Biznology

Should you stop (organic) social media activity?

Biznology

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis. All sales leads are not equal.

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Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Socialize your videos for business development

Biznology

Sales and marketing people take note: v ideo is a medium used for everyday social communication. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?),

The art of narrative storytelling via social media marketing

Biznology

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way.

Why every business needs a social media business audit

Biznology

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

Organic vs paid social media: 12 myths vs realities

Biznology

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. The merger really expanded our social presence.

Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight.

Exploit the hours employees spend on social media

Biznology

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

How purposeful branding is driving millennials and social entrepreneurship

Biznology

Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. This idea of doing something good for society has been especially embraced by millennials who empower this rise of social entrepreneurship.

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Why most B2B social media programs fail to generate real leads

Biznology

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program? You’ve made it to the 2 nd phase of social media participation.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

In the posts from fellow Social Media Examiner contributor Stephanie Sammons , you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric.

3 Top Social Automation Tools

Biznology

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration.

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less.

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Why invest in a walled garden community without neighbors, when you can plop down your very own community-focused social network that has turn-key and built-in neighbors? The latest and greatest social media platform?

4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

11 inspiring case studies of digital transformation

Biznology

McDonald’s used social media to give away products related to the commercials they aired throughout the game. It was important for McDonald’s to have the ability to respond immediately to consumers and actively monitor social media trends in real time.

9 things you can do today to improve your Google search results

Biznology

Because Google loves engagement and popularity and visits and social shares and reshares and retweets.

All social media sites should offer profit sharing and ad revenue

Biznology

Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? —

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Social Media is a life sentence

Biznology

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street.

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

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How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution.

Influencers: the key to content marketing

Biznology

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. And brands that turn their social channels into faceless brand bullhorns often fail.

What am I supposed to do with all this data?

Biznology

Social data (influencers and share of voice). Social Data (influencers and share of voice)—What are the hot topics the top influencers are discussing? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.

6 types of content your readers hate

Biznology

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. The same goes for sponsored posts on social media. Craft blog posts, emails, social media updates, and other content to engage your readers.

Why 9Round should be using SOCi for social media management

Biznology

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. The post Why 9Round should be using SOCi for social media management appeared first on Biznology.

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing.

The salesmanship of influencer marketing

Biznology

Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitterIf you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and opt to check Slack in the morning vs. social media channels. It’s the ideal place to engage with social media and marketing professionals, many of whom are remote workers.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Content Marketing Social Media Marketing debug debugger debugging delinter Facebook facebook debugger facebook debugging facebook delinter facebook developer facebook open graph open graph

Five often-overlooked reasons senior executives should use social media

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I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile.

The future of Twitter is as a protected essential public utility

Biznology

Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. The post Lurkers are the 99.989% of Social Media appeared first on Biznology.

Social Media is Like Riding a Bike

Biznology

I get to a point on social media eventually, so hang in there. The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional.

The simple truth about what’s driving digital next year

Biznology

But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN.

10 Marketing trends to watch for 2017

Biznology

Visuals are so important to all of your marketing efforts, not just social media. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. Social analytics.