The History of Spam in Marketing

Act-On

“Two years from now, spam will be solved” – Bill Gates, 2004. Log in online and within a few short minutes you’re sure to be exposed to spam. A myriad of spam types exist today, including email, social media, search engine, and more. What is spam? Social Media Spam.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale.

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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Email Marketing Tool Tips: The Most Popular Spam Filter Testing Tools

Litmus

Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. Or there might be issues with your infrastructure or the content of your email that can trigger spam filters, preventing your messages from being delivered to the inbox.

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. Their verdict? No changes.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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Prevent Bots, SPAM, and Data Garbage in Your Digital Marketing Forms

Act-On

Read this blog to eliminate bots, SPAM, and garbage data from your email marketing lists. Tired of retrieving fake or inauthentic form submissions? Demand and Lead Generation

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How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. What is a spam trap?

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The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

These annoying cyber monsters suppress your reported mailing statistics, and, even worse, eventually get recycled into a spam trap. I’m talking about the dreaded spam bot appliance email! Not unlike Zombies, spam bot appliance emails were previously inhabited by living humans.

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. It’s not just marking a message as spam.

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How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

Marketing Insider Group

The post How To Get Your Emails to Stand Out When Everybody Else is Sending Spam appeared first on Marketing Insider Group. “Hello.

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Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? There are two types of spam traps – pure and recycled.

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What Your Recipients Think of Spam

SendGrid

We interviewed 40 email recipients across the UK and US to find out how they feel about and interact with spam. The post What Your Recipients Think of Spam appeared first on SendGrid.

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More Business and Marketing Emails are Hitting Recipients’ Inboxes, Avoiding Spam Filters

KoMarketing Associates

Return Path recently conducted the “2019 Hidden Metrics of Email Deliverability” report and discovered that the average spam placement rate for business and marketing emails in 2018 was 14 percent.

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The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can spam. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap. Enter the opportunity for spam.

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Storming the CASL: Keep Compliant and Hold the Spam

Act-On

Spam, spam, spam, spam…. And Canada is officially battling it―well, the electronic kind of spam that has nothing to do with canned meat, that is. Not only will it help you stay compliant with the anti-spam laws, it will improve your marketing outcomes overall.

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. This triggers a spam complaint to the ISP hosting their mailbox, and can impact reputation to that entire network—even in very small values. Or non-spam?

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. It is very likely that you were part of the collateral damage in a war being waged against email SPAM.

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7 Dos For Deliverability and Avoiding Email Spam Filters

Modern Marketing

Spam Traps: Do you have a process to validate email addresses to be sure your database doesn’t contain a bad email that will land you in a spam trap or honey pot? How much time and money did you spend crafting that last email to promote your new product or service?

You're important when you're marked "Not Spam"

Biznology

A case in point is the ever popular spam filter. The trouble is, just like a tuna net catches a few dolphins, the spam filter catches some really important information which might mean that you never see it at all. I immediately tell Google it's not spam and it then goes to my Inbox.

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What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers

ANNUITAS

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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4 Things You Should Know About Gmail Spam Filter

Belkins

Luckily, so does the Gmail spam filter. One may think that in the age of supercomputers and all the data at Google’s fingertips, how can it NOT succeed at creating a smart and competent spam filter? To further emphasize the power of assets behind the Gmail spam filter, let’s try to deconstruct it. It was the first to combat image-based spam. Image spam was a big problem in 2004. What is spam to you? Does delivery fail spam?

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Spam Traps: What They Are and How to Avoid Them

SendGrid

Spam traps (also called honeypots) are used to identify and monitor spam email. Anti-spam organizations, Internet Service Providers (ISPs), and corporations use spam traps to lure spammers. Unfortunately, even well-intentioned senders can end up with a spam trap on their contact list. Spam traps can cause […]. The post Spam Traps: What They Are and How to Avoid Them appeared first on SendGrid.

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Do your prospects think of your email as spam?

Salesfusion

The post Do your prospects think of your email as spam? appeared first on Salesfusion. Marketing Automation

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Why Are My Emails Going To Spam?

Belkins

There are billions of reasons for your prospects not responding: from bad timing to technical issues to spam. In some sense, your emails do end up in the void — the void of spam folders. In this article, we’ll tell you how to find out if your emails get marked as spam — and how to fix it. How to tell if your emails are going to spam? Since you’re never warned about your emails being blocked by spam folders, you have to check everything yourself.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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Let's Talk About Spam

GreenRope

Let’s Talk About Spam. Spam is one of those four letter words that, if you’re a marketer, you never want to hear. To spam is to send unsolicited bulk messages indiscriminately. As a marketer, landing a spot in someone’s spam folder is tragic.

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