ISP hosting their mailbox, and can impact reputation to that entire network—even in very small values. Or non-spam?

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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7 Dos For Deliverability and Avoiding Email Spam Filters

Modern Marketing

Spam Traps: Do you have a process to validate email addresses to be sure your database doesn’t contain a bad email that will land you in a spam trap or honey pot? How much time and money did you spend crafting that last email to promote your new product or service?

Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? There are two types of spam traps – pure and recycled.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

The History of Spam in Marketing

Act-On

“Two years from now, spam will be solved” – Bill Gates, 2004. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. What is spam? Social Media Spam.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Get Out of the Spam Folder and Into the Inbox

Sharpspring

Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. So how do you avoid spamming your contacts and ensure your emails make it into the prized inbox?

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Here’s The Difference Between Sales Spam and Human Connections

Engagio

Ten years ago, our inboxes were flooded with marketing spam. Fortunately, technology (in the form of spam filters) and the law (in the form of email regulation) caught up, and now our inboxes are mostly clean from marketing spam.

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What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act?

Storming the CASL: Keep Compliant and Hold the Spam

Act-On

Spam, spam, spam, spam…. And Canada is officially battling it―well, the electronic kind of spam that has nothing to do with canned meat, that is. Not only will it help you stay compliant with the anti-spam laws, it will improve your marketing outcomes overall.

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Does Google Think Your Website Is Spam?

Hubspot

I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

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Why Do Spam Filters Hate Me?

Salesfusion

button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Why Do Spam Filters Hate Me? [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

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Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. Today, I want to help you and your team jump-start the conversations by reviewing the key components of CAN-SPAM and CASL, two major email regulations in North America.

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The Ultimate List of Email SPAM Trigger Words

Hubspot

Will it even get to them, or will it trigger SPAM filters? SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. Back off, SPAM filters! This isn't spam. We hate spam.

A Marketer's Guide to Getting Past Email Spam Filters

Hubspot

And with more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability. Don't use spam trigger words like "free," "guarantee," and "no obligation" in your subject line or email body.

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The Evolution of Spam – An Email Marketing Infographic

Modern B2B Marketing

by Maria Pergolino According to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients. B2B Marketing Email Marketing email infographic email spam spam

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14 Eye-Opening Stats You Probably Didn't Know About Spam

Hubspot

Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.

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A Guide to the New Canadian Anti-Spam Legislation (CASL)

Hubspot

anti-spam law, "CAN-SPAM" -- it''s actually more comparable to laws in EU member states like the Ireland and Germany. For instance, if someone puts their email address on their website, but doesn''t include a caveat like "but don''t send me anything" or "no spam, please".

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Facebook Cracks Down on News Feed Spam From Brand Pages

Hubspot

We all hate spam. The web version -- not the canned good. I''ll let you speak for yourself on the latter.). Well, Facebook couldn''t agree more.

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Email Unsubscribers: Keep the Bad Out – and the Good In

Act-On

And you should be glad and thankful that those unsubscribes didn’t come in the form of putting your email in the junk folder, which ISPs note as a spam complaint. If your email unsubscribe rate is over.5%, then you may need to keep an eye on your spam complaint rate.

An Open Letter to Marketers: Make Love, Not Spam

Hubspot

We, the marketing industry, have a problem with spam. Make Love Not Spam from HubSpot All-in-one Marketing Software. Finally, we’re launching Make Love Not Spam to share inspiration and ideas for how to make marketing people love instead of sending spammy emails.

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Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003.

Better built than bought – how to build your email marketing list

Biznology

So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages.

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Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

CAN-SPAM. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. This is not legal guidance, and you should consult your own counsel for legal advice on how to interpret CAN-SPAM laws.

Staying Clear of Spam Traps with Routine Data Maintenance

Reachforce

True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about spam traps. I suppose it’s only natural given all of the attention that CRM data quality has been getting over the past few quarters. Since its become a recurring

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Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. CAN-SPAM compliance overview.

Spam Filter Basics: How to Keep Your Emails from Getting Blocked

Marketing Action

The last thing you need is to discover that your emails are getting caught in a spam filter – never getting the chance to be read by that hot prospect. The best way to avoid this is to understand what spam filters are and why they’re necessary. How do Spam Filters Work?

Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

Marketing Action

First, your domain can easily end up blacklisted if a spam trap ensnares it. Second, spam traps and their consequence – being blacklisted – will effectively (very effectively) squash your deliverability. A spam trap has the ability to completely shut down your email program.

CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. The thing is, we have a lot of the same issues down here when we’re dealing with CAN-SPAM.

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No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

Spam will increase. Spam is already increasing on LinkedIn, endorsement requests, connection requests and endorsement notifications on the LinkedIn homepage will add to the spam and clutter LinkedIn has been collecting recently.

Get rid of the spam link I left on your site!

Biznology

Instead, most of the letters sound something like this: Dear Webmaster, Google has informed us that there is a spam link coming from your site to our site that we are being penalized for in our search results. Photo credit: Wikipedia.

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Is 'Sex' Still an Email SPAM Trigger Word?

Hubspot

It's been postulated that there are certain words and phrases that, as an email marketer, will get you immediately sent into someone's SPAM folder. you do not want a high SPAM score!

Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time

Hubspot

No one was selling it to unscrupulous marketers to spam me with irrelevant and annoying sales tactics. Ten months later, my spam filter gets more and more email garbage each day, mostly filled with cold emails pitches. sending spam emails in the first place.

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Rethink Marketing Automation – for the CASL-Compliant Marketer

Act-On

If you’re a marketer in Canada or you market to Canada, then you’re more than likely familiar with the rules and regulations of Canada’s Anti-Spam Law (CASL). From there you can email interested prospects, without violating CASL or other SPAM laws.

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Sometimes those people are us! So after all these years what have we learned?

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