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The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Fully automatic feeds publish to a social media platform without any human intervention.

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

The State of Demand Generation

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There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

Content Marketing is the New PR

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15% year-over-year increase in social media mentions (vs 2% for followers). That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers.

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It’s Time for CEO’s to Get Social

The Effective Marketer

The Social CEO, via MBAOnline.com. Social Media infographic mbaonline Some CEO’s just ‘get it’ while others don’t seem to bother.

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Marketing Automation Catching On Fire

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. Buyer Persona Insights makes a good argument when it says that buyers in B2B marketplaces are becoming more social in their interactions. “B2B buyers today are becoming more social and not just in technology usage but in terms of what the influence of the technology has done to make buyers behave more socially.&# – Buyer Persona Insights.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

How to Build a Content Development Plan for Your Site

The Effective Marketer

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You?

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what's your marketing approach?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Inbound Marketing Analytics 101

The Effective Marketer

In the eBook you will see metrics for the following marketing tactics: Social Media. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.

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How to Maintain Great Content Curation

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Interact with other webmasters on social media and encourage them to send you interesting links. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). 2: The structure of the social network . No wonder there is so much confusion when it comes to social media and viral videos!

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When Inbound Marketing Goes Wrong

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They explain that while inbound marketing supports your newly created content by sharing it on social channels, making it faster and easier for your content to be found, outbound marketing (paid sponsorships, banner ads, etc.)can The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers.

How Viral Marketing Can Kill You

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Book Review Communication Marketing Planning Marketing Strategy Social Media engagement failure scott stratten success story unmarketing Viral MarketingViral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing.

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone.

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Getting the most out of conferences and events « The Effective.

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A Brief History of Marketing

The Effective Marketer

Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content. I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!)

Proven Tactics to Increase Blog Traffic

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Participate in Social Sharing Communities Like Reddit + StumbleUpon. Thanks to Christopher S. Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share.

Ten Tips On How To Promote Your Website Through Content

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Social media promotion – The most important aspect for promoting your site through content. Google ranks websites depending on indicators from social media. Content Marketing Online Marketing Social Media Web Design content marketing David Tully personas SEO

What Makes Ads Go Viral?

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Some people share it for ‘status’, or to rank up higher in social media circles, or to be seen as savvy in a subject. Content Marketing Social Media hbr viral ads viral videoLooking for a recipe to get your new video to go viral?

Survey Highlights Email Marketing Effectiveness and ROI

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ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% Greater understanding of social media and email as complementary channels.

Email Adoption High But Lacking Best Practices

The Effective Marketer

Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Embed Social Media Into Email Content.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

WordPress Plugins for Marketers

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This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

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Making the Most of Your Webinars

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Marketing Technology Focus in New Startup Competition

The Effective Marketer

Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. I’m excited about a new startup competition coming up soon. The best thing about the event, though, is that it will attempt to pair big brands with promising marketing technologies. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

It???s Time for CEO???s to Get Social

The Effective Marketer

The Social CEO, via MBAOnline.com. Social Media infographic mbaonline Some CEO’s just ‘get it’ while others don’t seem to bother.