Buzz Marketing for Technology

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. Have you made Google Plus a part of your marketing strategy yet?

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Storytelling Gone Wild: The Key to Creating Viral Content

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This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas.

Agile Marketing in B2B

Buzz Marketing for Technology

Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Internal reviews and multiple approvals have to be adhered to, and design and layout of messages, and distribution via Web, e-mail and social media, consume big chunks time.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

If you can’t make every single interaction and experience customers have with your brand a positive, engaging and intuitive one—whether it’s in-store, online, mobile, social or email—you should expect to say goodbye to them relatively quickly. Posted in Innovation.

The Social-Shake-Up: A New Breed of Marketer is Coming

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All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

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Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

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Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

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No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. That means the experience becomes more than just a social experience.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Advertising Applications Commerce Conversational Marketing eCommerce Interactive Marketing Mobile Social Customer Service Chat technology Chatbots conversational commerce mobile appsIt’s no secret that the rise of computer apps is transforming both the marketing and customer experience.

Social Business Intelligence: Wisdom from the Outside-In

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Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Most people who write on social.

6 Tips for Turning Big Data into Great Customer Experiences

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Social attributes. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Everything from age, geography and life stage, incorporating social profiles (e.g.,

4 Lessons from Responsive Design for CMOs

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Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. It’s all relative The speed with which social media spreads ideas and.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. How can you declare that you are customer centric if you don’t do Social Listening!

The Emotion found in Social Data

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Most people who write on social media outlets don’t do so just for the sake of doing it. That is exactly why Social Media is so special, so different. Because with Social Media, people become “micro-authors” when and where it matters. Let’s be clear.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.

Social Media Marketing and Darwin: Evolution or Irrelevance

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Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everything is pointing to digital technologies and social media, even in offline experiences.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

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Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media.

IBM Social Computing Guidelines

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IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. Skip to main content.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

Why Sustainable Competitive Advantage is so 1990

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He was able to demonstrate that that a particular set of investments actually got traction in the perception of the brand using only social media.

Monitoring vs Analytics [Infographic]

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So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Great for small brands and the do it yourselfer social strategists.

How to Make the Zero Moment of Truth Work for You

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Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

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So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. Related posts: 3 Ways Social Media can Boost Sales Success A new RAIN Group report proves otherwise and shows that.

What Social Data can Teach You about Audiences

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How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Social Media Data: Time to Embrace it There is not a day that goes by in the. My son is a senior in high school and I am beginning to help him with his search for the right school.