Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing


It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters.

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What is CASL (Canadian anti-spam law)?


Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam.

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How to Send Bulk Emails Without Spamming (A Step by Step Guide)


Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box.

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Why spam trigger words are a thing of the past


You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

What is Spam? The Truth About Unsolicited and Cold Email


What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

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How to Avoid the Spam Trap


There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. What is a spam trap?

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Changes to the Spam Act in Australia


Recently and quietly, there was a major change in the Spam Act (specifically the Spam Regulations 2021 under the Spam Act) that took effect from April 1st, 2021 in order to provide more clarity around the “unsubscribe” component of the existing laws. News deliverability spam

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Stay Out of the Junk Folder with Litmus: Webinar Recording + Q&A


In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test?

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What is CAN-SPAM?


What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. CAN-SPAM sounds like a catchy name for spam emails, and it is. How to avoid CAN-SPAM non-compliance. The post What is CAN-SPAM?

Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit


All our efforts are wasted when messages go to spam folders. Email content (and no, I don’t mean spam trigger words ). Identify issues that may get you in the spam folder. The more elements you include in your message, the higher your chances of ending up in spam.

Email Subject Line Spam Words to Avoid in Your Next Campaign


There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them.

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How to Avoid the Spam Trap


There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)


Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

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Email Marketing Tool Tips: The Most Popular Spam Filter Testing Tools


Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. Or there might be issues with your infrastructure or the content of your email that can trigger spam filters, preventing your messages from being delivered to the inbox. . But how do you know if your email is at risk of being sent to the spam folder? Spam filter testing tools are instrumental in getting this critical visibility.

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Google’s Link Spam Update Is Complete via @sejournal, @RebekahDunne

Search Engine Journal

The Link Spam update is the latest to be completed. The post Google’s Link Spam Update Is Complete appeared first on Search Engine Journal. Google seems to be more vocal regarding communicating updates and offering additional advice to marketers.

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10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

Content Marketing Institute

Don’t let spam filters capture your great emails. Continue reading → The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute. Take steps to thwart them so your email pops up in the primary inbox.

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Avoid spam traps the right way


Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. Avoiding spam traps the right way. Spam traps are often something that cause confusion and panic amongst email senders. There are 3 types of spam traps: Pristine.

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B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words

Heinz Marketing

The Ultimate List of Email SPAM Trigger Words. Some great advice for avoiding those pesky spam filters in your emails. The post B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words appeared first on Heinz Marketing.

Eloqua Feature: Eloqua form spam protection

Eloqua Tips and Tricks

Eloqua Feature: Eloqua form spam protection. As usual the genius Oracle team once again prove that the Eloqua platform is the world’s best platform by releasing a seriously cool feature; Eloqua form spam protection. What is Eloqua form spam protection?

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. For example, in this earlier post , I discussed how whereas in the past spam triggers were largely triggered by content (for example, the word “free”), we’re told that the biggest variable today is now sender reputation. Response rates and even ROI are the metrics that should guide your email strategy, not spam rates.

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FTC Completes CAN-SPAM Review


Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. The truth though is that the CAN-SPAM Act does set a pretty low bar for email senders. . CAN-SPAM compliance should just be a starting point for governing your relationship with your email audience. .

Google Announces it Uses Spam Fighting AI via @sejournal, @martinibuster

Search Engine Journal

Artificial Intelligence offers "unprecedented potential to revolutionize" spam fighting. Blocks estimated 99% of spam from search results The post Google Announces it Uses Spam Fighting AI appeared first on Search Engine Journal.

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Spam Email Signups: 3 Ways to Protect Your Email List


Do you want to prevent spam from getting on your email list but not sure where to start? Today, we’re going to teach you how to block spam email signups in 3 ways, including: The Honeypot technique. Why Spam Email Signups Are So Harmful.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam


Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam.

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Why Are My Emails Going To Spam?


Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution, and even the most experienced senders run into occasional inboxing issues. We’ve compiled our list of best practices to outline how to remedy a spam problem.

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The Customer Is Always Right: Email Marketing Spam Edition


A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. While there are official regulations such as the CAN-SPAM Act in place that make clear determinations when it comes to spam, it is also important for senders to keep in mind that “spam” is increasingly in the eye of email recipients themselves. Recently, Microsoft detailed this strategy within their own Spam Fighters program. Or non-spam?

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Google Rolls Out New Spam Algorithm Update via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Danny Sullivan confirms an algorithm update targeted at fighting spam is rolling out to search results. The post Google Rolls Out New Spam Algorithm Update appeared first on Search Engine Journal.

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How to Avoid Your Salesforce Email Going To Spam

Predictive Response

How to Avoid Your Salesforce Email Going To Spam. Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. Ideally, there are two parties that can determine whether your emails will end up in the spam folder.

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Google Announces Spam Update Part 2 via @sejournal, @martinibuster

Search Engine Journal

Google announced the second anti-spam update is rolling out today. Similar to to last week's spam update it will finish rolling out the same day The post Google Announces Spam Update Part 2 appeared first on Search Engine Journal.

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Google Link Spam Algorithm Update Rolling Out on July 26 via @sejournal, @MattGSouthern

Search Engine Journal

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The post Google Link Spam Algorithm Update Rolling Out on July 26 appeared first on Search Engine Journal.

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Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It

Benchmark Email

Spam — to know it is to hate it.

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Spam Traps and More – Email Deliverability Hot Buttons


Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? A: Spam traps are real email addresses that are used to identify and track (test validity) of the emailers. There are two types of spam traps – pure and recycled. Q: How do you minimize the risk of hitting a Spam Trap in your list? .

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The Ultimate List of Email SPAM Trigger Words


Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. Will it even get to them, or will it trigger SPAM filters? Trigger words are known to cause problems and increase the chances of your email getting caught in a SPAM trap.

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News


In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. It’s not just marking a message as spam.

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What Your Recipients Think of Spam


We interviewed 40 email recipients across the UK and US to find out how they feel about and interact with spam. The post What Your Recipients Think of Spam appeared first on SendGrid.

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7 Dos For Deliverability and Avoiding Email Spam Filters


Spam Traps: Do you have a process to validate email addresses to be sure your database doesn’t contain a bad email that will land you in a spam trap or honey pot? How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the images and the links before you were ready to hit send.