B2B Memes

A Look Inside a B2B Editor’s Head

B2B Memes

Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press Twitter

The Perils of Corporate-Personal Twitter Names

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Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about.

Trending Sources

Swabbing the Decks of the Titanic: Why You Should Learn Programming

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Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks.

Adam Tinworth: Journalism in a Period of Continuous Change

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For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Adam Tinworth. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

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” He was among the first in the trade press to recognize the significance of social media. Content Marketing Journalism blogging brand journalism journalism marketing new media Paul Conley Social MediaPaul Conley.

Dialogue vs. Monologue: Six New-Media Principles, No. 1

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Today, for anyone who’s thought much about social media, it verges dangerously on being trite. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media.

My February Challenge: 10 Tweets a Day

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Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement.

Digital Drudgery and Second-Stage Shovelware

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In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media.

Journalism, Professionalism, and the Turing Test

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Embracing the subjective, personality-driven approach of social media? On social media, he says, journalists must be personable, yes, but also professional: “A professional journalist using Twitter should behave professionally. What’s the way forward for journalists?

Test 39

Is the Distinction Between Consumer and B2B Media Still Meaningful?

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Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”.

Facebook Subscriptions: Overdrive for Journalists?

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That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. But for many journalists who already use Facebook enthusiastically for social purposes, the new feature may offer huge professional benefits as well.

Why Publishers Need Early Adopters, Annoying or Not

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Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it.

Do B2B Editors Get Twitter?

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The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. As Owens notes, retweeting creates a social bond: “it makes me feel validated when I see that someone else has retweeted one of my posts.

A Lesson from the Digital Productivity Terrorists

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New-Media Models content content farms journalism new media old-media print publishing models Social Media WritingDoctorow: Productivity Terrorist?

“Content Is Power”: Q & A with Mark W. Schaefer

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As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? Mark W. Schaefer.

30 Lessons from 30 Blog Posts in 30 Days

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Not only does it give you something to talk about, but it’s what the social web is all about. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T.

Time to Surf the Wave of the Personal Brand

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That means blogging, using social media, and—you may shudder to think of it—promoting your brand.

Media 23

Hear a Buzzword? Demand a Definition

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Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

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In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But text messaging was in its infancy, and the social web was yet to be born. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. Now, though, we have become so entwined with our social networks that it takes conscious and sustained effort to do so. Social Media new media old-media Twitter

Shakespeare Was an Aggregating Social-Media Pirate

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But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability. Aargh?

Social Media and the Blurring of Professional Roles

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In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. More than ever, in the social media era it’s not what you are but what you do that counts. Related posts: Nine Keys to a Robust Editorial Career in Social Media. Managing Your Career in the Social Media Era: Sources. Does Danger Lurk in the Language of Social Media

Three Ways to Annoy People and Produce Great Content

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But increasingly in the social media era, timely publication is a critical component of great content. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious.

Are You Highly Digital? Try This Test

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” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. Careers New-Media Models careers digital first digital media digital-only journalism new media print Social Media

Test 21

Twitter Challenge Update: 3 Things I’ve Learned So Far

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To make the most of social media, you have to loosen up and take the bad with the good. Twitter was already my favorite social media platform; now I have a better understanding of why. Social Media TwitterNow that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional.

Media 22

New-Media Survival at SIPA 2012

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I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career.

More Lessons from My 10-Tweets-a-Day Challenge

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But since my Pinboard social bookmarking account records links in my tweets, I don’t have to remember to bookmark them if I’m tweeting actively. Social Media content conversation TwitterIn the beginning of February, I challenged myself to post at least 10 times a day on Twitter.

Media 21

A Boring But Mandatory Redesign Announcement

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The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication.

Introducing the New-Media Survival Guide

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And if you’re a social-media maven, you may not need this book, but you probably know someone who does. Related posts: Managing Your Career in the Social Media Era: Sources.

Reporter Failure, Editor Failure, or Tool Failure?

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Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock?

Mail 21

The Key to Understanding New Media Is Attitude, Not Technology

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Social media platforms will come and go, sometimes with bewildering speed. Gina Tapani. Anytime you write in depth about a new technology, you are at risk of falling into what might be called the Trapani Trap.

Social Media and the Clash of Brands

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But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. But as traditional forms of media morph increasingly into new, more social forms, this may change. Nine Keys to a Robust Editorial Career in Social Media. Personal Branding Social Media blogging branding content Content Marketing control editorial identity personal branding voice

Webcasts Grow Up

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In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook.

Journalism, Aggregation, and Doing Things with Words

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Closely examined, Bady says, distinctions between original and unoriginal reporting are arbitrary and rooted in social convention. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia.

Collaboration vs. Control: Six New-Media Principles, No. 2

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But in the social media era, roles and responsibilities are not so clear-cut. Journalism New-Media Models Social Media collaboration control conversation journalism professionalism user-generated contentIn yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative.

The Yin and Yang of Content Economics

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As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. Gordon puts it this way: “As anyone reading this blog should know by now, good content is not cheap and a social media program is only as good as its content.”

Social Media and the Perils of Monetization

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Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. To my mind, neither of these changes has any effect on the social aspects of his blog. As Schaefer noted last year, the more the emphasis is on business, the harder it is to maintain the social nature of social media.

RSS 16

Are Publishers Afraid of Social Media?

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In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. Thinking of social media in terms of control simply doesn’t work. Social Media control magazines

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

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If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Ethics New-Media Models journalism new media personal branding Social Media social-media policies TwitterScripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid. Got it?

A Leap-Day Special

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Books New-Media Models Social Media books e-books journalism new media new-media survival guideTo mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). This is just a one day sale, more or less, so if you’re tempted, don’t wait. I don’t anticipate another discount for some time.

The Privacy Canard: David Lazarus and the Evils of Facebook

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But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy? Fear and Social Media Don’t Mix. Social Media David Lazarus Facebook Google journalism old-media privacy Twitter