3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process.

Why Social Media Doesn't Work [PowerViews LIVE Highlights]


On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing ROI PowerViews Social Media

Does Paid Social Media Work?

Modern Marketing

It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? Is Social Media Marketing Still Relevant?

How to Make Social Proof Work for You

Writing on the Web

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Attracting Clients How to.Tips Writing for the Web persuasion persuasion triggers social proof stories storytelling

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How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. Half a dozen responses related to a variety of social marketing challenges, primarily focusing on. Using social.

B2B Link Building Strategies That Really Work

KoMarketing Associates

B2B link-building strategies that really work. I’d also like to stress that the process of obtaining links (especially if you’ve never worked on this before) requires a good number of hours invested. Yes, standard email outreach templates don’t work because they’re overused.

How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

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10 B2B Social Media Strategies That Work For Any Industry


B2B businesses are proof that any business can be successful on social media. Because they've turned a niche industry that -- admittedly -- isn't the most exciting into a playground for social content. 10 B2B Social Media Strategies for Any Industry. Social media shouldn't be.

How PR and Social Media Can Work Together


Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

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How to create a social media calendar that works

Sprout Social

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. Live tweets for major events or reactive posts related to significant news are engaging for your audience and interesting to create as a social team.

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

There’s nothing wrong with trying out new tactics for social media (or any other channel) marketing. These social media marketing tactics may not be fresh, but they are effective. Tactic #1: Post Your Content Repeatedly on Social Media. Social Blade for social media.

17 Social Advocacy Stats that Prove Employee Ambassadors Work?


Content Marketing Strategy Employee Advocacy Social Media Tips content marketing tips social media marketing

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How to reach your customers at work or at home


With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

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Should you stop (organic) social media activity?


Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

Why this LinkedIn ad works – 2 Key Tips for Success via @spearmktg. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.

8 commonly overlooked ways to make social media work for you


Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. Discover the following eight commonly overlooked ways to make social media work for you. Using social media to promote your business is a wise idea.

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options.

Study: Marketers Still Face Challenges with Strategic Social Media Marketing

KoMarketing Associates

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic. Customers Want Marketers to Use Social to Connect.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. They send out press releases, they contact journalists, they do social media.but they don't have any clear goals or objectives in mind. Poor Pitch Work. Successful PR takes work. "Get me some PR".

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The 29 Best Social Media Monitoring Tools


Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Why You Should Thoroughly Audit Your Social Media Presence


Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. What Is a Social Media Audit?

Make your life easier with social media marketing tools and apps


Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier. If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you. It’s 2018!

Role of social media in knowledge management


There are a few important similarities between knowledge management and social media. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work. Social media is not only for sharing your content.

“How I Work”: Neal Schaffer, CEO of Maximize Your Social @NealSchaffer #HowIWork

Heinz Marketing

Are you like me and enjoy “How I Work” from Inc Magazine as well as via Lifehacker? We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. This week I’m excited to feature Neal Schaffer , CEO of Maximize Your Social and author of numerous books on social and digital sales best practices.

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How to Make Social Proof Work Online

Writing on the Web

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Related posts: Phony Testimonials and Dumb Social Proof.

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How Can Mass Customization Work for Small Businesses?


There is a tendency to keep monkeying with styles and to spoil a good thing by changing it,” Ford explained in My Life and Work. This approach to manufacturing and sales worked back then. In today’s era of personalization, one-size-fits-all products don’t work.

“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Work email – 5. First thing you do when you come into work? How I work Productivity

The Guide To Social Media Marketing Automation


There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

56 Reasons Why Content Marketing Works

Marketing Insider Group

By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition.

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B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Paid Social Media for B2B. Run social ads!

Book Preview: The Social Employee


It’s reflected in the myriad social interactions an organizations employees have online. In the social age, the image of a company is no longer controlled by a charismatic CEO, clever advertising, or carefully choreographed media relations.

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Social media marketing is Homo sapiens sapiens social


I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring.

A Path to Purposeful Work


The combination of what I achieved and what I was interested in – namely, purposeful work – led me to HR, a field I’ve now worked in for more than 20 years. Don’t get me wrong, not every role in my work history was for a purpose-driven company.

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Seven Key Categories of Social Media Marketing Tools


But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Social media strategy leaders: Lisa Marcyes


How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. Manage social influencer outreach. Welcome, Lisa !

Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

As a result, B2B marketers have to put in the work to build genuine relationships with their potential influencers. It takes more work, but developing genuine relationships can be incredible for the return on your investment. Influencers didn’t work so hard to go unnoticed.

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17 Social Advocacy Stats that Prove Employee Ambassadors Work?


Content Marketing Strategy Employee Advocacy Social Media Tips content marketing tips social media marketing

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