WebMarketCentral

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Whether on Twitter or any other social media platform , the key word to remember is "social."

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Social Networking or Social Notworking?

WebMarketCentral

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. Let's get real; social media is a hammer.

Social Media Ostriches

WebMarketCentral

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites."

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit? Social Tagging

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Social Tagging

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Email is permission-based interruption marketing; social media is participatory.

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed. Social Tagging

How to Create a Cool Social Media Email Signature

WebMarketCentral

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A Social Media Signature"), then click "Next."

Can Social Media Save Detroit?

WebMarketCentral

Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. Chrysler, meanwhile, still apparently doesn't get social media , at least according to Noah Mallin.) Social Tagging

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Social Tagging

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.

The 4 C's of Social Media

WebMarketCentral

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Social Media: This is a treasure trove of information for any Big Brother-ish entity. Social media is now used routinely in the hiring process. Social Tagging Random Is Big Brother watching you?

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. Three key points to note Social media is valuable.

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Social Tagging

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Social Tagging

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix.

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Social Tagging

The Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0

How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) Social Tagging Research and Reports In It Came from Facebook!

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons.

Social Media Best Practices Start with Blogging

WebMarketCentral

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media.

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? What are the most popular Web 2.0 applications?

Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Use social media to enhance your SEO efforts and build your business? OldSchool, shows how to dramatically grow the number of high-quality backlinks to your website by using social bookmarking sites and blogs. How Can Marketers Harness The Social Web?

Five Ways to Give Back Through Social Media

WebMarketCentral

In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. AllAboutPets is essentially a social networking site for British pet owners.

Using Blogs for Social Media Optimization

WebMarketCentral

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media.

The Coming Consolidation in Social Networking

WebMarketCentral

Social media sites are multiplying like rabbits. social tagging sites. As Paul Dunay points out, the explosion of social media sites has spawned its own acronym : YASN (Yet Another Social Network). tags: Social media sites, Alexa rankings, Web 2.0

Christopher Barger, GM's Social Media Rock Star

WebMarketCentral

60% of those under the age of 21 belong to a (online) social network. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product.

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Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses.

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Social Tagging What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

It's less formal, more "social" and usually more effective than "cold" outreach. Social Tagging