vendor 
Customer Experience Matrix
APRIL 26, 2011
There are plenty of other vendors serving micro-businesses. See my List of Demand Generation Vendors for other options. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. MakesBridge is another contender. per month email product.
The ROI Guy
MAY 6, 2010
Assessment tools enable vendors to engage with customers to realize and prioritize issues they may not even know they have, and provide intelligent product/solution roadmaps and recommendations. Tailwinds for Marketing Automation Software - Insi. IT vendors, are you. IDC: Economic Buyers, Digital Overload and Sales E.
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The ROI Guy
DECEMBER 6, 2010
During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%
The ROI Guy
FEBRUARY 4, 2009
Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Tailwinds for Marketing Automation Software - Insi.
The ROI Guy
JANUARY 10, 2011
For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.
The ROI Guy
JANUARY 25, 2011
Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Tailwinds for Marketing Automation Software - Insi. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).
The ROI Guy
FEBRUARY 4, 2009
Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.
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