Customer Experience Matrix

Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix

It's also the group with the most vendors I didn’t include – for example, there are probably 100 social media monitoring systems alone, most of which use at least some basic machine intelligence for language processing.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

Frey and Osborne did their calculations based on the assumption that it will be hardest to computerize jobs that require manual dexterity, creativity, and social perceptiveness.

Trending Sources

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors.

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Facebook and Google compete to provide information via social and search. Instead of a conventional “social network effect” where the value of a network grows with the number of users, this is a “personal network effect” where the value of a vendor relationship grows with the number of services the vendor provides to the same individual. Let’s put aside the deeper social implications of all this, in the best tradition of “other than that, how did you like the play, Mrs. Lincoln?”

Landscape of MarTech Vendor Directories

Customer Experience Matrix

AlternativeTo AppAppeal BestVendor Chief MarTech Cloudswave Credii DiscoverCloud GetApp G2 Crowd Gartner Gleanster Growthverse Luma Partners MarTech Advisor Osalt IT Central Station Serchen Social Compare Software Advice Software Insider (formerly FindTheBest) Terminus TopAlternatives TrustRadius.

Vendor 124

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

While opinions about social health differ, I think most people would agree that fragmented communities are problematic. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did.

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

Social networks, mobile devices including phones and wearables, and the Internet of Things will provide ever-more details about the precise situation of each customer during each interaction. The last three minutes of my MarTech Conference presentation are driving me crazy.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. Intent-based ads on social networks work roughly the same way, although the users are known individuals because they had to sign in.

Intent 101

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts. Corporate users also have tools to build email and social content and to set up contact sequences.

The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

Then Facebook shows up, first with a social network where people discuss their purchases before they make a Web search, and later with a mobile app that bypasses the Web browser altogether.

New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

It's a do-it-yourself guide to picking social media marketing methods. Resources include ability to generate large volumes of content, ability to generate high quality content, existing social media traffic, available support staff, and budget.

Paper 70

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

These were typically sourced from public information such as Web sites, job postings, and social media. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It

Ads 83

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

It recently added lead scoring and the ability to look up individuals on social networks. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

The system is also powerful in being able to connect to nearly any type of data stream, including social, mobile, and Internet of Things devices as well as traditional structured data. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well. In some ways they are even more interesting because they illustrate a mature version of the concept.

New Frontiers in Data Driven Marketing

Customer Experience Matrix

The core issue is that marketing campaigns in advertising, traditional outbound media, and new social and inbound media all target increasingly-identifiable audiences rather than anonymous cookies, site visitors, viewers, or prospect lists.

Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

It seems well within the capabilities of current technology to find people who indicate a specific need, based on their Web searches or social comments, and then to understand who those people are in terms of demographics, behaviors, and other attributes.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

social data. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile.

Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

These are account-specific sequences of messages which can be executed in multiple channels (email, phone, social, direct mail) in multiple systems (marketing automation, CRM, customer success) and targeted at different people within the account. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all.

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

It also adds some that are less common, including social data appending, blogging, and Web content management. Social data appending can search 27 sources, will automatically identify potential matches, and adds social activity to each customer profile.

API 88

Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight

Customer Experience Matrix

Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces.

Buy 82

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S.

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot.

StrongView Moves Beyond Email to Real-Time, Contextual Marketing

Customer Experience Matrix

Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads.

Email 75

Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!

Customer Experience Matrix

Captora , which last week announced $22 million in new funding , helps companies capture more leads from social, paid search, and organic search marketing. I’ve seen more interesting systems recently than I have time to review in depth.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

They put an application layer on top of that, including marketing automation, interactions (real time personalization, search engine optimization, social marketing), and operations (marketing management).

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Once the data is loaded, the measurement module provides dashboards and other reports to show marketing results including revenue impact; counts, conversion rates and velocity by funnel stage; and whatever other data the client has integrated, such as social sentiment or customer satisfaction.

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Many of those products have limited capabilities for working with newer data sources like Web sites and social networks, but the real distinction between them and CDPs is that the older systems are mainly designed to assemble data.

Class 87

Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. It has met with good success and is now offering its “social listening platform” more broadly. *