Earnest about B2B

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This is the week that was in B2B: from content marketplaces to dinner dates

Earnest about B2B

Social media advice of the week. comes courtesy of Co.Design with the revelation that we should never pick our own social profiles. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week….

This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations

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comes courtesy of a recent Nielson survey that showed Generation X is even more addicted to social media than millennials. Yes, the 35-49 year olds were found to spend on average 6 hours 58 minutes a week on social media networks.

A guide to content curation. Where can I find shareable social content?

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In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. How can we keep the content monster fed and happy?

Testing Event Technologies at EventLab

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What’s more (the clever bit), it syncs with their social and digital activities. Of course, no good event is complete without the life blood of social media flowing through it’s veins. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose?

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

The seven commandments for a successful rebrand

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Measure brand sentiment – from your customers and prospects using free social monitoring tools such as Social Mention and Klout , the cost-effective Trackur and SproutSocial – or more pricey ones including Radian 6 and MeltwaterBuzz. You usually know when it’s time for a rebrand.

22 things we learned at the Festival of Marketing 2015

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The festival brought together speakers from across the marketing spectrum to share their experience and insights in areas such as B2B, content marketing, social media, tech innovation, and many more.

Velociraptors in the kitchen (or: the importance of context in social media)

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The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. Don’t leave your social media accounts unattended.

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Novice to Social Media Smarty Pants in 4 Helpful Tips

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Taking the smoke and mirrors out of becoming a social media pro. In my time dabbling with social media, I have learnt enough to know that not being involved or at least having a basic understanding of it, can be a marketing no-no…. Quick wins to build a better social media strategy.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

Event Wallet: Making an impact at Event Tech Live

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An amusing (and engaging) social campaign. If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. It’s even more likely that you are still scratching your head as to how he managed to hold a conversation with you.

Events for #Eventprofs – are they worth the time out of the office?

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Bringing together mobile, social and content into physical, face to face events. Always remember the importance of your key influencers when planning any event, especially those with a big social following.

Live Streaming Apps - the future of Content Marketing?

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Beckham invested in the start up because he saw them as the future of social, which to be fair they legitimately could be. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV.

IBM's Watson gives the real insight on brand personality

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Powered by Watson , the tool uses ‘a spectrum of cognitive and social characteristics’ to analyse a block of text in order to determine the personality of the author (or in this case business). How do you get to the heart of a company? How do you really understand what they are all about?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

Innovation from the inside: Building Event Wallet

Earnest about B2B

Bringing together mobile, social and content into physical, face to face events. ‘I’ve got an idea for an app.’ How many times a day do you hear that?

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Don’t hate the player – an introduction to gamification

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Many of these people are casual gamers that have been sucked into the mobile and social games phenomena of the past decade – indeed 28 million people now get their digital feed muddy on FarmVille every single day. "You have to learn the rules of the game.

7 key takeaways from The State of Inbound 2016

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Paid advertising, such as print or outdoor, is seen as the most overrated marketing tactic by both inbound and outbound marketers.Even social media gets a bit of a knocking from 11% of inbounders. Social selling has increased in popularity for sales teams.

The Earnest Charity Tech Pub Quiz

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Social media TechnologyLast week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. A meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya.

5 tips to amplify your YouTube video and get more views

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This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. B2B Marketing Social media Content marketing Technology We all want our videos to go viral on the Internet, don''t we?

Changing rooms and changing behaviours: improving the retail experience

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If customers have their store account linked to their social media accounts, shops could exploit the nostalgia effect by showing old social media photos on screen “Look what you were wearing in winter three years ago! “If men liked shopping, they’d call it research” - Cynthia Nelms.

Internet video killed the TV star. The rise of YouTube for B2B advertising

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The algorithm ranks channels by popularity and engagement, using signals like watch time, comments, shares, social embeds. B2B Marketing Social media Content marketing

The not-so-secret formula to B2B website UX

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Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service. What’s the magic formula to best practice information architecture for a B2B, SaaS, or Services website homepage?

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Innovation in higher education marketing

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Harnessing the power of social. Tips and tricks on how marketing professionals can be more innovative. Walk into a modern classroom or lecture hall today and you might see more than the traditional blackboard, pens and paper which used to litter evenly spaced desks a decade ago.

Essential benchmarks for B2B marketers

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It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks Vital statistics, benchmarks + best practice guides for B2B marketers.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t.

This is the week that was: B2B Marketing round up

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Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. The insight into why twitter was so successful and his view on what ‘social media’ really is gives a different take from the usual spiel so called experts give online. All the best bits in the world of marketing.

Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.

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Social media engagement. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success.

The Panini Sticker: Probably the best content marketing in the World

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It’s no surprise then that this is content that has a real social dimension to it. Yes, this truly is the World Cup where social media has really come into its own, Gary Lineker. social media Content marketing

Eight years of top business brands on Twitter and their First Tweets

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Apart from amusing ourselves with colleagues'' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world. social media Which businesses were early adopters on Twitter?

What lies ahead: from the Wearables watershed to the Internet of many more Things

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> Brace yourself for the era of ‘See what I saw’ as 360 degree user generated video becomes common place across social media. > Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event.

Vital Statistics for B2B Marketers 2: The infographic

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B2B B2B data B2B marketing B2B Social Media B2B Statistics Content Distribution Content marketing Infographic b2b infographic inbound marketing infographic marketing data marketing infographic usefulness of data vital statistics infographic

Has technology made marketing easier and better, or just faster?

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With far more channels in play and with social channels designed to maximise audience interaction and opinion (for better or worse), comms and messages have to be more intelligent, more targeted and addressed directly at the needs of the individual.

Email Marketing for different buyer personas

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The silver bullet for these guys is feedback from other users/clients and including social elements. Back-up your messages and claims with testimonials and provide links to your social channels or even biographies for key personnel.

iBeacon: The Future of Content Marketing?

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discovers your business via an initial search or through some form of social media) with their final purchase in-store, especially with ROPO (Research Online Purchase Offline) so common. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss.

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The marketing graveyard has shut up shop

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Let’s take social media as an example. A tsunami of expectation has built over the last four years that social media will ultimately replace all marketing. We know social can have massive effects on a campaign, we know social is great to engage with clients and potential customers, blimey we even run campaigns that have social as the focus (if that is the right answer). Social is dead. A blog post on the death of email caused quite a stir recently.

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Brand high jinx and what you can learn from Paddy Power's Mischief Maker

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Social sets the news agenda.” ” So how do you create something that really takes social media by storm? The result: a good few column inches, social shares and an out of court settlement with LOCOG.

This is the week that was: Long live marketing

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Today, Buzzfeed is so much more than just a bunch of amusing lists – they are leading the industry’s trends in social, mobile and video. As we shine up the newest awards for our half green table , it’s onwards and upwards with another reflection on this, the week that was. Article of the week.

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8 tips to increase event engagement (as exemplified by elves)

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5) Harness the power of social and mobile. The majority of social media use is also done on mobile, so it’s important to make sure you place your content there and optimise for mobile and shareable.