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The 17 Best Social Media Management Tools

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Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 3) Radian6 (aka Social Studio).

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The 29 Best Social Media Monitoring Tools

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Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

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How to Build a B2B Marketing Team

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However, it’s not clear where functions like email marketing, social media management, influencer outreach, and paid online advertising fit into the model. One of the most critical aspects of creating a roadmap for business growth is staff planning.

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3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

115 Facts You Never Knew About Social Media [Infographic]

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It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

49 Noteworthy Social Networking Stats and Facts

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Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Social Media Examiner ). Social Media Examiner ).

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The 21 Best Content Curation Tools

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The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

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Video encourages social media shares. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today!

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The 15 Best Special-Purpose SEO Tools

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A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. Can get backlinks and social share counts from websites and more. ” — Robbie Richards. Showcase reviews: Kissmetrics, Buffer Social. ” — Social Media Today.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).

35 Stupendous Social Networking Facts and Stats

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Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

23 Outstanding Social PR Guides

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This shift has led to today’s emphasis on “social” PR. What are the best practices for social PR? Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months.

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10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

How to Calculate the ROI of Social Media Marketing [Infographic]

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Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

5 Easy Tools for Social Selling Success

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Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? 5 Easy Tools for Social Selling Success.

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The 26 Best All-in-One SEO Tool Suites

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Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Guest post by Lilach Bullock.

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20 Tremendous Digital Marketing Stats and Facts

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Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social ad spending has doubled over the past two years. 2: 47 Superb Social Media Marketing Stats and Facts. #3:

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23 Outstanding Social Media Marketing Guides

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Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

How Does Content Marketing Help with SEO?

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Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock.

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Five Strategies for Improving Customer Experience

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For example, seek out what your customers are saying about you on social media, and join the conversation in a positive way. Follow the blogs and social media accounts of experts and influencers in your industry. Guest post by Brooke Cade.

Three Influencer Marketing Secrets to Drive Traffic

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I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. When was the last time you clicked on an ad on social?” Guest post by Tim Brown.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Guest post by Andy Beohar.

The 10 Best Customer Service and Customer Engagement Platforms

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The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. ” — Social Media Explorer. Showcase reviews: Social Media Explorer. Be more social with your subscribers! Social Media Explorer.

22 Tantalizing Content Marketing Stats and Facts

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Content between 3,000 and 10,000 words receives the most social shares—even though publishers are producing 16 times more short-form content than long. In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively.

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31 Sensational Social Media Marketing and PR Stats and Facts

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Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Get social PR right. Social Media Today ).

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How to Make Your Content Stand Out in 2017: Three Expert Tips

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Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. It’s not just that social networks want to sell ads.

How to Use Social Media for Event Marketing [Infographic]

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Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Social Media Marketing employee advocacy influencer marketingGuest post by Liz Greene.

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22 Expert Guides and Reviews of 200+ Social Media Tools

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In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.

The 17 Best Keyword Research Tools for SEO and SEM

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Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. ” — Maximize Social Business. Showcase reviews: Maximize Social Business. Maximize Social Business. Social Media Today.

The Real Roadblock to Social Business Success

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Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

The Basics of B2B Social Media Marketing Strategy

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Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Maybe you promote their business on social media, via your blog, or on a guest post. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever.

Nine Winning Digital Marketing Strategies From The B2B World

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Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Be human: Not just social media; be social. Use social media to humanize your brand.

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Five Content Marketing Tips for B2B Success

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Be natural and give your social media a personal touch. Social media is an important community engagement tool, allowing users, rather than the brand, to lead the discussion. Guest post by Mark Pinnes.

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What are the Best Social Networks for B2B Marketing? (Research)

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There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The overall results—that social media drives 1.1%

The 23 Best Content Ideation Tools

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Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

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