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The three biggest social media problems are NOT social media problems

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But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. Here are three problems that people may THINK are social media marketing problems … but they’re not. By Mark Schaefer.

Social media engagement is a lousy metric

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Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. Social media engagement may be the wrong metric. It provides social proof that there is activity on the content.

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Understanding Generational Social Media Preferences

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I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. YouTube is their second favorite social platform.

How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work.

The new standards for strategy and social media success

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I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? Social sharing creates advocacy.

Social selling and the social enterprise: From fantasy to reality

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Many organizations are experiencing frustration with the concept of the “social enterprise.” By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. For us, social works.

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There is no glory in “old school” marketing

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“I’m not into social media,” one marketing executive recently told me (with pride). By Mark Schaefer. “I don’t even have a LinkedIn profile. I’m old school.” ” Old School. What does that even mean?

The first step in social media marketing is not social media

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“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Social media marketing doesn’t start with social media.

The disconnect between social media popularity and business effectiveness

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This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. ” Social proof may define authority.

7 Ways a small business can use social media resources wisely

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So how should a small business with limited resources realistically approach social media marketing?”. The time and resources needed to be effective in social media is certainly a problem for companies big and small. I think we can burst the bubble by now — social media is NOT free.

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

Does corporate storytelling work? Some mega-brands say no.

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The other factor is that with Coke’s buying power, it could create promoted content on social sites more cost-effectively then feeding their own publishing beast with original content. By Mark Schaefer.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal. By Brooke B.

How your personality aligns with social media content types

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I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. By Mark W. Schaefer.

Case study: Social media engagement as a point of differentiation

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There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

The lost blogging monarchy, the defeat of links, and the war on social media

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At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Social media has become a dead end for content. Social media cul-de-sacs.

20 Ideas to super-charge your social media network

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Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network.

What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. The best social media platform for your organization.

Finally, the truth about social media and customer engagement

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My social media engagement level was still the same, it just became diluted. They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer.

Your social media strategy plan: Where do you START?

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When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. And by the way, your social media initiative doesn’t start with a Facebookpage. Social media lead team.

A ton of useful information on social media marketing measurement!

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In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer.

10 Ways to Drive More Social Proof

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10 Ways to Drive More Social Proof from Mark Schaefer. In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. 10 Ways to Drive More Social Proof from Mark Schaefer.

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From newbie to expert, here are the best social media tools for your business

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When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level.

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70 Rising Social Media Stars

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Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.

Four profound marketing megatrends for 2016 and beyond

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Analytics — A simple social media dashboard is not enough to win in this environment. As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent.

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Why “rich content” is central to your social media strategy

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This was long before “influence marketing” was a thing and I called this new trend “social scoring.” There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me.

The 30 possible ways you can create customer value

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I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true.

New research: An exceptional path to social selling success

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Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. Here are some big take-aways from one of the first real academic views of social selling. Social selling best practices.

If you stopped publishing your social content, would anybody notice?

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By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? See you in the social sphere!

There is no community on social media

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Here is why companies can certainly build communities on social media and, in fact, they are doing so. Which leads me to this final point on the nature of social media community … 4. You social media connections are generally weak relational links.

Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? ” If the answer is “yes,” then social media should probably be a top priority for you. Why would I participate in social media?”

Case study: Social media success in regulated industries

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Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page.

Stop blogging until you do these five things

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I just found this awesome blog on social media measurement. Social sharing buttons. I’m embarrassed to even put this in print but so many great sites don’t have a way to easily share to the social networks. By Mark Schaefer.

The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). By Brooke B.

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Five ways to calm down and not be overwhelmed by social media change

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It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane.

CEOs are finally embracing social. What does it mean to you?

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There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010. CEOs and social media.

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Social selling, social business, social employees and other hype

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Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. The social enterprise. The social employee.

The greatest content marketing case study in history

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By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study.

7 Ways social media has changed leadership

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The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership.

Four steps to stay on top of social media trends

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How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Related Stories 14 Data Visualization Tools to Tell Better Stories with Numbers The key to social media success rests with HR?

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