chiefmartech

OCTOBER 22, 2023

Then there are a couple hundred category and vertical market leaders in the torso. I’d categorize eight different kinds of martech companies in the long tail: Horizontal software (disruptor) startups — early stage, but big ambitions. Horizontal software (fast follower) startups — also early stage, chasing disruptors.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Without losing focus on your starting point, be planning your next move(s)–which highly depends on if you have a vertical or horizontal product.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

chiefmartech

DECEMBER 4, 2017

But what’s likely driving a big part of that disruption are the dynamics of vertical competition. Particularly in the context of commerce, Amazon is a uniquely powerful vertical competitor — through Amazon.com, Alexa, and now even Whole Foods, they have a growing portfolio of proprietary touchpoints with consumers.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Martech

MARCH 13, 2024

But in a world now where you have a lot of open source models, the cost of actually accessing the software is reasonable. Instead of a horizontal AI general-purpose search, it’ll be a vertical search. You apply AI to a very narrow topic and go deep, this vertical AI is gold, in the sense that it is going to make our lives easier.

Marketing AI 77

Marketing AI CPO Verticals Terms and Conditions 77

Martech

APRIL 12, 2024

CDP market makers Here are just some of the key players in the CDP market space: ActionIQ ActionIQ specializes in the enterprise market across a broad spectrum of verticals. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Whale Pages

JULY 16, 2020

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” How much does it cost to develop a Software as a Service (SaaS) product?  14 Minute Read.

Budget Programs 59

Budget Programs Work Management Marketing Management Cost 59

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. Software as a Service (SaaS). . I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Nonprofit. . Restaurants.

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

Vision Edge Marketing

JANUARY 30, 2024

For example, a software company that provides Customer Relationship Management (CRM) solutions might implement a market penetration strategy by offering discounts and additional services to its existing customers to increase their usage and, consequently, their loyalty. As time has progressed, specialized approaches have evolved.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

TrustRadius Marketing

APRIL 5, 2021

GIS, or Geographical Information System, the software offers advanced mapping features in open-source or commercial programs. There are plenty of free GIS software options available to fit the specific needs of your business. This post will help you determine which free GIS software best fits your use.

Enterprise Management 52

Enterprise Management Software Best Practices Wiki 52

Marketing Insider Group

JANUARY 14, 2021

Content marketing software company DivvyHQ doesn’t beat around the bush with a vertical-focused, campaign landing page that appeals directly to their target audience. Email marketing software company Campaign Monitor states their offer clearly and draws all attention to the email collection form. Campaign Monitor.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Act-On

NOVEMBER 15, 2023

Marketing Automation Returns: The Outcomes No matter the business type or vertical, when marketing automation is done well, it reaches a large percentage of leads and customers who come into contact with the business. Purchase a platform that is simple, easy, and fast to learn.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Webbiquity

JULY 23, 2022

In addition, plenty of modern anti-fraud software can help prevent fraudsters from taking advantage of fake IDs. For example, synthetic identity fraud with SEON : it’s anti-fraud detection software is popular for reducing fraud rates with real-time data enrichment and advanced use of APIs. Look at data both horizontally and vertically.

Tips 136

Tips Multi-Channel SIC Work Management 136

Strategic-IC

OCTOBER 21, 2019

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing. Unlocking the Benefit of HubSpot Sales Software.

Hubspot 72

Hubspot Software Process Sales Cycle 72

Heinz Marketing

JUNE 22, 2023

What if your product or service addresses multiple verticals? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? Maybe it’s really a case-by-case situation? Sometimes it is just not as simple as developing one or even two buying committees.

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

chiefmartech

NOVEMBER 11, 2017

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. One million software companies. And who am I to throw stones ?)

Software 80

Software Paid Search Agency Companies Startups 80

xiQ

MARCH 31, 2023

High-value Offerings: ABx is highly efficient when marketing high-value solutions, which typically entail substantial expenses for customer acquisition such as software, consulting, or professional services, which typically entail substantial expenses for customer acquisition. Location e.g., San Francisco, California, USA etc.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Webbiquity

APRIL 14, 2020

NOTE: The following charts compare the responses of technology marketers (those in the software or media/Internet/telecom segments) to non-tech B2B marketers (primarily manufacturing, business/financial services, and construction) excluding healthcare. But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments?

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Whether it illustrates the steps of a food recipe or how to use a software platform, brands can use Reels to communicate directly and in a conversational way with users who want to learn. Use descriptive hashtags.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services.

Digital Experience Platform 101

Digital Experience Platform Lock-In eCommerce Verticals 101

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. We did vertical and persona-based messaging to those accounts and we were able to drive a deal from open to close two weeks faster than our expected timeline.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 115

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity. This ensures consistency and avoids duplication of efforts.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Why we care. Again, the B2B buyer journey has changed — irrevocably.

DemandBase 103

DemandBase Advertisements Advertising Marketing Management 103

Valasys

OCTOBER 13, 2023

It appears consistently across various fields including healthcare, software engineering, and others. This falls in line with the vertical bar requirement of the Pareto chart – the most important factors come first, followed by the others. First, define the vertical and horizontal axes.

Verticals 52

Verticals Rules Order Organic Leads 52

Vision Edge Marketing

DECEMBER 5, 2023

Are you at risk in any of your vertical markets ? For instance, a software company might use an ecosystem map to identify areas where its competitors have a stronger presence and develop strategies to defend their market share. For example, is there a way to leverage a market niche strategy ?

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Blue Flame Thinking

FEBRUARY 21, 2023

Editing software can help you do all this. Shoot the video in a horizontal format using the Grid setting on your device to enable vertical video cropping. Vertical video can be important for platforms like TikTok, Instagram, Facebook, and YouTube. Perhaps you include short clips of field interviews or experts.

Social Media 97

Social Media Video Marketing Media Verticals 97

SmartBug Media

FEBRUARY 15, 2021

This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Marketing Insider Group

JUNE 23, 2021

Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. Use Quality Video Editing Software. The rule of thirds has long been used in visual mediums, such as painting, photography, and film. Source: Digital Photography School.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Webbiquity

MAY 25, 2021

Twitter is compelling for certain verticals, news, politics, sports. It’s a very visual kind of business, so it works well in that sense; enterprise software, not so much. In the right verticals within B2B, Instagram works out. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. There are a lot of companies competing in the vertical and the scope for growth is limited. It makes a lot more business sense to test the demand for a product or service first within the vertical.

Training 214

Training Planning Work Management Marketing Management 214

Leadspace

MARCH 9, 2022

First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc. – and how the solution’s go-to-market strategy and tactics are optimized for such target buyers.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

First they looked at the components that make up each organization’s vision of an ideal account profile – variables such as size, vertical market/industry, marketing sophistication, data management maturity, etc. – and how the solution’s go-to-market strategy and tactics are optimized for such target buyers.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Only B2B

FEBRUARY 11, 2024

For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

MARCH 12, 2024

There are three levels to a successful ICP: The first is in broad strokes: firmographics (vertical, revenue, number of employees, location, etc.). targeted companies with larger legal departments will benefit from our software). Your TAM has a subset of your ICP. The ICP is the prompt you put in your ABM satellite navigation.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91