The History of Spam in Marketing

Act-On

“Two years from now, spam will be solved” – Bill Gates, 2004. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. What is spam? Social Media Spam.

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. Their verdict? No changes.

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? There are two types of spam traps – pure and recycled.

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The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can spam. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap. Enter the opportunity for spam.

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The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

These annoying cyber monsters suppress your reported mailing statistics, and, even worse, eventually get recycled into a spam trap. I’m talking about the dreaded spam bot appliance email! Not unlike Zombies, spam bot appliance emails were previously inhabited by living humans.

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How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

Marketing Insider Group

The post How To Get Your Emails to Stand Out When Everybody Else is Sending Spam appeared first on Marketing Insider Group. “Hello.

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Storming the CASL: Keep Compliant and Hold the Spam

Act-On

Spam, spam, spam, spam…. And Canada is officially battling it―well, the electronic kind of spam that has nothing to do with canned meat, that is. Not only will it help you stay compliant with the anti-spam laws, it will improve your marketing outcomes overall.

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. This triggers a spam complaint to the ISP hosting their mailbox, and can impact reputation to that entire network—even in very small values. Or non-spam?

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What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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Detecting Link Manipulation and Spam with Domain Authority

Moz

While I in no way intend to say that all manipulation can be detected, I want to outline just some of the myriad surprising methodologies to detect spam. The general methodology You don't need to be a data scientist or a math nerd to understand this simple practice for identifying link spam.

7 Dos For Deliverability and Avoiding Email Spam Filters

Modern Marketing

Spam Traps: Do you have a process to validate email addresses to be sure your database doesn’t contain a bad email that will land you in a spam trap or honey pot? How much time and money did you spend crafting that last email to promote your new product or service?

Do your prospects think of your email as spam?

Salesfusion

The post Do your prospects think of your email as spam? appeared first on Salesfusion. Marketing Automation

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Your emails aren’t spam

Exo B2B

To take full advantage of this wonderful tool, it’s important to respect a few “golden rules” This will ensure your email gets into your recipient’s mailbox without heading straight to the “spam” folder.

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Here’s The Difference Between Sales Spam and Human Connections

Engagio

Ten years ago, our inboxes were flooded with marketing spam. Fortunately, technology (in the form of spam filters) and the law (in the form of email regulation) caught up, and now our inboxes are mostly clean from marketing spam.

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Top Tips to Avoid Spam Filters When Sending Emails

SendGrid

From an email sender perspective, spam email is any email message that an Internet Service Provider (ISP) filters into a spam folder instead of the recipient's inbox. The post Top Tips to Avoid Spam Filters When Sending Emails appeared first on SendGrid. In this post, we offer advice to help you make sure that your emails get delivered. Best Practices popular

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Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. CAN-SPAM compliance overview.

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Canada issues first penalties under CASL anti-spam email law

Salesfusion

The post Canada issues first penalties under CASL anti-spam email law appeared first on Salesfusion. Email Marketing

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Spam-Proof Your B2B Email Marketing Using Relevance

EverString

The post Spam-Proof Your B2B Email Marketing Using Relevance appeared first on EverString. Email. Data-Driven Marketing Modern Data

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Staying Clear of Spam Traps with Routine Data Maintenance

Reachforce

True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about spam traps. I suppose it’s only natural given all of the attention that CRM data quality has been getting over the past few quarters. Since its become a recurring

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You're important when you're marked "Not Spam"

Biznology

A case in point is the ever popular spam filter. The trouble is, just like a tuna net catches a few dolphins, the spam filter catches some really important information which might mean that you never see it at all. I immediately tell Google it's not spam and it then goes to my Inbox.

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Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003.

Get Out of the Spam Folder and Into the Inbox

Sharpspring

Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. So how do you avoid spamming your contacts and ensure your emails make it into the prized inbox?

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What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act?

Why Do Spam Filters Hate Me?

Salesfusion

button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Why Do Spam Filters Hate Me? [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

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Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

Marketing Action

First, your domain can easily end up blacklisted if a spam trap ensnares it. Second, spam traps and their consequence – being blacklisted – will effectively (very effectively) squash your deliverability. A spam trap has the ability to completely shut down your email program.

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Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. Today, I want to help you and your team jump-start the conversations by reviewing the key components of CAN-SPAM and CASL, two major email regulations in North America.

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Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation

LEADership

Hopefully you have come across information and discussions on Canada’s Anti-Spam legislation. The post Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation appeared first on LEADership.

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Canada’s Anti-Spam Legislation (CASL): What You Need to Know

Fathom

If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. If you think your company email program may be impacted by Canada’s Anti-Spam Legislation, be sure to check with your email service provider for more information on the laws and what your company can do to be prepared for the changes. Marketing Automation / Email Canada’s Anti-Spam Legislation CASL

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Spam Traps – Staying Clear with Routine Data Maintanence

Reachforce

True to the adage “there is nothing new under the sun,” we’ve had a renewed rush of questions from B2B marketers about Spam Traps. I suppose it’s only natural given all of the attention that CRM data quality has been getting over the past few quarters. Since

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The Evolution of Spam – An Email Marketing Infographic

Modern B2B Marketing

by Maria Pergolino According to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients. B2B Marketing Email Marketing email infographic email spam spam

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The Evolution of Email Spam: Here’s How Your Customers Now Define It

Litmus

But when we consider how subscribers’ rising expectations has worked to evolve what email spam really is, her frustration comes into focus. Irrelevant and unwanted email is the new spam in the eyes of both consumers and Internet Service Providers (ISPs).”. How your customers define email spam. Your customers view any irrelevant or unwanted email as spam. Poor user experience leads to frustration, which as shown in the opening, could also lead to declarations of spam.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. how should social media filter spam?should So what is spamming in the world of social media? So @scobleizer has 16,000+ updates and growing, is that spam? I don't consider Volume Tweets to be Spam.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. how should social media filter spam?should

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Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Triberr is a polarizing platform and automatic tweeting is Triberr’s lightning rod feature.

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CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. The thing is, we have a lot of the same issues down here when we’re dealing with CAN-SPAM.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. 5 Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Does Google Think Your Website Is Spam?

Hubspot

I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

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