How to Leverage User-Generated Content Marketing to Achieve Amazing Results

DivvyHQ

To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.

The Marketer’s Guide to User-Generated Content

Zoominfo

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

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5 Ways User-Generated Content Amplifies Your Social Media Strategy

Marketing Insider Group

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns

Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Social media activations. More reach on social media.

Guide to User-Generated Content in SEO & Digital Marketing

seo.co

It’s something marketers call user-generated content, and it has the potential to take your marketing to the next level. What is User-Generated Content? Common types of user-generated content include: Social media content. Get Active on Social Media.

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Hubspot

Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content.

5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Oracle

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. A study by Pixlee has shown that displaying user-generated content on marketing channels can increase online conversions two to four times. It also encourages social engagement and helps to build your brand’s social audience.

3 Engagement-Driving Examples of B2B User Generated Content

Marketing Insider Group

Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. The post 3 Engagement-Driving Examples of B2B User Generated Content appeared first on Marketing Insider Group.

Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement

Crimson Marketing

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. The post Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement appeared first on.

How to Create Authentic Marketing with User-Generated Content

Marketing Insider Group

Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. But social media has not only changed how people […].

How Many More Leads Do App Users Generate? [CHART]

Oracle

by Jody Mooney | Tweet this In celebrating the Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. Generating leads comes from the ability to attract and convert potential buyers. How Many More Leads Do App Users Generate?

PathFactory + G2: Enable Your Buyer With User-Generated Content

PathFactory

Successful buyer enablement provides buyers with everything they need to move forward in their decision-making process–social proof and unbiased third-party content is a huge piece of that puzzle. According to 2018 Demand Gen Report Content Preferences Survey , the most credible sources of content for B2B buyers are peer reviews / user-generated content (UGC) (64%) and third party publications or analytics reports (64%).

The Ultimate User-Generated Content Guide

Sprout Social

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. What Is User-Generated Content? Why User-Generated Content Is Influential.

How S’well uses Curalate to drive sales with AI + user-generated content

ClickZ

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. Curalate making social media shoppable.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

Photoslurp: How user-generated content (UGC) can increase online sales by 15%

ClickZ

User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content. User generated content can be incorporated onto product pages, home pages, community galleries, etc.

Improve B2B Social Media With User-Generated Content

Schubert B2B

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. But in reality, effective B2B social media is more than just sending one tweet a day because that’s what everyone else is doing. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC).

Improve B2B Social Media With User-Generated Content

Schubert B2B

B2B social media can open new doors for companies. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.”. But in reality, effective B2B social media is more than just sending one tweet a day because that’s what everyone else is doing. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC).

Tapping in to the Power of User-Generated Content

Launch Marketing

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. What is User-Generated Content?

It’s Time to Think Bigger with User Generated Content

nDash

And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. But user generated content definitions have grown too narrowly-focused on social media platforms. Why User Generated Content Matters.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

The 10 Best User-Generated Content Campaigns on Instagram

Hubspot

We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media. User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product. UGC isn't paid for, and its authenticity makes the user the brand advertiser as well. Why User-Generated Content?

Millennials Love User-Generated Content

LEADership

They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. 71% of millennials check social networking sites at least once per day – 11% more than watch TV. Other types of user-generated content include blogs, reviews, and status updates. Peer reviews and social networking got 68% and 50% respectively.

How to Retain Customers Using User-Generated Content [Free Guide]

Hubspot

With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. We've partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers.

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. Benefits of User Generated Content.

3 Ways to Grow Your Business With User-Generated Content

Marketo

What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1. These user-generated photos show the enthusiasm of the Tribesports community and encourages others to join.

10 User Generated Content Campaigns That Actually Worked

Hubspot

There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

How to Incorporate User Generated Content into Your Nonprofit Marketing

Hubspot

User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. And you get social proof! Use various social media plug-ins throughout your website to encourage site visitors to spontaneously create and share their own UGC. Don't forget about placing social media sharing buttons in all the right places throughout your website and blog.

5 User-Generated Content Mistakes to Avoid

Hubspot

When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight.

How to Retain Students with User-Generated Content

Fathom

Try these options on all of your social channels to find where your audience is most active: Promote the usage of a hashtag. Host contests on social media to receive student feedback. Remember that all of the student-generated content you engage with should be quality; you want their peers to actually care. Offer internships to students to help you promote the school via social media and your website.

User Generated Content: How to Use It, Share It, and Love It

Vidyard

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. That makes people want to participate in UGC, which in turn, creates “social proof”: it makes audiences feel that if other people like a product, they probably will, too. User-Generated Content doesn’t always have to focus on products. Take a look at how Coca-Cola used User-Generated Content.

Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. 150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Everyday I provide support on the social web to customers.

February 2011 Release – On-Demand Contacts, User-Generated Contacts, Fortune 500 / 1000 Search and more

Sales Intelligence View

We have more contact accuracy and social selling enhancements for you this month. Here are your V60 February release highlights: • Enhanced On-Demand Contact Search • User-Generated Contact Profiles • Fortune 500 and 1000 [.]. Product Updates Prospecting Sales Data Sales Intelligence Social Selling February 2011 release on-demand business contacts partner search social profiles socialize your contacts user-generated contacts v60 release

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. First off, let’s get it out there: I’m a huge user-generated content nerd. Sure, some user-generated content can be a bit off-the-wall. Yes, user content might be a bit of a hard fit for your brand at the onset.