New B2B Persona Research From Salesforce and LinkedIn Study
B2B Lead Generation Blog
MAY 30, 2017
Now we have other communication channels such as social. So maybe we should hold off on asking for email until a little bit later because we know that email is much more finite than a social handle. A social handle is usually a personal handle, which gives us personal access to somebody, rather than email, which is another level of communication. When was the last time you looked at the quality and accuracy of your B2B persona and contact data?