The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

6 Tips to More Powerful Social Selling

Act-On

Social selling allows you to reach prospects who were unreachable in the past. Sales Enablement Social Media Marketing social media marketing social media selling social sellingFind out how it fits into your marketing strategy.

Trending Sources

23 Outstanding Social PR Guides

Webbiquity

This shift has led to today’s emphasis on “social” PR. What are the best practices for social PR? Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.

5 Easy Tools for Social Selling Success

Webbiquity

Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. Remember trying to manage your brand’s presence on social media pre Hootsuite? 5 Easy Tools for Social Selling Success.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? 26: The 29 Best Social Media Monitoring Tools. #27:

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35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. WHY SHOULD I BE ON SOCIAL MEDIA?

12 Brilliant Ways To Save Time on Social Media

Act-On

How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

The Future of Social Media

Marketing Insider Group

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid.

How to Perform a Social Media Audit: Measure What Matters

Act-On

Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. What is a “Social Media Audit?”.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Get social PR right. Social Media Today ).

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36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

Marketing Insider Group

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. Social Media Social Media Campaigns

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Inside the Mysterious World of Dark Social

Act-On

Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social.

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity.

Social media employee advocacy is the heartbeat of your company

Biznology

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Start your social strategy and planning with your employees in mind.

The State of Social Media Engagement and 3 Proven Ways to Boost It

Act-On

Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report.

The New Social Buyer Ecosystem

Tony Zambito

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

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3 Social Media Marketing Tips For 2014

Modern Marketing

by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team.

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

Marketing Insider Group

The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing linkedin social selling social selling

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Guest post by Lilach Bullock.

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10 Top Marketing Thought Leaders in Social Media

Webbiquity

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.

The Social Business Shift [Infographic]

Modern Marketing

by Jesse Noyes | Tweet this What’s a social business all about? Is it about private social networks? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

How To Build Up Social Media Marketing Like LEGO

Modern Marketing

Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Marketing Insider Group

In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Content Marketing LinkedIn LinkedIn Marketing linkedin social selling social media marketing

Should Social Marketing Still Get Your Vote?

Act-On

First, let me start by saying that I get social. I was in a variety of product and marketing leadership roles from 2007-2016 for a leading company in the “social business” space, Jive Software. In 2009–2013 throwing money into social with a soft (or no) ROI was acceptable.

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?